Credera

This month’s edition of On the Horizon, our newsletter designed to share innovative strategies and tactics for the modern business leader, focuses on the importance of not only collecting data, but crafting an effective strategy for leveraging it. Subscribe to and read the latest edition, “The Data-Driven Advantage”, and discover common data mistakes and how to avoid them, key pillars for modern data architecture, and more.

We're thrilled to be attending Tealium's Digital Velocity conference next month! Join us on March 4 as Credera's Chief Digital Officer, Phil Lockhart, takes the stage to share how data-driven integrations can revolutionize customer engagement and deliver measurable results. Learn more and view the full agenda here: https://lnkd.in/gEGGXrWZ #DigitalVelocity #Data #Marketing

Is your content supply chain helping or hindering your marketing strategy?   Our latest ebook, written in partnership with LeapPoint, an OPMG Company, applies key lessons from Eliyahu Goldratt’s "The Goal" to uncover how organizations can apply operational best practices with Adobe technology.   Download the ebook here: https://lnkd.in/g2-_sVaf   Connect with Credera, LeapPoint, and agencies across Omnicom at this year's Adobe Summit—learn more here: https://lnkd.in/ervZ_NSq   #Adobe #Marketing #AdobeSummit

Did you know you can try out features from a range of Salesforce offerings, including Agentforce, for free? In this short video, Keir Bowden, Salesforce CTO at Credera, explains how to take advantage of these opportunities with Salesforce Foundations. For more insights, check out our recent blog post summarising the key features from the Salesforce ‘25 Spring Release webinar: https://hubs.la/Q038bxQt0 #Salesforce #SalesforceFoundations #Agentforce

Discover how Omnicom uses Adobe Workfront to streamline work across agencies and brands at Adobe Summit! Learn strategies to boost efficiency and productivity. Key Takeaways: - Real-world examples of impactful campaigns with Adobe GenStudio - How Omnicom optimizes content supply chains with LeapPoint, an OPMG Company - Upcoming GenStudio innovations in Workfront Stay ahead with cutting-edge processes and technology! Learn more: https://lnkd.in/ervZ_NSq #AdobeSummit2025 #AdobeSummit

AI is transforming customer experience—are your teams ready? Discover why having an experienced, well-equipped team is essential to AI-driven success in CMSWire’s latest article, featuring Credera’s Chief Data Scientist, Vincent Yates: https://lnkd.in/edZsbCD2 #AI #ArtificialIntelligence #CustomerExperience

Are you ready to revolutionize your content supply chain? At this year's Adobe Summit, discover how Newell Brands is transforming content creation with AI and tools like Adobe Experience Manager Assets, Adobe Workfront, and Adobe Firefly. Learn how to build a strong business case for content transformation, unify processes across brands, and automate tasks to scale content. Key takeaways from the event: 1. Building a business case for content transformation 2. Unifying processes and asset structures 3. Best practices in automation and scaling Learn more here: https://lnkd.in/ervZ_NSq #Adobe #AdobeSummit

The future of automotive is digital—and with this evolution, the tension between personalization, security, and compliance is growing. So how can leaders focus their efforts appropriately and stay ahead? Our latest infographic shares 6 key strategies for navigating the path between personalization and privacy across the automotive industry. View and download it here: https://utm.guru/uh54z #Automotive #Auto #Marketing

What happens when one of the biggest events in sports meets the latest in tech? Whether you’re a sports fanatic, a tech enthusiast, or a business leader looking at the future of sports entertainment, our latest episode of Technology Tangents dives into the technology advancements displayed in the Super Bowl. Listen now: https://utm.guru/uh6hQ #AI #ArtificialIntelligence 

The Salesforce Spring '25 release brings bittersweet farewells to some familiar features. Keir Bowden, Salesforce CTO at Credera, highlights some of the features that are being retired, including the Lightning Adoption apps, Classic Knowledge, the Enhanced E-mail Experience in Account Engagement, and more, in this video. Watch the full webinar recording to learn what’s changing and how to adapt: https://hubs.la/Q0374Yz30 #Salesforce #webinar #SalesforceRelease