Cotton Incorporated

Cotton growers across the globe rely on natural rainfall to give their crops the water they need. In the U.S., about two-thirds of the cotton crop is produced without irrigation. Most irrigation used for the remaining one-third supplements crop needs when there is insufficient rainfall.   In fact, over the last 40 years, the amount of irrigation water used by #cotton in the United States has decreased while yields have increased.   Visit CottonToday to learn more. https://lnkd.in/eDTrTvEq #WorldWaterDay

The majority of home goods shoppers only buys 100 percent cotton bedding, sheeting and bath products, according to the Cotton Incorporated 2024 Global Home Textiles Survey. That’s in line with research that shows most consumers consider cotton products offer the highest quality. The data also shows the majority of consumers (84%) are willing to pay a little more money to get higher quality products. Manufacturers like Brooklinen, Piglet in Bed, and Marigold Living recognize this and say they want to give consumers the best experience with their products. For more, read the latest Lifestyle Monitor™ column. https://lnkd.in/e7uhEnNH #CottonIncorporated #LifestyleMonitor #cotton #hometextiles #bedding #MarigoldLiving #Brooklinen #PigletinBed #naturalfibers

Earlier today, Cotton Incorporated’s Kim Kitchings (Senior Vice President, Consumer Marketing) and Melissa Bastos (Director, Corporate Strategy & Insights) joined Peter Sadera (Editor-in-Chief, Sourcing Journal) at the annual SJ Sustainability Summit in a panel discussion, “The Consumer Disconnect.” The panel touched upon what consumers say about their sustainable actions and purchase drivers, as well as what sustainability claims consumers understand and trust, and what messaging misses the mark. Cotton Incorporated also served as one of the sponsors of the all-day event in New York City. #SourcingJournal #CottonIncorporated #SJSummits

Looking for the best resource to stay ahead in the industry? The NEW CottonWorks™ YouTube Channel is here! 🎉 Get behind-the-scenes access, explore exclusive content, and discover the passion behind every thread. From cotton innovation to educational tools, we’re bringing you a whole new way to experience CottonWorks™. Subscribe today @Cotton_Works. https://lnkd.in/eNYsudKD #CottonIncorporated #CottonWorks #cotton #cottoninnovation #YouTube

Today is National Ag Day. In the agricultural industry, land is the livelihood for cotton growers across the world. Preserving land so that it can continue to efficiently produce cotton for generations to come has always been a priority for cotton growers. Increasing land use efficiency has been made possible by using higher-yielding cotton varieties and modern agriculture farming practices. Wide adoption of conservation practices such as cover crops, windbreaks, contour farming, and conservation tillage also contributed to protecting agricultural land. Learn more: https://lnkd.in/eGMC9ZKk #NationalAgDay #CottonIncorporated #cotton #CottonToday #cottongrowers #agriculture #innovation

Discover more about consumers & home textiles: https://lnkd.in/e7uhEnNH #LifestyleMonitor #CottonIncorporated #hometextiles #fiberpreferences #consumerpreference #cotton

This cotton-rich birdseye flat knit blends chenille and novelty yarns to create a velvet-like surface with a plush, luxurious feel. With its compact construction and ultra-soft hand, this fabric is the ideal choice for throws, blankets, and decorative pillows – bringing warmth and elegance to any space. What will you create? https://lnkd.in/erN3gFCZ #CottonWorks #CottonIncorporated #FABRICAST #FabricFriday #hometextiles

Trends in the home décor market change each season but one thing that remains timeless is the consumer preference for natural fibers, particularly cotton. This goes for bedding, throws, towels, and more. Why? Shoppers consider cotton products the most comfortable, most reliable, softest and longest lasting, according to the Cotton Incorporated 2024 Global Home Textiles Survey. Luckily for consumers, there are a number of makers – both large and indie – who appreciate cotton as much as their customers do. To read more about this home textiles preference, check out this week’s Lifestyle Monitor™ column. https://lnkd.in/e7uhEnNH #CottonIncorporated #LifestyleMonitor #cotton #bedding #bath #hometextiles

Discover more about consumers & home textiles: https://brnw.ch/21wRe0Y #LifestyleMonitor #CottonIncorporated #hometextiles #fiberpreferences #consumerpreference #cotton

Looking to get rid of your old denim and make a difference this spring? Recycling your worn-out denim through the Cotton Incorporated Blue Jeans Go Green™ program is easier than ever with Zappos for Good. Learn more about how you can ship your denim (for free!) to recycle it and turn it into creative new products, such as insulation materials for building efforts and pet bed inserts. https://lnkd.in/ePj3AveH #BlueJeansGoGreen #CottonIncorporated #cotton #denim #makeadifference #Zappos #ZapposForGood #denimrecycling Zappos Family of Companies