cyberwhyze

Hey Cybersecurity leaders, if you are attending Black Hat 2024 Las Vegas we have an offer you can’t refuse: A free video to use in your digital marketing campaigns! Zero strings attached. At Cyberwhyze, we specialize exclusively in cybersecurity video marketing, helping brands stand out in this rapidly evolving marketing landscape. Following our successful stint at RSA we're excited to bring our expertise to Black Hat 2024. Whether you're new to video marketing or an experienced pro, we’ll help you script, shoot, produce, and distribute a high-quality video at no cost—just a brief 15 to 20-minute commitment during the show. It's our way of giving back to the cybersecurity community and advancing the industry towards better, more impactful marketing. Don't miss this unique chance to capture the attention of your audience with outstanding video content. Just share your details, and let our team coordinate your video shoot at Black Hat. Join us at Black Hat 2024, and let's make your brand shine with captivating video content. #blackhat2024 #blackhat #cybersecuritymarketing

Isn’t it obvious why cybersecurity decision makers don’t trust the people selling them security solutions? When brands are dishing out $250 gift cards just to get someone on a call, trust is already tainted. These "prospects" aren’t interested in your gift card—they’re interested in the money. So how do you build genuine trust without resorting to bribes? You lead with value. The key to speeding up the decision-making process isn’t in gatekeeping insights behind e-books or long sales cycles. It’s in putting real knowledge out there, un-gated, and upfront. Let your thought leaders share their expertise. Help decision makers solve their problems before asking for anything in return. That’s how you flip the script and build trust authentically in today’s cybersecurity space. #cybersecurity #informationsecurity #saas

Buyers are moving forward. Are your marketing and sales strategies still stuck in the past? Venture capitalists investing in tech companies, particularly in the security and SaaS space, are noticing a shift. The old playbook—hiring a top marketer, assembling a sales team, and pushing product-focused content—isn’t cutting it anymore. Today’s buyers want to self-educate, seek solutions to their problems, and build genuine trust before committing to a product. To stay ahead, VCs and their portfolio companies need to rethink their approach. This means focusing more on the top and middle of the funnel, and one of the most effective ways to do that is through video content. It’s the most authentic way to communicate your brand, build trust, and solve problems for your audience. The landscape is evolving—are your strategies keeping up? #cybersecurity #cybersecuritymarketing #saas #saasmarketing

We recently just brought on a new Scriptwriter and Video Art Director in the last month and are now gearing up for more cybersecurity video campaigns and are looking for a Video Marketing Strategist to join our team. If you are an innovative marketer, you see the value of video content, and are looking to join our mission to help the cybersecurity industry spread education and better equip companies to connect with the best cybersecurity solutions, then check out this job post! #cybersecurity #videomarketing

Here’s one of the major mistakes I see both experienced and aspiring cybersecurity thought leaders and marketers making on LinkedIn — Creating content that's too salesy and self-centered. If your posts are all about YOU, you're missing the point. Here's the deal: People crave value, not sales pitches. Think of your content like a vlog rather than a commercial. The goal is to solve problems, not just push your products. Here's how to do it right: Identify the Pain Points: What challenges does your audience face? Craft your content to address these directly. Share Expertise: Position yourself as a subject matter expert. Offer insights and advice that help, rather than sell. Hook Them In: Start with a compelling hook. Deliver substance that keeps viewers engaged. Call to Action: Focus on building a community—encourage followers to subscribe, follow, or join a group. The name of the game is making CONNECTIONS. Invest in creating meaningful content that builds trust and offers value.  When you lead with value, the sales will come naturally. #saas #cybersecurity #informationsecurity #marketing

