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⭐️ New Content Alert ⭐️ Back in May, we hosted a webinar series with some of our favorite marketing leaders, and now we get to share all of their expert content strategies and insights — with you! ➡️ https://hubs.la/Q02MPBgF0 Download our Enterprise Content Playbook to start driving content results with strategies from the best of the best. 🤩 Many thanks again to Lauren Joskowitz, Manuela Bárcenas, Nea Björkqvist, Drew Evans, Rachel Elsts Downey✨, and Jonathan Gandolf for their time and wisdom. 💜

Happy Monday friends! 💖 Here's a gentle reminder to shape up your content pillar strategy if you haven't in a while. Check out our steps to do so effectively. ➡️ https://hubs.la/Q02Srchs0 1. Identify topics that are actually relevant to your target audience. 2. Ideate sub-topics for your cluster pages by pillar. 3. Analyze your competitors to find content gaps. 4. Conduct keyword research to identify keyword opportunities. 5. Map out your internal linking structure. 6. Create a content distribution and promotion plan. #ContentPillar #ContentStrategy

🧠 Food for Thought Friday 🧠 You should be looking at the rich snippets and AI Overviews that show up for your target keywords when planning content. Oftentimes, they are long lists that can help provide you with topic outlines. ⬇️ "You need to show Google that you understand what their users are talking about and that you know how to do it better." — Kaylee Peterson, Director of SEO

Finding a freelance writer for your marketing team can feel like searching for a unicorn. 🦄 Check out our strategic steps to find the best writer and contract writing service for you! ➡️ https://hubs.la/Q02S4bRJ0

When it comes to launching a newsletter, you need to have your ducks in a row. 🐥 Here are a few steps you can take to set up your email newsletter for success: 💌 Identify Your Audience and Select the Right Software 💌 Align Your Newsletter With Your Company Objectives 💌 Analyze Your Previous Top-Performing Nurture Emails 💌 Determine the Ideal Frequency To Send Your Emails 💌 Define Your Newsletter’s Structure For more helpful prompts, check out our newsletter checklist to create yours in 15 steps! https://hubs.la/Q02RWQ_n0

Happy International Podcast Day! 🎤 🎉 Our Head of Marketing & Sales, Nicole MacLean, and the Founder & CEO of Share Your Genius, Rachel Elsts Downey✨, discussed their favorite unintended consequence of starting a podcast: Friendship. 💜 Podcasting requires you to be brave and vulnerable on a mic with someone else. You have to have a strong point of view about a topic in order to keep the conversation flowing authentically, and because of that, audience members will resonate and connect with you. What a beautiful thing! 💖 Stay tuned as we gear up for our very own podcast release coming soon! 👀 #InternationalPodcastDay #Podcast #ContentMatters

Need some email inspiration heading into Q4? 💖 Check out our guide featuring 10 B2B email marketing strategies that maximize one of your most powerful channels! ➡️ https://hubs.la/Q02Rq0Kd0 #Email #B2B

⭐️ Enterprise Marketers ⭐️ Wish you could be more agile with your content? Here's a sneak peek at what you can learn from startup marketing teams: ✨ How to pivot quickly in response to market changes ✨ How to align every marketing move with your company's vision ✨ How to foster cross-functional collaboration for better insights Combine those enterprise resources with startup strategies for unbeatable content results in our new blog! ➡️ https://hubs.la/Q02R8fRq0

Sometimes, the best way to understand a blog's potential is to get inspired by someone doing it successfully. ⬇️ 📝 Check out how MyFitnessPal increased their average engagement time by 55% after relaunching their blog! ➡️ https://hubs.la/Q02Q_Vdx0

📣 A well-known brand name certainly helps boost the power of engaging and valuable content, but maximizing that power still takes a thoughtful strategy. 📣 Here are 8 best practices for an enterprise-level blogging strategy: 📝 Choose the right type of blog (e.g. SEO vs thought leadership) 📚 Deeply understand your target or buyer persona 📝 Outline metrics that will define your blog's success 📚 Identify keywords that align with your audience and business goals 📝 Create high-quality content that includes industry trends 📚 Leverage an editorial calendar to stay organized 📝 Define a content promotion strategy 📚 Create a reiterative process of testing and optimizing content Learn more ways to implement these strategies, plus the benefits of an enterprise blog, in our new guide! ➡️ https://hubs.la/Q02QD_D30