Cvent

📢 Okay raise of hands if when attending a conference evening event you roll your eyes when the ONLY non-alcoholic beverage is a sad (warm) water bottle, a neon-blue sugar bomb mocktail, or worst, no water at all... 🙄 I'll admit, I'm guilty of occasionally forgetting that not everyone loves alcohol at events, for one reason or another. 😱 (cue the "shame!" On me chants) But I know WE CAN DO BETTER for our conference attendees to create a much, much more inclusive space. There are so many beverage options we can and should incorporate into F&B plans. In our latest episode of Cvent #GreatEvents, we had an enlightening conversation with Marcos Salazar 🍺🍷🥃, CEO of the Adult Non-Alcoholic Beverage Association (ANBA), who shared some awesome event design insights on a more thoughtful beverage approach to make every attendee feel included at networking events. CHECK IT 🤘 : https://lnkd.in/gAvtE599 Some quick hits: - A more thoughtful approach to non-alcoholic options can create a more welcoming environment and bridge the gap between drinking and non-drinking attendees. (spoiler - there are so many options out there) - Integrating non-alcoholic beverage options can enhance the event experience and align with health-conscious or sober-curious trends. -Simple adjustments like clearly labeling non-alcoholic options or highlighting them in pre-event communications can make a world of difference. Happy Planning!

Only 30% of venue inquiries in Germany get a response. Shocking. If that doesn't change venues are losing big business. Here’s what I learned at Cvent Accelerate and why it matters: - 30% inquiry response rate: Andreas Heckann, Chief Customer Officer at Cvent, revealed that only 30% of venue inquiries in Germany get a response. Key insight: AI features will soon automate event RFP generation, allowing venue and hotel needs to be set with a few clicks. However, if response times don’t improve, there’s a risk of missing out on rising demand. AI gives a huge chance to gain market share. - Why Berlin: Marco Oelschlegel, CMP, Director Conventions at visitBerlin - Berlin Convention Bureau, shared what makes Berlin top choice for events. It’s Berlin’s unique blend of infrastructure and services with its unique cultural flair, rebelliousness, nightlife and green spaces. The combination of German efficiency and this unique atmosphere makes Berlin a top choice planners keep coming back to. - Colja Dams, owner at VOK DAMS emphasised that you can't fake live events. Despite shrinking marketing budgets, event spending is on the rise. Colja highlighted how AI is a game-changer for destination selection, especially in reducing CO2 emissions. With attendee travel accounting for up to 80% of an event’s carbon footprint, AI can optimise location choices and help planners cut down on emissions. - Maria Hoffmeister, Director of Sales & Marketing at InterContinental Berlin, highlighted the importance of curiosity in today’s hospitality industry. Why it matters: Staying curious helps you understand new tools and trends, and positions you on equal footing with clients and peers. The right tools can make your job easier and boost your expertise. - I spoke on a video panel: I doubled down on my video content in 2024. Platforms including Instagram and TikTok push video content to new audiences, boost SEO and reach younger demographics. My advice: master storytelling, get comfortable on camera, and focus on hooks and dynamic editing. How will you adapt to these trends? Fantastic event and congratulations to Cvent and Cvent DACH for making it happen in Germany! More behind the scenes on my Instagram stories @themiceblog. Sponsored event coverage in collaboration with Cvent DACH.