ConvertB2B

One common mistake I see B2B companies making time and time again is overlooking the importance of a seamless customer journey. This oversight not only results in revenue losses but also missed opportunities. So, what's the big mistake? Huge gaps in the customer journey. If you're in the B2B space, ask yourself this: what's the next step you're guiding users to take once they land on your website? Are you providing clear direction for those engaging with your content or reading your blog? From my experience working with numerous companies, I've noticed that this crucial next step is often missing. Without it, prospects are likely to leave your site and move on with their day. Don't leave it to chance. Ensure your customer journey is crystal clear and straightforward. And here's a simple tip to fix it: Create CTAs. Include clear Call-to-Actions on every blog post and landing page. Encourage users to download relevant content, watch a video, or schedule a demo. There's a wealth of information you can offer to each visitor, so don't let opportunities slip away. #CTAs #CustomerJourney #TheNextStep 🛤️

For each dollar spent on sending cold emails, you can potentially earn 36 bucks back. That's the potential of cold outreach. ConvertB2B's latest blog post uncovers this and much more on the various ways you can extract warm responses through cold emails. Shout out to Mark Colgan, Kevin Miller, and Magee Clegg, the experts in the fields, took out the time to collaborate with us on publishing this piece. Their expert insights and quotes helped us nail this one down! #ColdOutreach #NewBlogPost #B2BContent https://lnkd.in/eMz_zESY

Seventy-seven percent of buyers in the UAE and Saudi Arabia turn to Google for information, only to be overwhelmed with confusion, as revealed by research conducted by Think with Google. This study takes a closer look into the online buyer's journey in the MENA region. Here are some insights from the research for brands: Build Trust with Clarity: 70% say that trust is pivotal in the decision to buy. 91% would buy from brands offering trustworthy information. Be Present During the Emotional Confusion phase: Brands shine between 'exploration' and 'evaluation.' Your presence helps resolve emotional knots, moving consumers closer to a decision. Give Confidence for Decisions: 41% find it harder to decide than five years ago (due to information overload). 91% would buy if they feel empowered or confident in their choice. In a few words, your web content should act like an expert guide for buyers. The information you provide should dislodge confusion and lend confidence. However, most B2B websites, especially in the MENA region, are a bundle of buzzwords like "synergy" and "innovation." Instead of speaking to the buyer, who happens to be a human, the language is meant to make the business sound 'professional'—whatever that means! Empower your audience with clarity, be present when they need you by offering content that answers their questions, and instill in them the confidence they need to make decisions. #menabusiness #buyersjourney #contentstrategy Research Findings: https://lnkd.in/emkBfhz2

Here are some of last week's interesting Linkedin posts from B2B professionals: Christoph Schachner shares tips on getting C-level to believe in demand gen. https://t.ly/1vq8p Andrea Todorova explains six questions that can make your customer testimonials impactful. https://t.ly/8saLT Helen Cox FCIM CMktr shares some of the worst mistakes she's seen B2B firms make on digital. https://t.ly/YcPEf Alon Even clears some misconceptions about ABM https://t.ly/MJq9W Andreas Obel 🚀 🚀shares his guide on repurposing content effectively. https://lnkd.in/euZc93ih Vaibhav Namburi on Google Spam policy from February https://shorturl.at/uBGI6 Let me know in the comments what you think!

Here is an insight from my experience with dozens of early-stage businesses: The Mistake: Most startups miss the mark by not truly understanding the problem they're solving. It's not just about a product or service; it's about addressing a real pain point. The Solution: A crystal-clear narrative. Define the problem you're tackling, and let that guide your brand story and messaging. If you can't articulate the problem, creating a solution and building a brand becomes a shot in the dark. Locked and Loaded: Craft your narrative with these crucial questions: What problem am I trying to solve? Is the problem big enough? The Litmus Test: Ask yourself, "Am I passionate enough to stay the course for the next 3-5 years, or will I lose interest?" Passion fuels perseverance.  Your journey starts with understanding your mission. Let's build a narrative that stands the test of time. Drop your thoughts below! 👇 #B2BGrowth #Startups #BusinessGrowth #NarrativeMatters