Commodity Fragrances

Now Streaming: Season 3, EP 3: Virtual Tour. Step inside our store (virtually) and you'll find a space designed with intention. Here, every element is an invitation to immerse yourself in our brand. Join Vicken as he takes you on an exclusive tour of our 3D store design and casually drops a major hint about a new collection. Any guesses as to what the Editions are??  Hint: many of you know and love them, and have been patiently awaiting their arrival.

Now Streaming Tune into Season 3, EP 2: Design Dilemma. It's time to reveal how much our rent costs per month, and why we let that rental space sit empty for almost 2 years... Spoiler alert: there was a monochrome tractor involved. https://lnkd.in/e7hJwrYj

Our Docuseries is officially back for Season 3, EP 1: Navigating NYC. In today's episode, we are sharing our journey to find the perfect location for our first flagship store in NYC. We’ll explore the varying (and often cost-prohibitive) rental costs across different neighborhoods, revealing which spots impressed us, which ones didn’t quite meet our expectations, and, where we ultimately decided to set up shop. Think you can guess how much our rent costs per month in NYC?  Join our Instagram Broadcast Channel (@commodity) to submit your best guess before this Thursday (October 10) at 11:59pm EST for a chance to win an invitation to our VIP-only event on Friday, 10/25. Stay tuned! The answer will be revealed in our next episode. https://lnkd.in/dfJJGGiq

Our Docuseries is (finally) back!!! For those unacquainted with the Series: After Vicken purchased Commodity in 2019, he was determined to maintain this momentum and regain the direct connection with the audience, so he launched a new behind-the-scenes Docuseries. 2-5-minute videos inviting fans to join the brand’s relaunch journey and peak behind the fragrance industry curtains, all while having their opinions heard. The Series was astonishingly well received. One episode, “The Chopping Block,” garnered 300 comments with such an outcry to keep “Moss” that the fragrance was moved back into the mainline! After Covid, life got busy and the episodes stopped, until now. For Season 3, we’ll be giving you the behind-the-scenes look at the making our first-ever NYC Flagship store! Catch-up on our previous Docuseries episodes while you wait for our first episode to drop tomorrow: https://lnkd.in/ezMGJrZh

In this edition of our #MeetTheTeam series, we’re introducing Gabriela Della Corna. Gabriela is our Head of Creative Advertising, so if you've come across one of our Ads, that's Gabriela's work! She officially joined the team in July 2023. However, her journey with Commodity began at her previous company, Kworq, where she collaborated on Ad-based projects with both Commodity and Europerfumes. With over five years of working closely with Vicken, Inbal, and others, her transition to an in-house role was exceptionally seamless! As you can probably tell by now, Commodity prides itself on fostering longstanding connections and making sure our team members thrive and stay with us for the long haul.

In this edition of our #MeetTheTeam series, we’re introducing Sophia OHalloran. Sophia has worked with us since April 2022, making her our first Meet The Team feature who hasn’t worked for Europerfumes prior to starting at Commodity! As our Social Channel Manager, she handles all of our social media accounts including Instagram, TikTok, Pinterest, Facebook, and LinkedIn, too (which means she posting this right now, hi Sophia!) Have any questions for Sophia or the rest of the team? Sound off in the comments below.

In this edition of our #MeetTheTeam series, we’re introducing Peter Ocheret. Peter has worked with us since Commodity's “re-founding” by Europerfumes' CEO, Vicken Arslanian, at the end of 2019. As the Head of Digital Marketing Strategy & Website Analytics, he is responsible for our 360 degree digital promotion strategy, including analysis and reporting, plus any subsequent optimizations. Have any questions for Peter or the rest of the team? Sound off in the comments below.

Did you know that when you join Commodity, you’re also joining the bigger Europerfumes umbrella company? Europerfumes CEO, Vicken Arslanian, owns Commodity, Twisted Lily and ROYAL BEAUTY GROUP. Aside from the CEO and a passion for fragrance, these companies also share an important cultural attribute: they’re rapidly growing workplaces filled with kind and driven colleagues. For those interested: be sure to check our job openings across all companies, managed by the very talented Zoey Ramirez, MHRM

Summer is generally known as the quieter season, with business partners on leave and team members out-of-office, but for us it’s been quite the opposite.  So far, we’ve: • Launched a New Fragrance (Juice) • Launched in Skins (Netherlands) • Launched in Dover Street Parfums Market (France) • Launched a digital Summer Series (Sense of Summer) And we’re just ramping up. Stay tuned for arguably our most major launch yet: our New York Flagship. Coming October 2024. #Retail #BrandBuilding #GlobalBrand

We’re excited to share that Commodity will officially open in a new, iconic retailer on the same opening day and same opening city as the Summer #Olympics. As of tomorrow, July 26th, Commodity will be available at the DOVER STREET MARKET (INTERNATIONAL) LIMITED in Le Marais. Conceived by Rei Kawakubo of Japanese fashion label COMME des GARÇONS and her husband Adrian Joffe, Dover Street Parfums Market is an outpost of Dover Street Market dedicated to beauty with a hand-curated collection of unique perfumes alongside a diverse selection of makeup, skincare, and haircare products from around the world. Here, you'll find a blend of well-known brands and unique, independent labels, now including Commodity. You can check out our growing store locator here: https://lnkd.in/g8xXrWy7