Darkroom

Six years in, still shipping the future of digital. See select highlights from 2023.

Darkroom x Valuable Studios Oren John's Valuable Studios launched earlier this year. The brand designs one-of-a-kind apparel and accessories. We are grateful to have supported the launch and ongoing content creation through our DarkArts services. Flip through the carousel to see some of the output from this partnership.

I'm thrilled to announce that Darkroom is launching two new services: ✌️ 1. "DarkArts" — Dedicated Creative (Design + Video Editing) Since launching in Q3, we've been able to service global brands like Burton and Amazon, and startups like Valuable Studios and TALA with any design, motion, or video deliverable they need (ie paid ads, email designs, presentation decks, and more). DM me if you're interested in how it works! 2. Organic Social as a Service Organic Social has not been a service we've offered historically. We felt it was a function better served in-house with brands. But after much observation across dozens of brands, we feel we have a unique structure that brings value. We’ve always felt held back without the ability to directly impact organic reach and following for our clients—when CAC is such a pivotal leverage point in eCom. We’re officially opening up our waitlist for this service starting this month—already in high demand. ...AND I have to give a special shoutout to our recruitment team - who has been firing on all cylinders to keep up with service demand. In Q3, we had over 8,000 applicants, took 234 interviews, and made 18 hires. 🫣

Darkroom x Tini Lux Tini Lux creates highly effective, irritation-free jewelry for people with sensitive skin. Darkroom’s partnership focused on multi-year growth engagement including a comprehensive restructuring of their paid social, website optimization keyed on conversions, influential performance marketing creative and marketplace management.

Darkroom x Dedcool DedCool is a contemporary fragrance brand emphasizing genderless, vegan, and non-toxic products. Our partnership resulted in their recent launch on Amazon. More details to follow.

Such a great collaboration with Oren John

DarkArts by Darkroom We’re excited to launch creative retainers for growth marketing teams. Our evolution as an agency saw us start as a boutique design partner to working with many high-scale growth programs. Creative taste has always been our differentiator. Our creative team today is the largest at Darkroom. It’s the lifeblood of the agency and enriches all of the products and services we offer. Today, you can work with Darkroom on creative-only engagements. Explore our DarkArts services via the link below in the comments.

September recap at Darkroom: Last month was heads-down in New York. Our major milestone was launching DarkArts -- creative retainers for growth marketing teams, more on that later this week. Here's the full last month's breakdown: → Hosted our NYFW event with FERMÀT and Amazon. Met Steve Hult Connor Ling and Nadim El-Asmar. Recap vid attached. → Launched DedCool on Amazon. Shouts to Matt Lewis and Carina Chaz for the collaborative partnership. → Expanded our creative team by 4 hires. Brough on new Associate Directors in Angelina De Lucas. It is really clear that we have built the strongest creative teams in the growth marketing space, grounded by best-in-class design. → Our recruiting team accepted over 8,000 applicants last quarter, hiring only 18 new Darkroomers. I am amazed at the breadth and speed of our hiring process. Big props to Violet Selznick and Lucas Caloi Stinchi here. → Honing in on new office space in New York City to be the Darkroom flagship. We will still be remote-first, but looking for more in-person opportunities with our growing community on the East Coast. → Closed about 10 new partnerships across marketplaces, media, creative, and retention with top consumer brands. Excited to see the work that comes out of those partnerships. Q4 will be big for us with a number of service and client announcements. Will continue to update. If you want to keep up with how we’re building out the Darkroom ecosystem, follow along here.

A Quick Note on How We Hire at Darkroom We’re excited about the growing interest in joining Darkroom, so we wanted to clear up a few things to make sure you know exactly how our hiring process works: All official Darkroom job postings can be found ONLY on our company’s LinkedIn page and our official website. These are the best places to check if you’re eager to work with us. While we do headhunt top talent from time to time, we always start with a phone call from a verified member of our hiring team. You’ll NEVER get unsolicited assignments or be asked to click on external links like GitHub profiles directly in LinkedIn messages. If you’re ever unsure about a message claiming to be from Darkroom, feel free to reach out directly to our hiring team Lucas Caloi Stinchi & Violet Selznick We’re happy to help confirm anything for you, as we want to make sure our candidates are safe and informed! Thank you very much for being part of the Darkroom community.

Here’s the story behind Sauz, one of the hottest brands in CPG. We met the Sauz founders (Troy Bonde / Winston Alfieri) when they were undergrads at USC with the idea to launch a fun tomato sauce brand that shook up the space. The premise was simple: the tomato sauce aisle was boring from a design perspective... All heritage Italian brands with the same packaging. So they decided to introduce a new brand with bold designs and flavor innovation. We designed for retail, understanding that retail would be the primary battleground for winning consumers. There’s a reason this sauce is the number 1 and 2 best-selling sauce in Erewhon. Product and Packaging, together. My co-founder Jackson Corey led and executed some of the most masterful design in CPG. He deserves a lot of credit for the identity work. Coefficient Capital just led their series seed. Modern Retail just published a full feature. This is a brand to watch.