Connecting You Directly to the Source: Our Holiday Hosting Workshop Recap We recently hosted an exclusive Holiday Hosting Workshop at our farm in Forest Grove, Oregon, with the aim of connecting our customers directly to the heart of our operations—the farm itself. Over the course of two enriching days, participants toured our fields, gaining first hand insight into how we grow and harvest products like Nandina and Ilex. This immersive experience allowed them to see the journey of our greens from the soil to stunning floral designs. Led by the talented Kelly Shore of The Floral Source and Jennifer Reed of Jennifer Designs Events attendees delved into: - Sourcing Strategies: How to select and order flowers efficiently while staying within margins. - Pricing Techniques: Methods for pricing arrangements competitively without compromising on quality. - Customer Insights: Understanding your target market to create designs that truly inspire. - Hands-On Design Sessions: Crafting fall retail and event arrangements using our sustainably sourced, American-grown flowers and greens. We're excited to announce that we plan to make this workshop an annual tradition! We look forward to offering more opportunities for you to connect with the farm, enhance your skills, and be part of a community that values sustainability and creativity. Stay tuned for updates on next year's workshop—we can't wait to welcome you! #FarmToFlorist #SustainableFloralDesign #HolidayWorkshop #ContinentalFloralGreens
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