Counter Diversion, Inc

Great list from John T. Shea We think point #10 is the cornerstone to Amazon profitability and success.

Part 🥉 of our five-part knowledge nugget series on Key Features to Look for in Brand Protection Software. Give us a follow for to make sure you are informed. Importance of Intellectual Property Tracking Intellectual property (IP) tracking is important for enforcing trademark and copyright protections which is a crucial aspect of brand protection. Often times these services are separate from the marketplace tracking services, focusing specifically on trademarks and copyrights. These brand protection solutions include features that automate the identification and management of IP infringements. This includes monitoring for unauthorized use of logos, brand names, and copyrighted content across digital platforms. By employing advanced algorithms and machine learning, these tools can detect potential infringements with high accuracy, even amidst vast amounts of online data. Enforcing IP rights through such tracking helps prevent brand dilution, ensures legal compliance, and upholds the exclusivity of your brand’s assets. This protection is vital in maintaining competitive advantage and fostering innovation within your brand.

🥈 Part 2 of our five-part knowledge nugget series on Key Features to Look for in Brand Protection Software. Give us a follow for to make sure you are informed. Importance of Data Analytics Just like the stock market, how you act on the data you are provided makes all the difference. Knowing what action to take in every situation, using data driven insights brings all of your sales policies into play and empowers brand managers with the necessary data to drive their brand protection strategy. By analyzing patterns, trends, and anomalies in online activities, data analytics helps identify policy violations, threats, and vulnerabilities with greater precision when done correctly. These insights enable brands to make informed decisions, such as prioritizing enforcement actions or adapting strategies to emerging risks. Additionally, data analytics can measure the effectiveness of brand protection efforts, offering metrics that help refine and optimize the approach over time. Leveraging data analytics not only improves the efficiency and effectiveness of brand protection but also supports a proactive stance, anticipating and mitigating risks before they escalate. This data-driven approach ensures that brand protection strategies are both dynamic and resilient in the face of evolving digital threats. What is even better, this piece puts the brand in control of their destiny. No litigation, and a greater understanding of the business. Brand health is built over years and can be negatively impacted in months. #stopproductdiversion #brandprotection #profitablegrowth #brandhealth

👋 LinkedIn community. Today we're starting a five-part knowledge nugget series on Key Features to Look for in Brand Protection Software. Give us a follow for to make sure you are informed. 1. Importance of Real-Time Monitoring Real-time monitoring is a must in your brand protection strategy to ensure that your brand is continuously safeguarded across online platforms. Continuous monitoring allows for the immediate detection of threats. Think of your tracking and monitoring as the news reports you need to be aware of. Tracking companies provide some different features, several of which can save a lot of time for brands looking to streamline their policy enforcement. But what is most important in a tracking company is that they provide consistent and accurate information that you can trust. Real-time monitoring should cover various online channels, including e-commerce sites, and digital marketplaces, providing comprehensive and consistent reporting.

🌎 In today’s digitally driven world, building a strong brand is essential for any business looking to succeed. However, establishing a powerful brand also means opening yourself up to significant risks if you don’t invest in effective online brand protection. The fact of the matter is, marketplaces are growing and there are a lot of listings to sift through, without the right brand protection software, brands face an uphill battle to maintain brand health and product values. There are solutions to manage this. email info@counterdiversion.com #stopproductdiversion

Marketplace sales channels like Amazon and eBay have revolutionized the way consumers shop, offering unparalleled convenience and variety. However, they also expose significant gaps in brand protection strategies. For larger brands, these platforms can become battlegrounds where unauthorized sellers, and inconsistent pricing can erode brand equity and consumer trust. All brands should be monitoring their listings at the very least. For larger brands, protecting key categories on these marketplaces is crucial. This involves monitoring listings to ensure that only authorized sellers are offering genuine products. Understanding how many disruptive listings exist is vital, especially on the categories that define the brand. Addressing marketplace listings that compromise maintaining consistent pricing across all channels, prevent price erosion, and impact the perseveration brand value must be addressed. Smaller brands, on the other hand, have the advantage of achieving total marketplace control more easily. With fewer products and a more focused distribution and market presence, they can closely monitor and manage their listings. This is where we've seen the biggest impact in the last 5 years. The ease of entry into the marketplace has improved for smaller and new brands. THIS one aspect is the key to the marketplace roller-coaster. Premium products drive brand desire. Porche sells less cars than Toyota for a reason. Cars, because of their price and longevity are not a great example, but the point of what is considered premium is a good one. Premium products are premium for a reason, is it materials, craftsmanship, technology, patents? What is it that sets a brands product apart from another? Whatever that is, is the essence of the product, and the essence of a successful product greatly contributes to a brands overall brand health.

🔥 Hot off the presses - This article covers - The brand protection questions that most brands will have to answer at some point. - How we started the Counter Diversion process with our first client in 2017. - Distribution Control advice from Martin Heubel - How to create a process to manage marketplace listings, enforce all sales policies, protect product values and brand health. Hope you enjoy. #marketplacedistributioncontrol #stopproductdiversion #brandprotection #profitablegrowth https://lnkd.in/gEFN4HDG

Tell me if this sounds familiar, your company's sales team that calls on Amazon is complaining about declining sales due to 1P offers losing the buy box. You have other retailers telling you that they are not going to adhere to your MAP policy because they need to be competitive with marketplace listings, or they are complaining about reduced profits due to matching prices on marketplace sales channels. Mastering marketplace distribution control is crucial for brands. Managing how products are distributed across various online platforms to maintain consistency, protect the brand, and enhance sales. Why is this so vital? Effective distribution control helps prevent unauthorized sellers, price stability, and ensures a seamless customer experience, thereby maximizing brand health. By excelling in this area, brands can build a strong reputation, earn customer trust, and drive consistent growth in the digital marketplace and beyond. Our solution works in most instances, and we have varying levels of reporting to fit every budget. We want to help you protect your brand health. https://lnkd.in/g9FYm7yJ

DTC works for brand advocates and there are strategies to differentiate the product offerings. However there can be great risk to create channel conflict through consumer resale if not monitored and managed. #stopproductdiversion