Content Workshop 🥸

Is your website content fueled by your audience's pain points? . . . . It should be.

When the BOFU content actually delivers strong conversion rates

It's no secret that B2B brands are leaning more and more into individual creators on their teams. Founder-led/employee-led/people-led content can be a huge growth lever for companies. It's all about impressions on this platform. 📢 But, how do you build a successful program? (And an accessible one? Not everyone wants to be an influencer or a writer.) Maybe we should empower our people to share their knowledge with someone who does that work every day. The marketers, the writers, the storytellers. Let them collaborate on something cool. 👻 Ghostwriting doesn't have to be scary. Or inauthentic. But beware—ghostwriting isn't a "hack" and shouldn't be treated as one. Join the conversation with David J Ebner 🥸, Jonathan Gandolf, Kate Gahimer, and Bridget Poetker 👽 next Wednesday, October 30th @ 2 PM ET.

We're on the hunt for a Cybersecurity Content Strategist at Content Workshop 🥸. Long-haired freaky people, please apply! #hiring #contentmarketing

A deep understanding of your target audience is the foundation for a truly effective content strategy. Here's how: 👉 Conduct thorough audience research 👉 Meticulously create buyer personas 👉 Tailor content goals specifically to your audience The more you understand your audience, the better you can address their needs, pain points, and desires through your content, which will ultimately lead to greater engagement, loyalty, and conversations.

I watch The West Wing series once a year... all 154 episodes. One of my favorite scenes includes an allegory of a wayward politician who asks, “Did you see where my people went? I need to know which direction they are going so I can lead them.” The problem with thought leadership today is that most “thoughts” simply reflect on what's popular rather than share a wholly new thought. The greatest thought leaders take a position, find a better way, or innovate in their approach. Steve Jobs said: "Innovation distinguishes between a leader and a follower."  He didn’t say: “We drive innovation by exploiting bi-lateral synergies across functionalities.”

Content is currency💰 It's more than just words on a page that hopefully get picked up by Google, and that's the end of it. (It's actually just the beginning.) We're in an attention economy. Getting your audience's attention is one thing, keeping it is another. The question is: How are you investing in your content strategy to make this happen?

We’re classically trained storytellers (and we have the student loan debt to prove it). Content Workshop is an eclectic group of artists, professors, entrepreneurs, and marketers with creative and curious minds. We believe content marketing is more than just corporate propaganda. We believe a better world can be built through storytelling. Think of us as the crew you bring in when your customers demand premium content and design. We jump in to help you successfully execute your organic traffic growth strategy.

Content manager: The latest content is performing super well!! CMO: Our SEO is crushing KPIs thanks to the data-driven CTA strategy deployed in our CMS, which boosts CTR and nurtures MQLs with killer UGC while automating additional touches via our CRM.

No matter the client or the project, competing against bad content is top of mind for us. There's a lot of noise out there, and we make sure your brand isn't adding to it.