Concentrix Catalyst reposted this
This week, I had the privilege of joining a podcast with our team in Germany, where we had a great discussion about intelligent automation and our perspective on digital transformation. This conversation got me thinking about a truth that might rattle some assumptions: Most people don’t make decisions logically. In fact, they predominantly operate from an instinctual model that absorbs hundreds of subconscious data points from their surroundings, such as sights, sounds, and smells. While we often believe that rational, data-driven decision-making guides our choices, the reality is that quick, emotional reactions dominate our landscape. This tendency can seem irrational, especially to businesses relying on structured logic and generative AI. The truth is, if your brand isn’t providing data and insights that connect with these subconscious cues, chances are, customers simply won’t choose you. As I look forward, I’m excited about the future at Concentrix, where our technology can help us craft truly personalized experiences based on customer behaviors and preferences, ensuring we deliver the quality service they deserve.