Cycle

With the influencer marketing landscape continuing to evolve, Bea Iturregui, VP, Partnerships, Cycle, spoke with Digiday on how it has impacted the agreements made between creators and brands.   Bea said, “The deals we’re doing today look very different from the ones we were crafting a few years ago, and these types of deals demand more from both parties.” Read more here: https://lnkd.in/dS7a6Nxx

With Creators and social media playing a bigger role in the Olympics than ever before, Olympians are showcasing their talents beyond the sports arena by stepping into the role of entertainers and content creators. Thankfully, the #OlympicVillage is made for content creation - from the cardboard beds and the floating village, to swag hauls and fresh baguettes - it’s no surprise why the Olympic Village (or villa) is captivating audiences around the world and taking over our FYP. We can expect to see a lot more content roll out as the games progress. Break out stars will emerge and brands will be on the lookout for partners post-games. This year's Olympics is sure to produce some content gold. #Olympics #Paris2024

In an era where #TikTok and #Instagram are at the forefront of viral trends and pop culture moments, #YouTube still stands tall as the preferred platform for #creators. Here's why 🔍

With the rise of virtual influencers and services selling fake followers and engagements, how do agencies managing navigating partnerships know what's real? Here’s how two of our customers are tackling this challenge: 🔍 "Using CreatorIQ as an initial assessment, the team can discover potential partners and find an active audience score, a feature that analyzes influencer metrics like follower counts and engagement rates and can flag potential fake followers." - Sarah Gerrish, Senior Director of Creator and Influencer at Movers+Shakers 🔍 "Our tool has a specific function that indicates if someone has below average engagement — which can be an indicator they purchased followers — but also tells us what percentage of their audience is actively engaging on a regular basis." - Bea Iturregui, VP of Creator and Brand Partnerships at Cycle Read more about how top agencies are outsmarting bots and ensuring authentic engagement from Digiday and Antoinette S.: https://ow.ly/wuGb50Sk1oY #InfluencerMarketing #CreatorMarketing

Bea Iturregui, VP, Partnerships, Cycle, spoke to Digiday about using a combination of quantitative and qualitative analysis to assess the legitimacy of influencers, with the rise of fraudulent content creators buying followers and AI content spreading in the social space.    Iturregui stated, “For example, our tool has a specific function that indicates if someone has below average engagement — which can be an indicator they purchased followers — but also tells us what percentage of their audience is actively engaging on a regular basis.” Read more here: https://lnkd.in/en4ssdMQ

🌟 Exploring the power of creator brand trips. From authentic content creation to building lasting relationships, discover how these collaborative adventures can amplify your brand's reach and engagement. #InfluencerMarketing #BrandPartnerships #ContentCreation

How are creators and marketers adjusting to an uncertain future on TikTok? #CreatorMarketing #InfluencerMarketing #TikTok

Instagram has rolled out a major algorithm update to boost visibility for micro creators and curb content aggregators. Explore how brands can adjust their creator strategy to maximize impact. #CreatorMarketing #InfluencerMarketing

Discover strategies for fostering collaborative creator partnerships that inspire creativity and impact💡 #CreatorMarketing #InfluencerMarketing

Pinterest is underutilized in the creator marketing space. It's a positive environment with a growing Gen-Z audience, highly visual content, and turnkey ecommerce opportunities.