Cowbell Agency

Hurricane Milton is approaching! As we brace for the storm, Cowbell Agency wants to ensure your business is prepared to weather it with minimal disruption. Here are some key digital marketing tips to keep in mind before the storm hits tomorrow: 1. Update Hours & Info: Let customers know about any changes in your business hours or operations. 2. Pre-schedule Content: Automate social media posts and responses to stay connected even during outages. 3. Backup Data: Ensure vital business information and marketing assets are stored safely in the cloud. 4. Promote Safety: Share hurricane safety tips to show you care about your community’s well-being. 5. Monitor Social: Keep an eye on conversations to respond to customer concerns in real time. 6. Pause Ads: Adjust or pause campaigns in impacted areas to avoid wasted spend or negative sentiment. 7. Prepare Post-Storm Updates: Draft messages about reopening or service resumption for quick sharing afterward. 8. Secure Your Website: Make sure your site is backed up and protected from potential disruptions. 9. Auto-Reply Setup: Set up email and social media auto-replies to keep communication flowing. 10. Stay Positive: Maintain a calm and supportive tone in all your messaging. Stay safe, and let’s get through this together! #HurricaneMilton #BusinessPrepared #StayConnected

The Brave New World of Programmatic Targeting In the ever-evolving landscape of digital advertising, the ability to precisely target audiences has made digital and even television advertising far more efficient and effective. Programmatic Advertising has revolutionized this space, allowing advertisers to reach potential customers with unprecedented accuracy. This blog will explore the various ways we can leverage different types of data to optimize audience targeting in digital advertising campaigns. https://lnkd.in/eFmPp3Hu #programmatictargeting #digitalmarketing #Advertising #marketing #programmatic #targeting

Medical docs looking for more reviews to boost your SEO when potential new patients are looking for you ? Grow your practice the Cowbell Agency way! Contact me at Shelley@cowbellagency.com

Best Practices for Maintaining HIPAA Compliance in Social Media Marketing and Sharing Google Reviews Utilizing social media and online reviews for marketing and branding is vital for healthcare providers. Equally important is adhering to HIPAA guidelines to uphold patient trust and safeguard their confidential information, avoiding potential fines and legal issues. How can you achieve both marketing objectives and HIPAA compliance? Here are 6 practical tips and strategies to effectively market your services within HIPAA boundaries while enhancing your brand. https://lnkd.in/ewqT8m8Q #GoogleReviews #HIPAA #SocialMedia #5starReviews #Google #Social #DigitalMarketing

Our VP of Strategic Marketing at Cowbell Agency, Sean Williams, had an incredible experience attending the Greater Palm Bay Chamber of Commerce 2024 Space Coast Symposium - Space Commerce: Navigating the Present and Charting the Future" event Friday, August 23rd. This gathering brought together leading innovators, both local and international, who are driving success right here in Brevard County. Sean had the opportunity to engage with industry leaders like Janet Petro, Director of NASA at the Kennedy Space Center and Brian Huseman, VP of Public Policy & Community Engagement at Amazon-Kuiper Project. The event was capped off with an insightful "Fireside Chat" featuring Adam McCullough and Saurabh Gupta from Microsoft, discussing AI and security strategies. Main Photo: Sean Williams, John Moran (President of Pineapple Cove Academy, Founder of Pineapple Cove Classical Academy) #SpaceCommerce #BrevardInnovation #CowbellAgency

Great to see Cowbell Agency VP of Strategic Marketing and Vice-Chairman of The Greater Palm Bay Chamber of Commerce Board of Directors supporting Governor DeSantis yesterday as he renewed the Disaster Preparedness #SalesTax Holiday, among other tax-free incentives for Floridians. #govenorDeSantis

Boost Your Business with 5-Star 🌟 🌟 🌟 🌟 🌟 Google Reviews 👉 68% of the time, consumers research a local business BEFORE making a purchase. 👉 54% of customers leave a positive online review after a good experience with a local business. 👉 After reading a negative review, 85% of consumers avoid selecting a multi-location business. In today’s digital age, online reviews wield immense power in shaping consumers’ perceptions and influencing their purchasing decisions. Positive reviews can serve as powerful endorsements, attracting new customers and bolstering your business’s reputation. That’s where review generation and management come into play.  Read more - https://lnkd.in/eXWJyDZ9 Learn how it can improve your business. Contact us today www.cowbellagency.com

Our VP of Strategic Marking Sean Williams recently attended the Saint Stephen's Way Breakfast Fundraiser - Their mission is to provide affordable housing, along with supportive service to homeless families with school-aged children in Brevard County. Learn more at SSWAY.ORG #brevardcounty #nonprofit

Red Flags to Be Weary of When Contracting with a Digital Marketing Agency We see it daily. Companies approach us after being sucked into another digital agency’s sales pitch promising top search page position. It doesn’t take long for them to see the reality doesn’t match the promise. Unfortunately, they’ve already signed their digital life away and there is very little we can do for them until their lengthy contract is up. So to help others from becoming victims to the digital dark side, we’ve written down a few red flags to look for when you are thinking about contracting with a digital marketing agency. https://lnkd.in/eNf4VppE