The Secret to High Growth: Co-Create A Customer-Obsessed Strategy: In the competitive B2B landscape, above-average growth is a common ambition, yet many businesses fail to achieve this objective. According to Forrester’s State Of Customer Obsession Survey, 2024, 83% of B2B decision-makers set meeting commercial growth targets as a top priority. However, only 24% are outpacing their industry’s average growth. The underlying issue? A misalignment […] http://dlvr.it/TF0ssk
D-LAUNCH, LLC
Business Consulting and Services
Mesa, Arizona 84 followers
Virtual Marketing & Business Development For Technical & Product Led Founders Building Disruptive Innovation Companies.
About us
If you are launching a technology product or platform but worry that your go-to-market plan is not ready or feel that your marketing efforts are not working, we should talk. See our work here: https://growthstage.marketing As marketing leaders and business builders, we create highly effective go-to-market strategies and sales motions for startup founders and CEOs of disruptive innovation technology companies. We are entrepreneurial-driven value creators and B2B market makers with years of success at the startup and growth stages of product and technology companies backed by prominent VC firms. We always work cross-functionally and have verifiable success in building, leading, and mentoring marketing, sales, and business development teams that have generated more than $500mm in revenue and shareholder value. We believe that building a category is marketing's job #1, and it is the cornerstone of our approach to growing new markets and segments. Our marketing expertise includes building and mentoring high-performance teams that execute on-demand generation, content-product-brand marketing, PR, digital, and events tactics. We have extensive working experience with business models such as recurring and perpetual software licensing, SaaS, subscription, and physical product/hardware distribution. Functioning as player coaches, we motivate by demonstrating professional competency and empathy, combined with a strong video streaming ecosystem and technology understanding. Practical marketing experience includes demand generation, ABM, SEO, email marketing, paid ads, events, PR, and product marketing. Our video domain expertise and ecosystem knowledge include the full video encoding and OTT streaming stack - video codecs, transcoding, ad tech, distribution, WebRTC, live, and VOD streaming.
- Website
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https://growthstage.marketing
External link for D-LAUNCH, LLC
- Industry
- Business Consulting and Services
- Company size
- 2-10 employees
- Headquarters
- Mesa, Arizona
- Type
- Privately Held
- Founded
- 2000
- Specialties
- Marketing, Startup Growth, B2B Marketing, Marketing Strategy, Category Design, Startup Marketing, Startup Marketing Consultant, Marketing Consultant, Business Development, Sales Leadership, B2B Sales, Startups, Business Consultant, CMO, Technology Marketing, Chief Marketing Officer, Startup Leadership, Branding, Demand Generation, and Content Marketing
Locations
Employees at D-LAUNCH, LLC
Updates
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The State Of AI Agents: Lots Of Potential… And Confusion: AI agents are getting a lot of buzz. They featured in Forrester’s Top 10 Emerging Technologies for 2024, bagged the keynote spot at Salesforce’s conference, and have allegedly triggered an arms race between OpenAI and big tech companies. What, exactly, are AI agents? Forrester defines AI agents as: General AI systems trained to act invisibly […] http://dlvr.it/TF05sJ
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“Nothing’s Gonna Touch You In These Golden Years?” Only Half Of Americans Know How To Save For Retirement: David Bowie’s classic song "Golden Years" tells us to “look at that sky, life's begun.” But retirement’s “golden years” are looking less golden for Americans. Forrester data indicates that many Americans are willing to work past the age of retirement, or even work a part-time job in retirement to supplement their income. http://dlvr.it/TDyh6y
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AI at the Intersection of Bio | Vijay Pande, Surya Ganguli & Bowen Liu http://dlvr.it/TDy4J5
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Latest Podcasts: Leading Teams to Success: Last month, the Revenue Builders Podcast shared stories from the sales world and beyond of leaders who built, coached and motivated elite teams. From Bowling Green University football coach Brian White to accomplished Human Resources expert Hollie Castro, these leaders have some wisdom to impart on building great relationships and coaching greatness out of the individual. We even get a special one-on-one episode from our hosts on the topic of sales kickoffs, how important they are to teambuilding and alignment, and how to get the most value out of them as a leader. Dig in to the below episodes to stay up-to-date with the latest in sales trends and strategies from some of the brightest minds in the industry. We publish two episodes per week, sharing lessons for sales leaders at all stages of their careers. Make sure to subscribe to the Revenue Builders podcast on your favorite podcast player, so you never miss an episode. http://dlvr.it/TDxy60
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Visa Risk and Identity Solutions Acquires Fraud Management Vendor Featurespace: Last week, Visa announced the acquisition of Featurespace, a UK based enterprise fraud management and AML vendor. Forrester estimates the acquisition price to be between $350-450M. Founded in 2008, Featurespace employs 400+ people. The move comes as a bit of surprise, since Visa’s Cybersource solution already addresses eCommerce and Retail Fraud Management / Digital Fraud […] http://dlvr.it/TDwYCd
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What To Do With The New Customer Experience Management Standards: I have several friends who are public school teachers. As with many teachers, they love the core mission of education but get frustrated by the administrative aspects of their jobs. Two of the most cumbersome are frequent changes in curriculum and state teaching standards. CX leaders face a similar challenge. In recognition of CX Day […] http://dlvr.it/TDw1bw
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Unleashing the First Forrester Wave For Vector Databases: Forrester has just released its inaugural Vector Database Wave, marking a significant milestone in this rapidly evolving category. The vector database market is buzzing and nearly all other database vendors are racing to offer vector support. While native vector databases have had a head start over the past few years, traditional database vendors are now […] http://dlvr.it/TDtZD5
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The Quest for Community-Trained AI Models http://dlvr.it/TDt956
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Gone Are The Days Of Networking Infrastructure Choice: Choice Is A Mirage Well, sort of. Customers still want choice, and networking vendors claim to offer it. But this isn’t my first rodeo. When I see “choice” claims from vendors, I see it as just marketing’s way of saying that it’s a messy product portfolio. I’m not innocent. When I worked at Cisco and […] http://dlvr.it/TDt8lz
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