Dataman Group Direct

From a marketing perspective, four things are driving pre-need sales right now: 1️⃣ Uncertainty – Consumers are planning for life’s unpredictable moments, and pre-need fits the bill alongside life insurance and wills. 2️⃣ Mortality – The pandemic and aging bring mortality into sharper focus. When friends pass away, it becomes more real—and scary. 3️⃣ Financial Ability – Consumers need extra cash or home equity to comfortably prepay their final expenses. 4️⃣ Reachability – No matter how great the offer, you need to reach the right people! Marketing lists can help target the ideal age, income, and life stage for pre-need. #PreNeedInsurance #SalesStrategy #MarketingTips #FinancialPlanning #ReachYourAudience #InsuranceMarketing

Millennials love direct mail! 📬 In fact, nearly 90% of Millennials enjoy receiving and reading it, according to the USPS. Even better, 57% of those Millennials act on the offers they receive. If you’re looking for a way to engage this influential generation, direct mail is still a powerful tool. 💥 #MillennialMarketing #DirectMailWorks #USPS

Connect with Your Target Audience Discover the power of telemarketing campaigns and how our specialized lists can help you reach your target audience effectively. Success all starts with a clean, scrubbed list. Contact us for a consultation today! 📞✨

Did you know that 70% of small businesses with 1-9 employees say that attracting new customers is a real challenge? 🤔 In today’s competitive landscape, small businesses face tough odds when it comes to standing out. Investing in effective marketing strategies—like targeted direct mail or digital advertising—could be the key to breaking through and building a loyal customer base. 🚀 #SmallBizStruggles #MarketingMatters Source: Marketing Charts

Marketing Tip Monday 🎯 Golden Homeowners are big fans of direct mail! 🏡 A USPS study found that 82% of older adults prefer direct mail over digital communication for product info. While email campaigns can also work, they need to be personalized and use fonts that are easy to read. 👀 Don’t lose your audience with tiny text—make your message accessible! 📬 #MarketingTipMonday #DirectMailWorks #GoldenHomeowners #USPS #EmailMarketing

Boost Email Marketing ROI 📧 Amplify your outreach and boost your email marketing ROI with verified email lists from Dataman Group Direct. Request a quote today to enhance deliverability and engagement! 💥✉️

📬 Marketing Tip Monday 📬 Leverage the Right Marketing Lists for Mortgage and Refinance Direct Mail Direct mail 📬💡resonates strongly with Millennials and Boomers, the two largest market segments. The fact that direct mail comes only once a day makes it special (compared to the on-going bombardment of e-mail). C'mon, fess up - I know you look forward to going to your mailbox to see what's come in just like I do. 📊🌟According to Marketing Charts, 90% of Millennials think direct mail advertising is reliable and 75% of Millennials say that direct mail provides a sense of exclusiveness. When we talk about marketing of mortgages and financial options, direct mail is the only marketing medium that offers privacy and security as opposed to emails where personal data can be at risk. 📨📩 #marketing mortgages #direct mail marketing #reliable mail

OK – so right now Homeowners face a choice – buy or wait, refinance or wait, cash-out or wait. In terms of refinance and cash outs – the truth is that American Homeowners are sitting on a gold mine. Experts say there is 19.5 trillion in home value. That’s why lenders, scrambling to offset a significant drop in purchase and refinance originations last year, have turned their sights to cash outs, home equity loans, renovation loans and reverse mortgages. With rates just above 6%, some 4.2 million borrowers could lower their rates by at least .075% in refinancing, which is the best deal since early 2022. Figure that someone with good credit and significant home equity could save around $299/month. (WSJ)

According to The New York Times, a new homeowner will pay around 4.6% of their home’s purchase price in major repairs each year. Home warranties can significantly reduce repair costs, with homeowners spending an average of $2,500 to $6,000 yearly on repairs without one. The average annual cost of a home warranty is between $300 and $600, and plans can be customized with add-ons for items like pools and roofs. Homes with a home warranty sell 11 days faster on average, but only 4% of American homeowners currently have one, likely due to limited awareness. New Homeowners are a top market for Home Warrantees.

📬 Marketing Tip Monday 📬 Direct mail inspires action, especially with smart promotions and solid CTAs! 💥 Did you know that 60% of recipients have taken action after receiving direct mail? 📈 And a whopping 78% are likely to open or read a piece with an offer or promotion. 📮 Take your direct mail strategy to the next level by crafting irresistible offers and clear, compelling calls-to-action. The right message can make all the difference! 📨✨ (Statistic from Lob 2024 State of Direct Mail Consumer Insights) #MarketingTipMonday #DirectMail #DirectMarketing #CTA #Promotions #CustomerEngagement #MarketingStrategy #LobReport #DataDrivenMarketing