Featured in the latest "Talks with Teads" episode, Parvati Vaish, SVP of Consulting at CSA, explores data-driven creativity and the future of AI in advertising. Watch below! #DataTech #AI
In our latest “Talks with Teads” episode, Parvati Vaish from Havas Media Network joins Natalie Bastian, Teads' Global CMO, to delve into the intersection of data-driven creativity and the evolving role of AI in advertising. Their discussion sheds light on how brands can stay ahead in a rapidly changing digital landscape. Key insights include: •Data-Driven Creativity: Leveraging consumer behavior and digital signals to enhance storytelling and drive more meaningful interactions. •Measurement and Optimization: Continuous measurement using attention data and behavioral signals ensures campaigns remain aligned with KPIs and drive results. •Role of AI: AI connects media execution, creative development, and consumer experience, enhancing campaign effectiveness and scalability while addressing challenges like bias. Tune in to learn how you can harness data and AI to create more effective, innovative marketing strategies >> https://hubs.li/Q02KPrLx0 #AI #MediaStrategy #CreativeSolutions #DataDriven #TechInMedia #DigitalAdvertising #MarketingTrends #Measurement