Contractor Dynamics

We're excited to welcome Coleman Hubert to the Contractor Dynamics team 🙌🏻 Coleman will be helping our clients build and execute their #5MileFamous marketing machines ⚙️ He has a variety of Sales and Marketing experience, with an entrepreneurial background and mindset for several years. He has a passion for creativity, with a competitive drive to continue to learn and grow. This has led to his skillset of brand awareness storytelling, lead funnel creation, and developing strategy for inbound lead management 💰 Above all, Coleman perfectly fits our culture and aligns with our core values and our mission 💙 He lives in Santa Cruz, California with his girlfriend and two dogs (A Rottweiler and Husky). When he isn’t doing marketing, you can find him outside taking his dogs on hikes and building fun projects for his house (Ex: an outdoor bar and pergola). During the Fall and Winter, you’ll find him watching Football every Thursday, Sunday, and Monday night 🏈 With every new team member, our company gets stronger and better, which means we can positively impact more people and businesses 💥

We're hosting a webinar this week on how to become a 𝟱 𝗠𝗶𝗹𝗲 𝗙𝗮𝗺𝗼𝘂𝘀 𝗥𝗼𝗼𝗳𝗶𝗻𝗴 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 🤩 This is our first webinar of the year. So, if you want to really get your marketing dialed in and working this year, Elizabeth Lytle & Sydney Correll will help you do exactly that 🙌🏻 💯 Carve out 90 minutes this Wednesday Jan 10, and they'll walk you through the 5 Pillars: 𝗣𝗶𝗹𝗹𝗮𝗿 #𝟭: How to gain total clarity on your vision and goals for your marketing. 𝗣𝗶𝗹𝗹𝗮𝗿 #𝟮: How to create content that actually attracts customers (not price shoppers). 𝗣𝗶𝗹𝗹𝗮𝗿 #𝟯: How to get your content in front of tens of thousands of people in your market consistently. 𝗣𝗶𝗹𝗹𝗮𝗿 #𝟰: How to get increasingly better results from your marketing over time. 𝗣𝗶𝗹𝗹𝗮𝗿 #𝟱: Maximizing every lead opportunity you get (even if they’re not ready to buy today). See you Wednesday 👊🏻 💥 #contractordynamics #roofing #roofingcompany #construction #trainingcompany #marketing #marketingtraining #5milefamous #5pillars #webinar #teamwork #leadership #growth

THIS should be the goal for all of your marketing 👉🏻 To get more people to know who you are, what you do, and view you in a positive way ☺ Now, there are many different ways to achieve this goal - education, entertainment, humor, etc. - but the goal is the same. If a particular marketing channel is just generating a lead, but the prospect still has no idea who you are, is that a lead you really want anyway? 🤔 I don’t. I want prospective clients to come to us who have seen our content, they see the value we provide, they appreciate that we’re not just another [insert your company type here] company, and they want to work with US, not just anyone. Here are a few ideas for you to consider, as you create your winning marketing plan for 2024 👇🏻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 - Can work really well. But if you’re not also doing brand awareness, do you really want to pay a bunch of money to The Google Man without also creating brand awareness? 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗔𝗱𝘀 - Don’t run lead gen ads without doing a LOT of brand awareness. If you do, you’ll end up with a bunch of really bad leads that will make you want to punch a wall. 𝗕𝘂𝘆𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝘀 - A few companies I know make this work pretty well. But they have very robust processes for it. In general, I believe this does more harm than good to the growth of your company. Just think about the way YOU make important purchasing decisions... Do you see a single ad from a company, enter your contact info, and make a purchase? Heck no! Well, that’s not the way your market buys, either! Your marketing efforts this year should be centered around the goal I outlined at the beginning of this post. This is the way 👍🏻 Comment below with your specific questions on implementing this idea into your marketing strategy this year 👊🏻💥 Joseph Hughes Marketing Director Contractor Dynamics #contractordynamics #construction #roofing #marketing #trainingcompany #win #googleads #socialmediaads #leadgeneration #business

“I feel like just throwing more money at Google Ads this year is not a smart move.” I met with one of our clients yesterday to map out a game plan for his brand building and marketing for 2024, and that ^ is one of the things he said to me. We’re hearing a LOT of that. And it makes sense 100%. It’s 2024. We can no longer just throw money at marketing and expect it to work. We cannot “pay our way out of our marketing problem”. 😳 The way to WIN with marketing in 2024 is to invest time and energy into it, in addition to investing money into it. There are many ways to do this. It depends where you want to put your focus - ✅ More faces on video and more video content. ✅ Develop a local FB and NextDoor group strategy. ✅ Create a community marketing strategy. ✅ Build more and deeper referral partner relationships. ✅ Start a local podcast. Those are just a few ideas. The bottom line is: please, please, please do not continue to just throw money at marketing this year 👊🏻 #contractordynamics #roofing #constrcuction #trainingcompany #marketing #win2024 #videocontent #marketingstrategy #podcast #teamwork #business #growth #gameplan

