Gen Z employees stay in sales positions for just 27 months on average.
But it takes 13 months to fully onboard and train them.
That's a massive problem for companies' ROI.
(According to a study by Korn Ferry)
It's also a symptom of a deeper issue: the death of apprenticeship in sales.
Back in my early days at Morgan Stanley, learning to sell wasn't just about memorizing product sheets. It was about shadowing the veterans, watching them work their magic, and getting real-time feedback when I fumbled.
Today, we've got siloed roles, rapid turnover, and senior sales folks too swamped to mentor.
We're expecting Gen Z to become sales ninjas after a few workshops and some e-learning modules.
Spoiler alert: It's not working.
Spoiler alert #2: Gen Z learns differently.
They want on-demand, tech-enabled, personalized learning experiences. They're used to YouTube tutorials and, increasingly, ChatGPT.
Not death-by-boredom-inducing three-day seminars in government-beige conference rooms.
We need a new apprenticeship model for sales.
One that combines the best of both worlds:
1. The personalized, hands-on learning of traditional apprenticeships
2. The on-demand, adaptive tech that younger generations crave
Imagine a world where:
• New hires practice high-stakes client conversations with AI avatars
• They get instant feedback on their pitch, tone, and body language
• Senior sales leaders can review and comment on these practice sessions asynchronously
It's not about replacing human mentorship. It's about augmenting it.
This new model could slash onboarding time, improve skill retention, and maybe—just maybe—keep Gen Z in sales roles long enough to see an ROI.
At Colleva, we're building this future. But whether you use our platform or not, the message is clear:
Adapt your sales training, or watch your talent walk out the door after 27 months.
TL;DR:
We need a new apprenticeship model in sales that combines traditional mentorship with AI-powered, on-demand learning. It's the only way to onboard faster, retain talent longer, and stay competitive in the age of Gen Z.