Are you leveraging strategies that top cybersecurity brands use to drive demand more effectively? In cybersecurity, standing out can be challenging. So, in this video, Cyberwhyze CEO Alano Vasquez shares three powerful demand generation strategies that top CMOs are using to grow in this competitive space. Watch below to learn about: - How interactive technology can set you apart, even with a modest booth. - Account-Based Video Marketing (ABVM), and how it can transform your campaigns. - Leveraging LinkedIn and crafting personalized video content that speaks directly to your audience's challenges and opportunities. But that's not all! One thing we’ve noticed is that a lot of cyber companies are struggling with creating a unique value proposition. To help you out, we created a free value proposition generator. Find the link to that in the comments! #cybersecurity #cybersecuritymarketing #informationsecurity

🎙️ Excited to share our latest episode of the Cyberwhyze BrandGen podcast! Join Alano Vasquez as he chats with the brilliant Tricia Howard, known online as @TriciaKicksSas . Tricia is a top cybersecurity name, named one of the top 35 female cybersecurity social media influencers by Onalitica. She’s also a published contributor to US Cybersecurity Magazine and a keynote speaker who has transformed the way audiences engage with technology. We discussed her unique journey from sales to cybersecurity marketing, her creative approach to content, and how she helps researchers tell their stories better. Don’t miss Tricia’s insights on balancing creativity with technical precision, the power of honesty in marketing, and the importance of empathy. Tune in to learn from Tricia’s incredible expertise and discover how to effectively blend creativity and cybersecurity in your marketing strategies. 🎧 Listen now and let us know your thoughts in the comments! Full Episode: https://lnkd.in/ezvraX4w #cybersecurity #cybersecuritymarketing #cybersecuritypodcast #sassmarketing

Join us at 2024 Cyberwhyze Video Icebreaker Experience in South Lake Tahoe. Are you looking to leverage video to create demand for your cybersecurity company but unsure where to start? We have an exciting opportunity for you! Join us from July 10-14 in beautiful South Lake Tahoe for the Video Icebreaker Experience. This event is designed to level up your marketing and demand gen strategy through the power of video content creation. Here's what you can expect: Comprehensive, Hands-On Training: Learn how to script, record, and produce high-quality video content. Our team will guide you every step of the way and even distribute your content on LinkedIn and other social media channels. Relaxing Accommodations: Stay in a stunning cabin with an indoor sauna, outdoor hot tub, and breathtaking lake views. Collaborative Environment: Work with peers, receive expert coaching, and create impactful content in a relaxed and supportive setting. Unique Blend of Work and Play: Enjoy a boat day on Lake Tahoe and an exclusive trip to the celebrity golf tournament. We're seeking 5 more spontaneous and eager individuals to join us. All-inclusive paid tickets are available, so don't miss out on this unique opportunity. To apply, simply comment “Video Icebreaker" below and share this post. Check out the Flyer in the comments for more details. Let's revolutionize your marketing together with expert-led video content. Can't wait to see you there! #videomarketing #cybersecurity #demandgen

Affirmation from a marketing leader at a cybersecurity giant nearing $1b in revenue. It’s one thing to chat with cybersecurity leaders over Zoom every week, but it’s a whole different experience getting to talk face to face about their challenges at RSA. I’m still hearing the same story over and over: Google Ads are FAILING, and smart stakeholders are reallocating budget to areas that perform. Last night, a conversation with a cybersecurity marketing VP shed light on the evolving landscape of cyber advertising. As he shared the challenges of traditional paid search, it became clear: LinkedIn is where quality leads thrive. While cost-per-click metrics dominate Google, LinkedIn offers a different paradigm—Cost-per-video completion for founder-led, SME-centric video content. The name of the game is optimizing for views and maximizing completions, backed by robust tracking and attribution capabilities. This gives you the ability to perfect messaging fit in real-time. We’ve had the data and the results to support our strategies for quite a while now, but it’s great to hear such overwhelmingly positive feedback from so many leaders at RSA. If you’re a cybersecurity stakeholder, you need a robust video repository spanning from strategic industry insights to technical deep dives. This isn’t just for startups; even industry giants are recognizing the power of personalized, human-driven content on LinkedIn. Watch the video below where I breakdown some of LinkedIn’s features that you can leverage today. #cybersecuritymarketing #cybersecurity #infosec #videomarketing

Comment "Free Video" if you're interested!