Commodity Fragrances

In this edition of our #MeetTheTeam series, we’re introducing Gabriela Della Corna. Gabriela is our Head of Creative Advertising, so if you've come across one of our Ads, that's Gabriela's work! She officially joined the team in July 2023. However, her journey with Commodity began at her previous company, Kworq, where she collaborated on Ad-based projects with both Commodity and Europerfumes. With over five years of working closely with Vicken, Inbal, and others, her transition to an in-house role was exceptionally seamless! As you can probably tell by now, Commodity prides itself on fostering longstanding connections and making sure our team members thrive and stay with us for the long haul.

In this edition of our #MeetTheTeam series, we’re introducing Sophia OHalloran. Sophia has worked with us since April 2022, making her our first Meet The Team feature who hasn’t worked for Europerfumes prior to starting at Commodity! As our Social Channel Manager, she handles all of our social media accounts including Instagram, TikTok, Pinterest, Facebook, and LinkedIn, too (which means she posting this right now, hi Sophia!) Have any questions for Sophia or the rest of the team? Sound off in the comments below.

In this edition of our #MeetTheTeam series, we’re introducing Peter Ocheret. Peter has worked with us since Commodity's “re-founding” by Europerfumes' CEO, Vicken Arslanian, at the end of 2019. As the Head of Digital Marketing Strategy & Website Analytics, he is responsible for our 360 degree digital promotion strategy, including analysis and reporting, plus any subsequent optimizations. Have any questions for Peter or the rest of the team? Sound off in the comments below.

Did you know that when you join Commodity, you’re also joining the bigger Europerfumes umbrella company? Europerfumes CEO, Vicken Arslanian, owns Commodity, Twisted Lily and ROYAL BEAUTY GROUP. Aside from the CEO and a passion for fragrance, these companies also share an important cultural attribute: they’re rapidly growing workplaces filled with kind and driven colleagues. For those interested: be sure to check our job openings across all companies, managed by the very talented Zoey Ramirez, MHRM

Summer is generally known as the quieter season, with business partners on leave and team members out-of-office, but for us it’s been quite the opposite.  So far, we’ve: • Launched a New Fragrance (Juice) • Launched in Skins (Netherlands) • Launched in Dover Street Parfums Market (France) • Launched a digital Summer Series (Sense of Summer) And we’re just ramping up. Stay tuned for arguably our most major launch yet: our New York Flagship. Coming October 2024. #Retail #BrandBuilding #GlobalBrand

We’re excited to share that Commodity will officially open in a new, iconic retailer on the same opening day and same opening city as the Summer #Olympics. As of tomorrow, July 26th, Commodity will be available at the DOVER STREET MARKET (INTERNATIONAL) LIMITED in Le Marais. Conceived by Rei Kawakubo of Japanese fashion label COMME des GARÇONS and her husband Adrian Joffe, Dover Street Parfums Market is an outpost of Dover Street Market dedicated to beauty with a hand-curated collection of unique perfumes alongside a diverse selection of makeup, skincare, and haircare products from around the world. Here, you'll find a blend of well-known brands and unique, independent labels, now including Commodity. You can check out our growing store locator here: https://lnkd.in/g8xXrWy7

At Commodity, we believe simplicity is the new luxury. To this end, we're always rethinking fragrance, introducing innovative concepts, eliminating complexities, and simplifying industry jargon to make it more elemental, intuitive. But we’re never sure how all this change will be received. Until we read articles and reviews that re-affirm that it’s all clicking. Here are two such articles that adeptly capture who we are and why we're doing what we're doing: (1) Who What Wear https://lnkd.in/gHzzRs-7 (2) Fragrantica https://lnkd.in/gMVhkNSw

In this edition of our #MeetTheTeam series, we’re introducing Luisa P.. Luisa started her journey with our parent company, Europerfumes, as an Office Assistant and has since expanded her role to Director of Facilities. She oversees a wide range of responsibilities from building inspections to vendor management, and she's currently assisting in the launch of our first-ever retail store in NYC (coming this fall!) Have any questions for Luisa or the rest of the team? Sound off in the comments below.

We are excited to share that we've officially extended our global presence into the Netherlands with our new partner Skins, the iconic Dutch multi-brand beauty retailer and distributor! “Skins is the perfect partner to help bring Commodity fragrances to European customers. This collaboration not only expands our global presence but also provides fragrance enthusiasts in Europe with access to our unique Scent Space concept, encouraging them to explore and personalize their scent experience like never before.” Our full Scent Space collection will soon be available in five of their brick-and-mortar boutiques and on their website. 

Following last week's launch, we're happy to share that Juice has made a noteworthy splash across all markets, surpassing all initial expectations! Starting with our SEPHORA App pre-launch on June 17, we beat our forecasts by a landslide, delivering almost half of Week 1's target on the first day, which catapulted us to the #3 spot for total sales on Sephora.com. In just a short span since our launch on June 18th, Juice Expressive emerged as the bestseller, closely followed by Juice+ Bold, which is poised to gain even more traction this fall, serving as the perfect transitional scent from summer to fall. Beyond the US, our International markets experienced an astonishing 500-600% surge in sales. We are so thrilled to have gotten Juice into the hands of thousands of customers already, and this is just the beginning! We're excited to see this momentum continue to build. We want to extend our heartfelt appreciation to our community, content creators, team, and the visionary behind it all, Nathalie Benareau, for their hard work and creativity in bringing our new scent to life. Thank you to everyone who helped make this our most successful launch to date. Juice is now available in three distinct Scent Space versions: Juice- Personal, Juice Expressive and Juice+ Bold. You can shop them all today: