CTV Blueprint

Supply Path Optimization sounds like a scary term, but it is as simple as curating supply on your CTV campaigns. At CTV Blueprint, we use "SPO" as our driving principle in order to build campaigns for our car dealer clients and place their ads on premium inventory like Netflix, Peacock, HBO MAX and Disney +. #ott #ctv #streamingtv

Does your Streaming TV partner only use 1 DSP to deliver results. This should be one of the first questions you ask when buying OTT from a company. According to Magnite - SPO Means Fewer Partners and Greater Impact. With SPO in place, global and US buyers work with an average of 4-6 partners and consolidation efforts are proving to be effective in delivering better outcomes, including reduced tech fees, duplicative supply, and lowered carbon emissions. #ctv #ott #supplypathoptimization https://lnkd.in/gutqq4BG

Is your OTT strategy dominate on the most important screen in your customer's home. The TV? “We’re not talking about your mobile phone, your laptop ... but on the biggest screen in the house, the TV,” said LightShed media analyst Rich Greenfield. “Every [media] executive has to be paying attention.” #ctv #ott #streamingtv https://lnkd.in/gCDX92cC

A great article that is still relevant today as ad dollars have still not caught up to viewership numbers. That presents car dealerships with a great opportunity to expose your messaging to consumers for considerably less than traditional tv. #ctv #ott #streamingtv

Domo is a valuable partner that allows CTV Blueprint to have dynamic real time streaming tv reporting. This allows our customers to see correlation between channels and zip codes when analyzing matched website traffic with viewership. #ott #ctv #streamingtv

As 2024 comes to a close and dealers are planning for 2025 budgets. The shift has already occurred from Linear to Streaming TV. However the complexity and targeting options means that all OTT investment is not created equally. See why CTV Blueprint Dynamic Reporting via Domo is superior. By using an ETL that aggregates and cleans all the data from different sources, CTV Blueprint is able to deliver clean reporting that allows actionable data intelligence.  By creating the ability for car dealerships to gauge the effectiveness of zip code(s) and channels - we can utilize and overlay sales (pump in/pump out) and service (units in operation) data to create more effective targeting.   

Not all channels and programming are created equal. This step by Amazon is concerning. Reason is, the Freevee channels are far less in quality of viewership to Prime. Amazon by repackaging those channels all under the Prime umbrella will start commanding a higher CPM for a far more lower quality content library.

Navigating the Airwaves: Streaming TV vs. Linear TV Advertising Transitioning your marketing budget over to Streaming TV. Let CTV Blueprint help make that far easier to understand. #ott #ctv #connectedtv #ctvblueprint https://lnkd.in/gwxejRuh

Demystifying OTT: A Beginner’s Guide to Understanding Over-the-Top Media The world of programmatic Streaming TV is difficult to understand and comprehend. At CTV Blueprint we make it easier to see a clearer picture of your spend and reporting through transparent reporting. #ott #ctv #connectedtv #ctvblueprint https://lnkd.in/gj8DXpte

FOCUS ON PREMIUM INVENTORY......... "They offer varying levels of safeguards regarding accurate digital identifiers, impactful audiences, and brand-safe placements." It is difficult to secure placement on the Premium channels and publishers like Netflix, Roku, Paramount + and Amazon Prime. That is why the impact is so much greater for dollar to dollar spend. #ott #streamingtv #ctv https://lnkd.in/dUSm-YCa