Darwin Agency: Web Maintenance to Custom Projects

We've all heard "You gotta keep an eye on vendors, or they'll make you pay twice, add extra hours, and sell you things you don't need." 😒 But if you're only focusing on the vendor's numbers, you're missing out on what truly makes a partnership work in the long run. 💡 Save the infographic below and show it to your senior. 📊 Don’t let the numbers cloud your vision of what a true partnership can achieve! Here’s what one of our clients said: “We actually first tried to solve by hiring a full-time marketing engineer, but after that, we realized huge amounts of projects and then it kind of wanes for a while. That kind of fluctuation flexibility is really hard for a full-time employee, but it's perfect for Darwin. Choosing Darwin was one of the best decisions we've ever made.” So, before you make your next move, think twice or chat with Darwin — we might have just the idea you need. 😉 Special credit to Pierre Herubel, a fond of content ideas and marketing knowledge! Learn from the best.

Is your E-commerce WordPress site underperforming? Let’s fix that.👇 Slow sites = lost sales; cut load times for better SEO. Design matters; a clean, intuitive layout boosts user engagement. Use Geo-IP tracking to deliver location-based content that resonates. Streamline forms to cut bounce rates and improve conversion rates. How do we know? Ask our Head of IT Consulting Natallia Kislaya for more! We'll help you boost your WordPress website. #WordPress #optimization #ecommerce

Aren't you guys at Semrush scared of the IDEA-storming syncs?! There's another one coming tomorrow! 🤪 What are YOU struggling with? Let's clear this one up! #digitalmarketing #marketing

There are a few things "we need to talk about first, darling!" One of them is: will this engagement of HubSpot lead to the altar? Marketer Tips and Semrush have set the tone, and the bells are RINGing loud. Engagement means nothing without further integration — that is, "martech marriage". So, you think they’ll tie the knot or not? Credit: @Go-to-Millions #martech #marketing

Forget picking up bottles on your shore — focus on the data while we keep you far from the point where asking for help becomes your last resort. Read more right here 👇 Are you sure you're paying attention to THESE PRIVACY POLICY TRAPS? 👀 🤨 Not being clear about how user data is collected, used, shared, or stored. 🤨 Forgetting to update the privacy policy when laws or practices change. 🤨 Skipping out on mentioning third-party services that handle user data (like analytics or payment processors). 🤨 Leaving out cookie policies or not telling users about tracking tech. 🤨 Not telling users how long you plan to keep their data. 🤨 Overloading people with complicated legal jargon that’s hard to understand. 🤨 Overlooking key regulations like GDPR, CCPA, or other local laws. ... and plenty more! ‼️ Drop a comment if you want the full list of both pitfalls and how to avoid them.📜 What do you think? Credits: @kaydenhines #datasecurity #privacypolicy

What can we say? We can only act and take this matter under our wing. Actions speak louder than words.

Alright, let’s cut the fluff and get to the point: The CMO Dashboard is a strategic, data-driven treasure chest. Period. 🎯 Why? Click “More…” One view, all your data — website, email, social, everything. No more report-hopping or drowning in spreadsheets. Just pure, actionable clarity. When CMOs are getting axed left and right (like trees in the wood 🪓), they need an edge, and this dashboard brings exactly that: ✅ All-in-one visibility. No more juggling between tools and reports. ⚡ Well-informed decisions. Real-time insights on Conversion Rates, CAC, ROMI, and more. 🔍 Confidence over guesswork. Deep dives into metrics CMOs report on. 🤝 Aligned marketing operations. When everyone is on the same page, you execute better. Pardon us, data-driven marketing isn’t “the future” — it’s the here and now. The CMO Dashboard is how you cut the noise, focus on impact, and drive growth. 📈 Need help setting this up or want to talk? Let’s make it happen.

Still relying on THIRD-party cookies for your marketing? We did too—until slow progress and falling metrics showed us we needed a change. That’s when we discovered the power of FIRST-party data with GA4. Here are 5 steps that transformed our strategy: 1️⃣ CUSTOM EVENTS: MAKE EVERY CLICK COUNT Go beyond the basics! Set up custom events for key actions like CTA clicks, scroll depth, and form submissions. Obviously, the better you understand what makes users click, the more they CLICK! 2️⃣ CUSTOM DIMENSIONS AND METRICS: GET THE DATA YOU NEED Create custom dimensions and metrics that align with your goals — we can proudly report a 33% revenue boost. 3️⃣ USER ID TRACKING: CONNECT THE JOURNEY Link user activities across devices with User ID tracking in GA4. More than 70% of people want companies to understand their needs, so connect the dots for better experiences. 4️⃣ ENHANCED CONVERSIONS: CAPTURE MORE, SECURELY Use enhanced conversions to capture hashed first-party data like emails and phone numbers. After the change, there was a 17% increase in conversion rates without relying on third-party cookies! 5️⃣ CRM + GA4: THE ULTIMATE COMBO Integrate GA4 with your CRM to leverage customer data — we had a boost in retention by 25%. Keep customers engaged and coming back. Try these steps and see yourself that the cookie days are nearly over — enjoy what’s under your control to stress less and drive more with first-party data!

Each company has its signature (or at least is searching for it!). Here's ours—The Darwin DNA: 🔄 Always Evolving Embracing change and constantly moving forward. 👥 In It Together Supporting each other every step of the way. 🏁 Pushing for Results Striving for more than just okay—aiming for results that matter. 🛠 Shaping the Future Leading with the best tools and a forward-thinking mindset. 🎯 Client-First Focus Clients always come first, with solutions designed for their success. 💡 Thinking Beyond the Norm Exploring new ideas and better ways of doing things. 🔥 Powered by Purpose Driven by making a real impact, not just getting things done.

Upset you didn’t ‘unwind and recharge’ this summer? Maybe next summer can fix what this one couldn't... (Find a tip below) Need a break? Darwin Team's got your back: We're handling the marketing stress while you let the beach handle the rest.