CrockettXM

CrockettXM

Technology, Information and Internet

Personalize experiences with journey context.

About us

B2B SaaS helping companies personalize digital experiences, based on the customer and their journey context.

Industry
Technology, Information and Internet
Company size
2-10 employees
Type
Privately Held
Founded
2023
Specialties
Customer Journeys, Digital Transformation, CX, Experience Management, Customer Data Strategy, CDP, and CRM

Updates

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    79 followers

    Companies that understand the Journey context of their customers are better prepared to serve them, and help them accomplish their goals. We help brands unlock their customer data to understand Journey context, and we show them how to use that insight to create personalized experiences that drive outcomes. Let’s talk about your journeys!

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    79 followers

    It isn’t enough to simply install Google Analytics on your website. You need to actively review the data, understand what it reveals about user behavior, and know how to derive actionable insights. Only then can you make informed decisions that enhance the customer journey and drive real results. People underestimate what GA can tell do and tell them.

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    79 followers

    The research shows that customers respond to personalized experiences with more engagement and increased conversions. By bringing journey context to your digital experiences, you can help your customers accomplish more with your business. Learn how GenAI is transforming how brands personalize their digital experiences at scale. CrockettXM can show you the way!

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    79 followers

    Marketing teams think about journeys, but they may not call them that. They may call them "marketing campaigns", or "conversion rate optimizations", or "personalized outreaches". No matter the name, these efforts are all related to the customer acquisition journey. We help marketing teams understand and optimize their customer acquisition journeys, and we help them create personalized experiences that create the positive business outcomes they are after.

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    79 followers

    We’ve seen the power of adding journey context to customer data, but what’s the secret to making it a reality? It’s not just about having the right tech or data - it’s about breaking down silos and bringing your CX, product, operations, and data teams together. When these teams collaborate, magic happens. They can identify friction points, optimize touchpoints, and create personalized experiences that drive real results. But it requires a unified approach, where everyone is aligned on the customer’s desired outcome. So, how do you get there? It starts with a deep understanding of your customer’s journey and a willingness to integrate data, teams, and technologies. We’ve helped companies like yours make this transformation - and we can do the same for you. Ready to unlock the full potential of your customer data and journey insights? Let’s chat about how to bring your teams and tech together to drive real business outcomes.

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  • View organization page for CrockettXM, graphic

    79 followers

    We are helping customers better understand and measure their most important customer journeys, and we are showing them that XM is not about vanity metrics. It's about customer outcomes, and the associated business results, that thoughtfully designed and orchestrated experiences can produce. We can do the same for you.

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    Did you know that you can use Google Analytics and Google Tag Manager together to add journey context to your digital analytic events? It's true! Using GenAI tools you can analyze and tag your pages with journey and user context variables that can be included in the event payload of generated events. Once included, these variables become available for use downstream in your analytics activities. For example, include variables that reflect user demographics (location, IP address), environment (device, OS, browser), and journey context (lifecycle stage, journey stage, touchpoint, channel, product family, intent). Once set up you can use these variables downstream for analysis in Google Analytics reporting. Take it to the next level by integrating a data lake for your events, and consider them alongside events from other customer facing systems in your environment (now you are omni-channel!), enrich that data with AI (predictive analytics, anyone?), and analyze in other third party visualization tools (Tableau, Looker, PowerBI). Ready to get started with journeys? We can help you get value from your program sooner, and accelerate your team's ability to drive customer outcomes with personalization and journey awareness!

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    Experience journey management is about design, analytics, and automation, and AI can play a key role in all three. By leveraging AI, you can: ✨ Design personalized experiences that resonate with your customers ✨ Analyze vast amounts of data to identify patterns and trends ✨ Automate routine tasks to free up time for strategic decision-making Take your customer experience to the next level with AI-powered journey management!

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    79 followers

    What is Experience Management (“XM”)? Experience Design is XM Experience Analytics is XM Experience Personalization is XM Experience Optimization is XM All framed up around journeys that reflect jobs to be done. So, yeah, kind of a big deal.

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