CTV Blueprint

Domo is a valuable partner that allows CTV Blueprint to have dynamic real time streaming tv reporting. This allows our customers to see correlation between channels and zip codes when analyzing matched website traffic with viewership. #ott #ctv #streamingtv

As 2024 comes to a close and dealers are planning for 2025 budgets. The shift has already occurred from Linear to Streaming TV. However the complexity and targeting options means that all OTT investment is not created equally. See why CTV Blueprint Dynamic Reporting via Domo is superior. By using an ETL that aggregates and cleans all the data from different sources, CTV Blueprint is able to deliver clean reporting that allows actionable data intelligence.  By creating the ability for car dealerships to gauge the effectiveness of zip code(s) and channels - we can utilize and overlay sales (pump in/pump out) and service (units in operation) data to create more effective targeting.   

Not all channels and programming are created equal. This step by Amazon is concerning. Reason is, the Freevee channels are far less in quality of viewership to Prime. Amazon by repackaging those channels all under the Prime umbrella will start commanding a higher CPM for a far more lower quality content library.

Navigating the Airwaves: Streaming TV vs. Linear TV Advertising Transitioning your marketing budget over to Streaming TV. Let CTV Blueprint help make that far easier to understand. #ott #ctv #connectedtv #ctvblueprint https://lnkd.in/gwxejRuh

Demystifying OTT: A Beginner’s Guide to Understanding Over-the-Top Media The world of programmatic Streaming TV is difficult to understand and comprehend. At CTV Blueprint we make it easier to see a clearer picture of your spend and reporting through transparent reporting. #ott #ctv #connectedtv #ctvblueprint https://lnkd.in/gj8DXpte

FOCUS ON PREMIUM INVENTORY......... "They offer varying levels of safeguards regarding accurate digital identifiers, impactful audiences, and brand-safe placements." It is difficult to secure placement on the Premium channels and publishers like Netflix, Roku, Paramount + and Amazon Prime. That is why the impact is so much greater for dollar to dollar spend. #ott #streamingtv #ctv https://lnkd.in/dUSm-YCa

What is AVOD vs. SVOD vs. TVOD? Ad-supported video on demand (AVOD), subscription video on demand (SVOD), and transactional video on demand (TVOD) are three different types of video platforms that deliver content to viewers on demand, each with its own approach to distribution. Here, we’ll go over what each of these video services includes, as well as which platform is best for advertisers. #ott #ctv #streamingtv https://lnkd.in/gg5ERsvX

Using Video Advertising to Reach a Broader Audience Digital video advertising allows brands to reach a broad audience across a wide range of platforms like social media, streaming services, and mobile apps. We are here to help you understand the benefits of using video advertising, how digital video advertising can increase both visibility and engagement, and why this type of marketing is the future of advertising. #ctv #ott #streamingtv https://lnkd.in/gUe-Cjcw

Does your Streaming TV partner only use 1 DSP to deliver results. This should be one of the first questions you ask when buying OTT from a company. According to Magnite - SPO Means Fewer Partners and Greater Impact. With SPO in place, global and US buyers work with an average of 4-6 partners and consolidation efforts are proving to be effective in delivering better outcomes, including reduced tech fees, duplicative supply, and lowered carbon emissions. #ctv #ott #supplypathoptimization https://lnkd.in/gutqq4BG

"There’s no one way to buy CTV ads, but there are three main paths advertisers can take." There are too many misconceptions about how car dealerships can buy CTV. EMARKETER has a great overview on the three ways these ads can be bought and sold. Streaming services: Advertisers buy from a streaming service directly. Pros: Access to exclusive inventory, some transparency on where ad dollars are going Cons: Difficult to scale as ads are limited to a single property Examples: Max, Netflix, Disney+ Programmatic platforms: Advertisers purchase via programmatic platforms, which allow them to bid across multiple apps’ inventories. Pros: Extended reach, cheaper prices Cons: Less transparency and control over where ads are served Examples: MNTN, The Trade Desk, PubMatic, Magnite CTV device-makers: Advertisers buy from CTV device-makers. Pros: Ads can go within many apps as well as on device home screens and screen savers Cons: Less transparency and control over where ads are served Examples: Roku, Fire TV, Samsung, Vizio, LG #ott #ctv #streamingtv Jessica Cave Natalie Fox https://lnkd.in/gu8TCqmB