Coveragely

In July - we finally got some sun (yay!) 🌞, a brand new government, the Paris 2024 Olympics 🔥 and - you guessed it - loads of brilliant #DigitalPRcampaigns. 😍 Here are some of our favourites 👇🏻 🎮 Microsoft’s Xbox jumped on the hype from the much anticipated #DeadpoolxWolverine movie release and launched a limited edition Deadpool-themed console and ‘cheeky’ controllers - with a twist -they had to be won. Unsurprisingly it created a pretty big buzz on #socialmedia and secured over 400 links to the #competition post in the Daily Mail, USA TODAY, Geek Culture and BuzzFeed. 🏊🏻♂️ Next up - Budgy Smuggler joined forces with Transport for London to launch a new collection of #swimwear featuring some of TfL's most iconic seat designs. (Yes - you read that right) The campaign launched the designs with some amusing images of models - in just the trunks - outside a variety of #London locations looking very cold. This got links in the Evening Standard, Retail Times, Famous Campaigns, PRmoment and Trendhunter. 🛩 It wouldn’t be #summer without a #travel campaign - and this was a good one. Upgraded Points surveyed over 3000 US passengers to find out the most desired seats on a plane, which airlines have the best seats and how much extra people are willing to pay for a good seat. This #campaign secured coverage in Mental Floss, Business Insider, CNTraveller, Time Out Group plc and Travel + Leisure. Check out each campaign in full along with why we think they worked on our #blog 👉 https://lnkd.in/eZhfTvq3 #DigitalPR #DigitalPRCampaigns #Creativity #PR #PublicRelations #Marketing

SEO is no longer an option for financial advice firms; it's a necessity 💰 By optimising your website and content, you can increase your online visibility, attract more potential clients, and establish yourself as a trusted authority in your field 📈 In Money Marketing's article, Gareth Hoyle, our founder, emphasises the importance of creating high-quality, informative content that aligns with FCA rules ✔️ #SEO #financialadvice #digitalmarketing #contentmarketing

With September officially marking the start of Autumn, there are plenty of #reactive and #proactive #PR opportunities for you to jump on. Here is some #contentinspo if you’re struggling: 🎃🥤 It’s PSL season - iykyk  🎒 Back to school/Uni  💃🏻 Strictly Come Dancing & 🍰 GBBO are back on our screens 💚 Oxfam’s Second Hand September  💰 Pension Awareness Day & Week (9th / 9th-15th) 📱 Apple’s iPhone 16 launch event (9th) 🏃🏻♂️ National Fitness Day (21st) 🧠 World Alzheimer’s Day (21st) 🍂 Autumn Equinox (22nd) 🏦 UK Savings Week (24th - 30th) ❤️ World Heart Day (29th) And remember: If you have any 🎄 Christmas 🎄 campaigns planned - it's time to get the ball rolling to try and avoid the competition!

Gareth Hoyle spoke to Artsy about how recent Google changes have impacted #artgallery websites, and what steps they can take to address future #SEO developments. Three ways to make sure your #SEOhygiene is up to scratch: 🧠 Focus on keywords 💻 Enhance user experience 🖼 Optimise images Check out the full article below 👀👇 https://lnkd.in/erWnG_yH

#Marketers and #DigitalPR professionals often debate the importance of #linkquality versus #linkquantity. Some argue that a higher number of links is better, while others believe that the quality of links is more important 🔗. 🚨 Spoiler alert: It's #relevancy that matters most! Thanks for the coverage the B2B Marketer! https://lnkd.in/ekNr2_A4

Is your to-do list stressing you out? 😬😓 🥒 You could try using the #picklejartheory to boost your #productivity 🥒 Put simply - it's about filling your day (jar) with the tasks that matter most and making sure you have a good #worklifebalance. Thanks to PA Life Magazine for featuring our thoughts on the theory 💭 Find out more in the article below 👇 https://lnkd.in/e69gB7tY #Timemanagement #Careers #Development

June brought us lots of #election build up, #Glastonbury and - you guessed it - loads of brilliant #DigitalPR campaigns. Here are some of our favourites from last month: 📮 Each summer, the Post Office Ltd releases the results of their ‘Holiday Money’ analysis, which reveals the best destinations worldwide when it comes to value for money - Hoi An, Vietnam took the top spot for 2024 😍. The campaign secured nearly 250 links in the Daily Mail, Daily Mirror, CNTraveller and Time Out Group plc. 🦋 Airbnb AND Taylor Swift made their way on to our list again . This time it was airbnb who capitalised on the #TaylorSwift hype and looked into the impact of #TheErasTour on European travel. This secured links on CNBC, the Daily Express, IndyStar and The New York Sun. ❌ It wouldn’t be right if there wasn’t at least one election related campaign on our list, right? Our fave came from Tinder and their ‘#GiveanX’ campaign. Tinder added a ‘Swipe Card’ into the app providing easy to understand, impartial advice to help users make an informed decision on the election. This was paired with a survey linking politics and dating, securing coverage in Euronews, ITV News and Marketing Week. Check out each campaign in full along with why we think they worked on our  #blog 👉 https://lnkd.in/gTaUVBEw #DigitalPRCampaigns #Creativity #PR #PublicRelations #Marketing

Quality versus quantity - what really matters when it comes to #linkbuilding? 🔗 The recent #Googledocleak reinforced the importance of links and more importantly, highlighted that the quality AND the relevancy of links are more important than the amount of links you’re getting. What do you think is best when it comes to links? 🤔 You can find out our full opinion, along with whether a #brandmention is still worth it and the difference between a low-quality and high-quality link, here 👉 https://lnkd.in/gG-xsnrj #DigitalPR #Marketing #SEO

🚀#ProductivityTips! 🚀 We all need them - especially if we're feeling a bit overwhelmed at work, burned out OR that afternoon slump has hit 😴. Here are some of ours 👉 https://lnkd.in/eHV7wZQx Do you have any? Let us know in the comments ✍ #Productivity #Creativity #DigitalPR

It’s time to look at our favourite #DigitalPR campaigns from May: 🛎 Airbnb launched their #Icons campaign where you can - wait for it - stay in the Pixar UP house or the X-Men mansion scoring coverage in The Independent, Condé Nast Traveller & Nerdist Industries 🛩 A collab between easyJet x Eurovision Song Contest saw a flight from London Gatwick complete with fancy dress AND a talent show hosted by Drag Race star Tia Kofi, resulting in coverage in the Daily Mirror, Travel Weekly UK and the Evening Standard 🦋 Barclays capitalised on global megastar, #TaylorSwift's, popularity by looking into #TheErasTour and how much it’ll bring to the UK economy. Their '#SwiftonomicsReport' earned them coverage in BBC News, City A.M. Club and The Guardian Check out each campaign in full on our #blog 👉 https://lnkd.in/en68RbJJ #DigitalPRCampaigns #Creativity #PR #PublicRelations #Marketing