Not wasting any time attacking our 2024 goals 💥 The Contractor Dynamics team is excited to welcome 𝗖𝗵𝗿𝗶𝘀𝘁𝗶𝗻𝗮 𝗠𝗮𝗻𝗻𝗶𝗻𝗴 to our squad as a marketing trainer 🙌🏻🎊 Christina will be working with our clients to support them in building and running 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝟮𝟬𝟮𝟰 🏆 She has over 20 years of entrepreneurial and marketing experience. Starting as a self-taught marketer, she has honed her skills and achieved success in the multiple industries. Throughout her career, Christina has also dedicated herself to life coaching, with over 20 years of experience. She has a genuine passion for both marketing and life coaching, so she'll be able to combine these two passions to help businesses grow and thrive. Christina's unique perspective allows her to approach marketing challenges with a holistic mindset, understanding the importance of connecting with customers on a deeper level. She resides in Gig Harbor, Washington, where she enjoys coastal living. She is a mother of three children, and her family is the center of her world. In her free time, Christina loves to be on the water. She also loves to live an active lifestyle by working out and running. As a creative outlet, she loves baking, cakes being her specialty. Additionally, Christina has a passion for riding horses, finding solace in the connection between human and animal. Buckle Up - Let's Go ‼️ #contractordynamics #roofing #construction #marketingtraining #markletingtrainer #marketing #coaching #teamwork #growth #win #business #leadership

We’re not just the FB Ads guys anymore 👀 Actually, we’ve been much more than that for a couple years. We just haven’t done a good job of communicating it publicly to our market 😬 (There’s a lesson right there! Does your market know all the ways in which you can help them?) Contractor Dynamics is a Marketing Training Company 🎯 While we used to focus almost exclusively on social media ads (micro), we have expanded in MANY ways to focus on your marketing as a whole (macro). This graphic below is an example of a 6-month marketing game plan that we custom build for each one of our clients 😁 Let me ask you a question 👉🏻 Do you think your roofing company would benefit from a customized marketing game plan like this? 🧐 Oh, and by the way, this game plan comes with dedicated 1:1 and small group training from our team of experts, week in and week out 😮 ✅ Remove all the guesswork. ✅ Stop spraying & praying. ✅ Save a ton of money on your marketing. ✅ Create more confident and consistent growth in your business. We’ll help you build and run a MARKETING MACHINE in your roofing company. We currently work with roofing companies from start-ups to $80MM+ companies, and everywhere in between. We like to say that size doesn’t matter 😉 What *does* matter is a COMMITMENT (not merely a desire) to DO THE WORK (not just consume information) to take your company to the level you know it can be 👌🏻 If you’re ready to solve your marketing problem for good, reach out to Elizabeth or me, and let’s talk about leveling up big time in 2024 🚀 #contractordynamics #contractor #construction #roofing #marketing #marketingtrainingcompany #trainingcompany #socialmedia #business #growth

2024… still plenty of business out there…it may just take a little more effort and creativity to smash those goals 👉🏻 📌 A solid game plan - not just winging it or “seeing what comes to you”. 📌 Your marketing dollars will actually have to work for you. No more spraying & praying. 📌 Major accountability in the sales department - tightening up processes, follow-up game on point, tracking all metrics. 📌 A team well-versed on offering financing options. 📌 Tight financial controls. 📌 Improved leadership, management, and accountability overall. More work than most people are used to, sure. But we ain’t scared of work‼️ The bonus is that focusing on all these areas makes our businesses MUCH stronger and MUCH less fragile to the effects of outside circumstances. What’s your #1 area of focus in 2024❓ #contractordynamics #construction #roofingcompany #roofing #trainingcompany #leadership #teamwork #2024goals

Every successful company has this 👇👇👇 The most successful companies in any industry have internal systems for brand-building and marketing. Think about it… The ability to generate customers (marketing) is one of the essential systems of any business. Yes, so few companies have a good system for generating customers with consistency and predictability Here’s what usually happens - A business owner knows marketing is important, but they don’t understand it. So, they hire a marketing agency or person to run their marketing for them. The problem is that in 98% of cases, the marketing ends up being boring, generic content and ads that do nothing to differentiate the roofing company. And, in today’s crowded marketplace, you need to differentiate The only way to differentiate is to tell your unique story - your company, your values, your people, your reviews, your projects, your customers, your community. Read that again ☝️ No matter how good a marketing agency is, they’re simply not going to be able to create and share this type of unique content for you on a daily basis - which is what is required today. That’s why the most successful roofing & contracting companies have internal systems for sharing their story and their content daily. That’s not to say they don’t work with outside agencies and freelancers. However, they’re not outsourcing 100% of their marketing. They’re taking ownership over a decent chunk of it, and executing some of their own marketing, week in and week out. And that’s what it takes in 2024 .🚀 𝗛𝗲𝗿𝗲’𝘀 𝗺𝘆 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝘆𝗼𝘂: Make sure there is someone in your company in addition to the owner who is doing marketing for at least 10 hours per week every week. Most of our clients have a full-time, in-house marketing person. So, that might be someone you want to hire right away or grow into. If you do not have someone in your company who is consistently doing some of the marketing and working with your outside agencies and vendors, you will never get the results you’re looking for - straight up. I’m able to confidently say this because my team and I have worked with hundreds of roofing companies of all shapes and sizes over the past decade, and we notice these types of patterns If you find yourself nodding your head right now, because this makes sense to you, and you would like some further guidance on how to put the right pieces in place, send up a flare and I'll find ya - Joseph Hughes

