CraftCo.

We are so excited to announce that Jos. A. Magnus and Partagas Cigars have joined in a strategic partnership, merging the world of fine spirits and premium cigars with a shared commitment to craftsmanship and expertise. This exclusive alliance will introduce connoisseurs and novices alike to a unique pairing from both brands, blending the rich, complex flavors of Jos. A Magnus' esteemed Cigar Blend Bourbon with the sophisticated, artisanal craftsmanship of Partagas' distinguished cigars. Read more and enter the exclusive giveaway below: https://lnkd.in/ez9RSZvf

We are thrilled to share that CraftCo.’s Fox & Oden have been awarded Gold for its Double Oaked Straight Bourbon Whiskey at the prestigious San Francisco World Spirits Competition! This recognition is a testament to the hard work and dedication of our incredible distilling team, who continuously strive to produce premium spirits that reflect the legacy of Michigan craft. Join us in celebrating this achievement and the continued journey of excellence at CraftCo.!

Nancy Fraley is an incredible master blender and we are so thankful to have her as part of our distilling team! Thank you American Distilling Institute and Margarett Waterbury for writing such a wonderful feature in Distiller Magazine.

I’ve talked about the benefits for a brand to support the military as a growth strategy. Some brands simply have it in their DNA. Flying Ace (by CraftCo.), an American-made bourbon brand, has created an educational scholarship program with non-profit organization Folds of Honor. Special point-of-sale materials, including bottle neckers, featuring the partnership logo, will be applied to all bourbon expressions of Flying Ace at over 450 retail locations. These point-of-sale pieces will include a QR code, providing consumers with a convenient way to make donations to Folds of Honor via a dedicated landing page on the Flying Ace website. To break this down, a brand with a military-inspired name has partnered with a charitable organization which supports military (and first responders). Rather than simply throwing money at the charity and putting out a press release, the brand leans into the partnership via their packaging to promote the partnership, the charitable organization, and a call-to-action for individuals to support. The next time you’re standing in front of a shelf looking for something new to try and one brand is outwardly supporting a cause near and dear to you and the another brand is not, which one are you going to take to the checkout line? #MilitaryMarketing #Military #marketing #MilitaryAppreciation