Comscore, Inc.

🌟EVERY market counts.  All 210 local markets from Comscore ladder up into a national view, making it easier to optimize your national ad campaigns locally. 📊Deliver your campaign ROI with granular insights at the market level—across the entire U.S.🇺🇸 🎓 Introducing the new lesson series from Comscore: bite-sized nuggets to help you navigate the noise in measurement. #Comscore #MediaMeasurement  #simplemath #kiss 

Congratulations 👏 to Michael Vinson, Chief Research Officer, who was just awarded a Service of Excellence Award from IAB at #IABALM 2025! The award 🥇 is given to individuals who have made exceptional contributions to IAB initiatives. We are so proud of Michael for a such well-deserved and prestigious recognition!   #IAB #Comscore #Awards

💡 Great storytelling doesn’t just happen—it’s powered by the right data and insights. We’re happy to see Rachel (Eisenberg) Gantz, Managing Director of Proximic by Comscore, spotlighted in the Association of National Advertisers! Her piece dives into how ad tech is evolving to create more meaningful connections by pairing audiences with contextual moments that truly resonate. If you’re curious about how technology can elevate narratives and improve ad performance, this is a must-read. 📖 Check out the full article here: https://lnkd.in/gXdgTncw #ProximicByComscore #AdTech #ContextualAdvertising

We are thrilled to welcome Frank Friedman as Chief Data and Analytics Officer and Head of Measurement! 🌟 A real cheerleader 📣 for change, Frank will be instrumental to Comscore as we navigate the next frontier of omnichannel measurement. Ad Age covered the news here: https://lnkd.in/gCNRyCTk And you can read more about him and why we're so excited in the press release below.  Welcome Frank! 👏 https://lnkd.in/eB_62K2r

🚀 We are delighted to share our 2025 State of Programmatic Report unveiled this morning! 🚀 Proximic by Comscore's third annual programmatic report reveals that 72% of respondents are planning to increase programmatic investments in 2025, and there continues to be migration of ad spend from traditional video to digital-first streaming platforms. Download the report here to help inform your programmatic advertising strategies: https://lnkd.in/ejfwquTk

What an unforgettable CES 2025! 🎉✨ Thank you to our incredible partners and friends for meeting with us, learning with us, ✌️ partying with us, and making CES 2025 so special last week. 🎲♠️ We can’t wait to collaborate on even more exciting opportunities this year. 🚀🤝 Check out our CMO Jackelyn Keller's wrap-up video 🎥 https://lnkd.in/gxHFFhVp AND some of our favorite photos 📸 from CES. It was so hard to pick! #CES2025 #Innovation #Comscore #Streaming #MeasurementPlaybook Ann Bee, Google, Sheila Marmon, Mirror Digital, Kelly McMahon, LG Ad Solutions, Noelle Huynh, Warner Bros. Discovery, and Andrea Zapata, T-Mobile Advertising Solutions, Jennifer Hungerbuhler, dentsu, Jenny Yurko, Warner Bros. Discovery, Tony Marlow, LG Ad Solutions, Alan Wolk, TVREV, Rent The Runway, Angela Bianco Rodriguez and Steve Bagdasarian

🚨Stop the presses! 🚨 With the streaming revolution underway and creator economy front and center, we’re thrilled to announce the launch of Comscore Content Measurement (CCM) within our unified self-serve platform. Serving as a complementary planning tool to Campaign Measurement (CCR), this aims to revitalize the ecosystem by empowering content owners and creators to maximize the value of their content in today’s complex marketplace. A shout out to our launch partners including Paramount, Google and NBCUniversal! Read the full scoop here in AdExchanger by Alyssa Boyle!  https://lnkd.in/e6tMjfw7 #ContentMeasurement #CCM #PublisherProfit #Streaming #Comscore

🎉 We were thrilled to see Google citing Comscore data during CES last week! 📊✨ A big thank you to Ann Bee for referencing Comscore CTVi on stage at C-Space. It’s always exciting to see our data helping to tell the story of connected TV’s impact. 📺✨ #CTV #GenZ #ComscoreData #CES2025

📣 Big news! Comscore is now the leading TV measurement provider for Coastal Television Broadcasting Group LLC across 12 markets. This expanded local currency partnership means more advanced audience insights to deliver smarter, more targeted advertising strategies. 🚀 📺 Our Chief Commercial Officer, Steve Bagdasarian, said it best: “Local market insights are key to driving growth. We’re excited to deepen this partnership and support Coastal’s continued success.” Here’s to making local advertising smarter and more impactful! 🙌 Read the full release here: https://lnkd.in/gzYp7y6k #Comscore #LocalMeasurement #AudienceInsights

As wildfires continue to affect communities across Los Angeles, we send our heartfelt support for everyone impacted, including members of our Comscore family. We are immensely grateful to the brave firefighters, first responders, and volunteers working tirelessly to keep our communities safe. Your courage and dedication mean the world to us. To those navigating these uncertain times, we’re sending strength, compassion, and hope. Please take care of yourselves and each other—we’re here with you. If you’re looking for ways to help, consider supporting organizations like the American Red Cross Southern California (linked below), which provide critical resources to those in need. – The Comscore Team https://lnkd.in/dXccy2E