Creative Kids

Cheers to amazing Fall Previews in LA (and still going!). #toypreviews #toys #lapreviews

In the midst of this busy season, we take a moment to pause in reflection and remembrance. Our hearts go out to those affected 23 years ago and who continue to heal ♥️

Happiest of birthdays to our Director of Ecomm, Melis Barcin! She’s repping Creative Kids at Walmart Let’s Grow 2024 in San Francisco this week - learning and connecting as we grow!

We are in a fast-paced industry, and achieving true product-market fit is EVERYTHING 🪄 Ideas flood in daily, but not every great concept fits our brand or market strategy. As the saying goes, “Sometimes slowing down is the best way to speed up.” 🥠 Recently, during a visit to Walgreens, I was lucky enough to spot one of my favorite Creative Kids products in the wild (they're usually sold out 😂)—a product that taught me a valuable lesson worth sharing. Enter the incredible success of our Peel and Play Trays, a case study from our Creative Kids team under the renowned Sense & Grow brand. The Category: If you’re involved in the day-to-day of the toy industry, you don't need me to tell you that sensory play has become a significant movement in recent years, with no signs of slowing down. One of the key items in the creative space has been sensory bins—a bin filled with a collection of materials for kids to play with, engaging all their senses. The Opportunity: Seeing a product in the market and deciding to simply "go after it" seems straightforward enough. But if we want to climb the toy mountain, we need to think bigger. At Creative Kids, we identified an untapped market beyond traditional sensory bins, which were mostly seen as occasional gifts rather than daily essentials. We aimed higher—to integrate sensory play into daily life. The Strategy: Innovation with Precision Rather than reinventing the wheel with $50-$100+ retail products, we focused on what we believed consumers were looking for that the current suppliers weren’t offering. It sounds simple, but… go online… read customer reviews! See what influencers and bloggers are doing for themselves and their families to understand the need. We studied, prototyped, and studied some more… After some DMCs and soul-searching, we introduced the Sense & Grow Peel and Play Trays at an accessible $3.99-$4.99 retail. Our goal? To redefine how families embrace sensory play as part of their everyday routine—an impulse buy that transforms a play pattern historically associated with gift-giving into a basic, accessible format. The Results: Redefining Success By partnering closely with retailers, we witnessed a phenomenal response—some stores moving over 50 UPSPW! (units per store per week!) It’s proof that true value starts with understanding our customers and their evolving needs. Value takes many forms, but the real magic happens when we understand and meet customer desires!

Happy Monday, LinkedIn! We're #hiring a Director of Product Development in our Chestnut Ridge, NY offices! Come join our team of superstars ⭐️ #director #newhire #toys #toyindustry #jobopportnity

We had an AMAZING time at this year's Sweet Suite! Thank you to The Toy Insider for hosting an incredible event. It was *sweet* showing off our Nickelodeon Slime and trend-driven Nano Crafts! #sweetsuite24 #toyevent #influencers

Influencer packages sent ✅ Creative Kids Nickelodeon Slime Product On Walmart and National Retailers Shelves! ✅ BIGGEST NIGHT OF KIDS ENTERTAINMENT ON SCHEDULE!✅ Out in Los Angeles for Paramounts Kids Choice Awards 🏆Where kids are the decision makers on who to honor from the prior years film and music acts 🎶🎤🎥🎬 and of course who gets SLIMED! 🌊🤣 So pumped to be working on projects that feel like a dream come true and that make memories for so many. 💫 Well done team Paramount for pulling together a first class event! Also a big thanks to Sid Kaufman and the team at United Talent Agency for always being a blast to meet up with.

We can't wait until next week's Sweet Suite with The Toy Insider! #toys #events #90s #sweetsuite24

The Creative Kids team is headed to LA this fall! Make sure to book your appointment to see the latest in our house brands and licensed product lines. See you there! #toypreviews #toys #losangeles

The Creative Kids team had a BLAST at this year's Bentonville Film Festival showcasing Nickelodeon Slime! A hot sunny day with a lot creative fun. Thank you to the Bentonville Film Festival for organizing a fantastic event, and to Walmart for inviting us to participate! #creativekids #iamacreativekid #walmart #bentonvillefilmfestival #nickelodeonslime