Compose.ly

⭐️ New Content Alert ⭐️ Back in May, we hosted a webinar series with some of our favorite marketing leaders, and now we get to share all of their expert content strategies and insights — with you! ➡️ https://hubs.la/Q02MPBgF0 Download our Enterprise Content Playbook to start driving content results with strategies from the best of the best. 🤩 Many thanks again to Lauren Joskowitz, Manuela Bárcenas, Nea Björkqvist, Drew Evans, Rachel Elsts Downey✨, and Jonathan Gandolf for their time and wisdom. 💜

Did you know it's National Read a Book Day? 👀 📚 As a team of content lovers, we also love a great page-turner. Here are some of our team's current favorite reads. 💜 ⬇️ 📗 The Shadow of the Wind - by Carlos Ruiz Zafón 📘 Southernmost - by Silas House 📙 Endurance - by Alfred Lansing 📕 Love Letters to a Serial Killer - by Tasha Coryell What book has you hooked right now? ⬇️ #NationalReadABookDay

In case you missed it, we launched our newest guide filled with content strategies that actually work from some of our favorite marketing leaders. ✨ ➡️ https://hubs.la/Q02NSbWZ0 Start using their expert insights today (what're you waiting for)! 😏 #Enterprise #ContentStrategy

Our very own Director of SEO, Kaylee Peterson, recently shared her thoughts about the state of search and content. 🕵🏻 Here’s a recap of some of her expert SEO insights. ⬇️ ✅ Being featured in AI Overviews and rich snippets is worth your time, and implementing FAQ schema, especially on your services pages, can help. ✅ Helpful content should fully satisfy a user’s question with verifiable information. Not all AI tools are up-to-date. You need human expertise to make AI content shine. ✅ When determining the length and publishing cadence of your SEO content, analyze what your competitors are doing and do it better, consistently, with great UX. ✅ If you’re experiencing a rapid loss of rankings or featured snippets, it could be a sign that your technical SEO needs some TLC. Here are free tools that can help: ⭐️ GTmetrix: Snapshot report of your site speed with score analysis. ⭐️ PageSpeed Insights: Score analysis for both desktop and mobile.   ⭐️ Google Search Console: Identifies and fixes non-indexed content. We hope these insights make your SEO content planning a little bit easier. 💆🏻♀️ For more on what to expect with Google's AI Overviews, check out our blog: https://hubs.la/Q02Mz4_y0

Nea Björkqvist, Global Content Lead at Contentsquare, encourages marketers to think outside the box and leverage event registration forms to collect audience sentiment and proprietary data — which can help inform new content assets. 📝 💡 Watch the full webinar to learn how her team did this for their CX Circle event! ➡️ https://hubs.la/Q02MqN_H0

nobody will remember: - your salary - how “busy you were” - how many hours you worked people will remember: - The hours you spent editing - because you wanted great content - instead of good.

Is a #MarketingAgency the best choice for your business? 🤔 Let's take a look at some of the pros and cons. ⬇️ Pros: ⭐️ Access to a high-level team of experts and best practices ⭐️ Improved flexibility and creativity ⭐️ Seamless scalability ⭐️ Expert analysis for data-driven decisions ⭐️ Fresh perspectives on your offering and messaging Cons: ⚡️ Adaptation period to align with your brand ⚡️ Loss of control over data security ⚡️ Slower communications Learn more about which marketing aspects are better handled by an outsourced partner vs your in-house team, all in our guide! ➡️ https://hubs.la/Q02M7vp80

Did you know it can take companies an average of 60 days to hire a technical writer (Reddit)? ⏰ That's a lot of time spent on recruiting that could otherwise be spent on managing your product — especially in a highly technical field. 💻 Learn how Compose.ly helped a leading FinTech solutions provider hire expert technical writers so their developers could focus more on product development and coding. ➡️ https://hubs.la/Q02LNLfY0

Want to strengthen your brand authority and trust? 💪 Learn tangible strategies to improve Google E-E-A-T throughout your content in our guide. ➡️ https://hubs.la/Q02LCBm30