Are AI-powered search tools all they're cracked up to be? Our Associate Media Director Phil Lewicki shares his thoughts below.
The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, some marketers and advertisers remain uncertain about AI tools in search, citing too many unknowns. That said, some are unwilling to be first movers until these tools are proven effective in terms of reach and return on ad spend. #google #ai In this piece by Kimeko McCoy, we speak to Dan Toplitt of KINESSO, Brandy Alexander of Tandemtide, Brandon Biancalani of Modifly, and Phil Lewicki of Dagger.