Consult F.G.C

It's almost October! Time for Halloween ads ✨ My favorite are usually simple. McDonalds have some of the best IMO. They've been doing these for years. What always surprises me? DTC brands don't do this. ✍️ My advice for you: Ditch the "Spooktacular savings" (Yea, you've used it for 7+ years) It's not funny any more. Have more fun with it. Go spend 1 afternoon with your team. Make some fake movie posters: Think about your "enemy." The problem you solve. Turn that into: HORROR 😱 We did this at Motion (Creative Analytics) a few months back. We challenged each other to make movie posters. My personal favorite was: "A nightmare on Spreadsheets street" "When Pivots become lethal" ⚔️📉 Still LOLing from that. -- 👋 P.S. Are you dressing up this year? I might go as the scariest thing... Meta Support wait times ;) 

Penny in Germany introduces Price Packs, which offer visual assurance that prices won’t change in the near future. https://lnkd.in/er_kD-Hc

People remember clever marketing. All it takes is a memorable interaction. Don't make it harder than it needs to be.

Quote of the day. #qotd

"Cutting tennis balls in half lets you store more..." Does it REALLY serve the purpose? No. Great reminder from Jordaan Jacobs: 👇 "Did you know that cutting your tennis balls in half can make more space and allow you to store two more balls? But does it serve the end goal? No! Too often, we lose sight of the bigger picture when making strategic decisions. Every business decision should be aligned with and serve the ultimate objective. While context and circumstances can guide our choices, it is up to us as business leaders to keep the end goal in focus. As you develop strategies and implement solutions, always ask yourself: Does this truly serve the purpose?" -- 📌 Friendly reminder I needed to hear today. Sometimes more for the sake of "more" isn't the answer. Stop and ask yourself: 👀 "Does it serve the purpose?" -- 👋 P.S. Make sure you give Jordaan a follow!

The Professional Women’s Hockey League has revealed its team names and logos, giving each club a unique identity with designs from Flower Shop.

Here's a marketing move we haven't seen before: E.l.f's new brand-owned music to get ready to.🎵 While the concept of a makeup brand making an album might be a little strange, it definitely grabs attention. Would you listen to it? https://loom.ly/VSmlNco

Quote of the day. #qotd

Quote of the day. #qotd

This is the power of good branding. RxBar transformed its brand and the payoff was huge. Simple ingredients took center stage on the packaging. "No B.S." approach resonated with health-conscious consumers. Clear nutritional information made decision-making easier for buyers. ↳ That's how a smart rebranding led to a $600M deal with Kellogg's. --- Find this insightful? Repost for your network ♻️ I’m Yair Levy and I post about strategies behind top entrepreneurs.