C+C | All About the Good

C+C is honored to be recognized as the Americas Region Agency of the Year by PROI Worldwide. This award is a testament to our dedicated team and our amazing clients who trust us every day - to create work that has a positive social impact. We are thrilled to join the esteemed company of Adfactors PR (India) and Be—it Agency (Ukraine) in solving communication challenges worldwide. This annual award is given to one agency per region, recognizing exceptional growth and development as an entrepreneurial communications business. The award was created to honor the memory of Jorge Aguilar, a PROI Partner at FWD in Mexico, who passed away in 2022. Learn more about PROI and member agencies by visiting www.proi.com

With new national/global food safety regulations in development, we teamed up with our client Kwik Lok Corporation to proactively showcase how their labels can help customers comply with new rules and improve food safety for businesses and consumers.   Along with print & digital ads and an upcoming trade show booth, our creative and video teams created this new animated video to help spread the word and show off all the capabilities of Kwik Lok’s labels.   A huge thanks to the wonderful team at Kwik Lok for making this project so fun and meaningful! To learn more about Kwik Lok’s work, visit https://lnkd.in/gjYNjWbt #SustainablePackaging #Sustainability #FoodSafety #Innovation

C+C and #TechniArt co-hosted an after-hours event during this year’s ENERGY STAR® Products Partner Meeting in Minneapolis. The annual three-day meeting was a resounding success, bringing together partners and stakeholders to share information and ideas for transitioning to an efficient, clean energy future.   Cindy Gage, C+C’s Sr VP of Strategic Communications presented at the meeting. Trevor Rasmussen, Senior VP of Utility Solutions entertained the crowd at the after party.   Cheers to trusted partners working together! We’ll see you next year! #ENERGYSTAR #ESRPP #cleanenergy Trevor Rasmussen Cindy Gage Kathleen Chan Dommer Mark Handy Jill Reynolds Michelle Karch Resource Innovations TechniArt Inc.

Dear Businesses - Americans want to know what specific actions you’re taking on climate Happy Climate Week to all who celebrate! This week, thousands of climate leaders from business, government and non-profits gather in New York City to further climate action and share solutions. But what about Americans who aren’t among this group of decision-makers? C+C surveyed our national panel for a pulse on what regular people would like to hear from the executives attending Climate Week NYC and what they would share with them if they could attend. Though less than 20% of our respondents were aware of Climate Week, a significant majority said they care about climate change and had plenty to share with those who attend. Here are the top five questions they’d ask leaders in New York this week: 1.        What role do businesses/corporations play in solving the problem? 2.        What actions can the US take to reduce climate change? 3.        What laws and policies are being put in place to address climate change? 4.        How can we prepare for changes to the climate, like extreme weather? 5.        How can I learn more and get involved? Read the full article at https://lnkd.in/gDSMXqMy Climate Group #ClimateWeekNYC #ClimateAction #Sustainability #NetZero #CleanEnergy

Mark McClennan, APR, Fellow PRSA, General Manager of C+C’s Boston office, APR, Public Relations Society of America (PRSA) Fellow and author of 📘 Ethical Voices: Practicing Public Relations with Integrity 📘 , will be speaking about AI ethics at two events on October 2, 2024:   ☀ Morning Event   Training Your Ethical Mind: Preparing to Survive and Thrive in our Dynamic Environment   PRSA Greater Worcester Chapter Artificial Intelligence Workshops Oct 2, 8:30-10 am, Hanover Theatre Event Center, Worcester, MA   In this talk, Mark will discuss best practices for PR professionals to effectively, and ethically, leverage AI and prepare to thrive in this dynamic environment.   Register to attend this live event at https://lnkd.in/etBaQKMi   ⭐ Evening Event   AI and Ethical Issues in the Creative Economy   South Shore Marketing Group Fireside Chat Oct 2, 5-7 pm at The Arc of South Shore in Hingham, MA.   Mark and software developer Denver Gibbs will explore how AI is reshaping creative industries and the related ethical implications.   They will explore topics like: -      How to define and use the cases for AI in your business -      Ethical challenges of AI in creative process -      Balancing innovation with intellectual property rights -      Strategies for responsible AI use in creative industries -      Practical examples of how businesses are incorporating AI today   To attend this live event, RSVP darlene@HollywoodAgency.com.

En C+C estamos felices de colaborar con el Departamento de Salud del Estado de Washington para ayudar a mejorar las tasas de vacunación contra el COVID-19 entre nuestras diversas comunidades latinas e hispanas.   La campaña tomó en cuenta recomendaciones resultantes de una investigación realizada por el Latino Center for Health de la Universidad de Washington y fue diseñada por nuestro equipo multicultural con un mensaje culturalmente relevante para los adultos jóvenes, las familias y los hogares multigeneracionales.   La campaña incluye un sitio web, videos, radio, medios digitales y comunitarios, así como la participación en eventos comunitarios. Descubra más en CuidateWA.org Washington State Department of Health

Ready to ride? With new 1 Line stations in Shoreline, Mountlake Terrace and Lynnwood, we teamed up with our partners at King County Metro Transit in Washington to get the word out about the latest improvements in bus service across North King County.   Our social ads, mailers, community events and influencer partnerships already have residents in North Seattle thinking about upgrading their commute and making new connections! Learn more at https://lnkd.in/gHRS_up3

To have a chance at mitigating the worst effects of climate change, we need to use every tool available. That’s why we support this Open Letter to Future Carbon Credit Buyers from ACR at Winrock International. Carbon credits are key to scaling up climate solutions that work, while pushing companies to take responsibility for the emissions they produce. Did you know that companies who use carbon credits are nearly twice as likely to be decarbonizing their own operations than the companies who don’t?   Find out how to join C+C in taking action https://lnkd.in/e_3gJq4N

Live Public Relations Society of America (PRSA) webinar on Thursday, September 19 at 6 pm EST. "Combating the Surge of Disinformation to Hispanic Audiences" Sign up at https://lnkd.in/ewsmqP3c

It's PRSA Ethics month and C+C's own Mark McClennan, APR, Fellow PRSA and General Manager of our Boston office is talking with senior leaders about their biggest ethical challenges Today at 3pm EST. Free for PRSA members! Register at PRSA.org/webinars.