Re-Introduction To Let You Know What 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝗼𝗿 𝗗𝘆𝗻𝗮𝗺𝗶𝗰𝘀 Does And How We Help Roofing Companies Win How much money have you pissed away this year on buying leads and marketing that didn’t work How many times were you told by your marketing agency to ‘𝘣𝘦 𝘱𝘢𝘵𝘪𝘦𝘯𝘵 𝘸𝘩𝘪𝘭𝘦 𝘸𝘦 𝘸𝘰𝘳𝘬 𝘰𝘯 𝘵𝘩𝘪𝘯𝘨𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘣𝘢𝘤𝘬 𝘦𝘯𝘥’ How much opportunity did you miss out on this year because not enough people know how AWESOME you are Sorry to get your blood boiling, but part of marketing is to highlight the pain points Anywho… Our Team at Contractor Dynamics have a 𝟭𝟮-𝗠𝗼𝗻𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗳𝗼𝗿 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 We help you construct and run a brand-building, customer-generating marketing machine in your company …so you can create more consistency and predictability, and grow with confidence. And we’ve been doing this for over 10 years, so we have a pretty good idea of what works and what doesn’t. 𝗪𝗵𝗮𝘁 𝗧𝘆𝗽𝗲 𝗢𝗳 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗜𝘀 𝗧𝗵𝗶𝘀 𝗕𝗲𝘀𝘁 𝗙𝗼𝗿? We work with roofing companies ranging from startups to Multi-8-Figure operations, providing specific strategies to support each of them in reaching their unique goals 𝗔𝗹𝗹 𝗼𝗳 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗿𝗲: Committed to building a real brand and culture (not a transactional business) Sick of outsourcing all their marketing and getting abysmal results Focused on becoming one of the best known companies in their local market (5-Mile-Famous ) Locked in to spending 10+ hours of focused effort per week to create their own content, run their own marketing, and generate appointments from people who want to do business with them A part of a our inside community of growth-minded leaders who are leveling up every single week We have capacity for 𝟰 𝗺𝗼𝗿𝗲 𝗮𝘄𝗲𝘀𝗼𝗺𝗲 𝗿𝗼𝗼𝗳𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘁𝗼 𝗷𝗼𝗶𝗻 𝗼𝘂𝗿 𝟭𝟮-𝗠𝗼𝗻𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝘁𝗵𝗶𝘀 𝗺𝗼𝗻𝘁𝗵, to set themselves up for success in 2024 and beyond If this interests you, drop a comment or shoot me a message, and let’s talk

Social media works. If it hasn’t worked for you, you’re doing it wrong. ❌❌❌ 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟯 𝘁𝗶𝗽𝘀 𝘁𝗼 𝗱𝗼 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗶𝗻 𝟮𝟬𝟮𝟰: 1️⃣ 𝗣𝗶𝗰𝗸 𝗼𝗻𝗲 𝗼𝗿 𝘁𝘄𝗼 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗮𝗻𝗱 𝘀𝘁𝗶𝗰𝗸 𝘁𝗼 𝘁𝗵𝗲𝗺 For contracting companies (residential & commercial), your best bet is Facebook & Instagram. It’s not that you can’t have success on other channels; it’s that you need to focus your time, energy, and money to go really deep and get really good at one or two. If you spread yourself too thin, you risk not being able to devote enough resources to get good results anywhere. 2️⃣ 𝗕𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 No secret here. Get into the habit of posting every day. Or multiple times per day. But at least every day. This is how you’re going to grow your following. This is how you’re going to get more engagement. This is how you’re going to get people to actually remember you. There’s a lot of noise in our world today. We need to be consistent to stand out. 3️⃣ 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗳𝗮𝗰𝗲 𝗼𝗻 𝘃𝗶𝗱𝗲𝗼 It’s 2023…what are you waiting for? Yeah, I know you feel weird. I know it’s outside your comfort zone. But, guess what? Everyone else feels the same as you do. People want to know who they can trust. Video is still the most effective way to differentiate, build your audience, and earn the trust of your market. That’s it. There’s no magic solution that’ll give you the results you want without doing the work. So you may as well start doing the work right now. Let us know in the comments - what specific questions do you have about implementing these 3 steps and winning with social media in 2024? 👊🚀 #contractordynamics #roofing #constructionindustry #trainingcompany #contractor #socialmedia #marketingtips