CultureSpan Marketing is a full-service, multicultural marketing firm founded in 1980 and headquartered in El Paso, Texas. Our identity speaks to who we are as individuals, where we live and work in our bicultural community and how we function as a creative firm. Crafting a general market marketing strategy and then translating it into Spanish language is not an effective approach for today’s multicultural America. For a brand to be culturally engaging, it takes more than just translating words. That’s why at CultureSpan, we create marketing strategies that amplify a brand’s relevance through culture before language. Then, and after the leading language has been defined, we use a process called “Transcreation” to transfer the message’s characteristics, emotions and values to the other language. The result is a powerful message that resonates with hearts and minds. If you'd like to learn more about our company, check out our website at culturespanmarketing.com
External link for CultureSpan Marketing
5407 N. Mesa St
2nd Floor
El Paso, Texas 79912, US
It’s been a while since we provided Golden Sands with their rebranding so we checked in with them on updates and weren’t the least bit disappointed. Check out some of the cool stuff they created with their new identity! You can also check out how we initially brought it to life here: https://lnkd.in/gcwpYF69
It's always exciting to witness the next generation of marketing and advertising professionals as they begin the journeys of their careers. Thanks to instructor Sondra Jones for recently inviting Gabe as a guest judge for her classes and their ad campaigns final presentations. Definitely a great set of future industry professionals in the making! Picks up, Miners! ⛏️
Did you know educational disengagement disproportionately affects minority students? Our latest newsletter dives into how we helped R.E.A.C.H., a local non-profit, raise awareness with a powerful video showcasing the impact of social bias and systemic change on students' futures. Read more about the project and how we can help your initiative: https://lnkd.in/gcdxcThi
Think you know brightness? Wait till you see LEDs in action. 💡 Check out our newest spot with El Paso Electric and discover how changing a bulb can change your bill. 💸 Our luchador's already on board; he knows a bright idea when he sees one! 🌟 #ElPasoElectric
Spring has sprung and so has our latest newsletter, The Bridge! This issue is blooming with fresh content: ✔️ Take a peek behind the scenes of our NMSU student recruitment video! ✔️ Learn about the importance of proper drain care with our "talking toilets" project! ️ ✔️ And get a glimpse into our magical 2023 Christmas workshop! Read it all and more: https://lnkd.in/gYE83q3n