Datawords Group

We’re thrilled to announce that Datawords Group is an official sponsor of the AI Symposium 2024 in Hong Kong! This event brings together leaders, researchers, and AI enthusiasts to explore how artificial intelligence is transforming the way global brands connect and engage. On November 11, join our team for a transformative day dedicated to exploring the future of artificial intelligence. With expert speakers, insightful discussions, and an engaged community, this event is a unique opportunity to dive into the challenges and possibilities AI brings across industries. #AISymposium #CulturalRelevance #InternationalGrowth #AIForBusiness Christophe Jourdain, French Chamber in Hong Kong

The business landscape in Asia demands agility, which is why our Group CRO, Jerome Houdry, spent the last few weeks immersed in key markets across the region. The insights and momentum gained underscore our confidence in the path forward, with a particular focus on AI-driven, locally-tailored solutions that meet the unique demands of each market. His visit also provided an invaluable opportunity to connect with our multicultural teams in Shanghai, Hong Kong, and Tokyo. Their deep cultural adaptability and commitment to our brand values has enabled Datawords Group to deliver precisely localized, AI-enhanced solutions that drive impactful results for our clients, empowering them to engage meaningfully with diverse audiences across Asia. #Team #DigitalContent #MulticulturalIntelligence #EveryoneMatters Jie Gao Kazuma JIKUHARA Christophe Jourdain Florent Chapatte Taiwing Tian

Switching-Time, part of Datawords Group, played a pivotal role in bringing Harrods Hive back to Shanghai during Fashion Week 2024, where global luxury meets local culture. The event, themed “Experience,” explored how luxury evolves through cultural shifts and digital acceleration. From fusing modern trends with Chinese heritage to meeting Gen Z’s expectations, Harrods Hive shows that luxury thrives on cultural intelligence. As a platform dedicated to connecting industry leaders with emerging local talent, Harrods Hive fosters collaboration and growth among the next generation of game-changers. This aligns seamlessly with Datawords’ core belief that “Everyone matters.” Our commitment to empowering new voices and fostering cultural relevance makes it a natural fit for us to be part of such an initiative, helping global brands like Harrods resonate both locally and globally through meaningful connections. Congratulations to everyone who brought this remarkable event to life! #HarrodsHive #CreativeAgency #FashionWeek #Event #EveryoneMatters Florent Chapatte Taiwing Tian

On October 26, the next Opera Dinners event will showcase multicultural young talent as they celebrate the iconic Phantom of the Opera in Paris. At Datawords Group, we believe everyone matters; that’s why we are proud to be the official partner of this event, which gives new artists from around the world the opportunity to receive financial support and connect with an audience eager to help and support them. Since 2014, The Opera Dinners have captivated cities including New York, Berlin, and Paris, offering emerging artists a unique platform to showcase their talent and gain international visibility. Thank you Felix Elkmann for organizing these events! And let’s celebrate all the young artists who performed at the latest Opera Dinners event in Postdam: Rolando Guy (Tenor), Maria Kokareva (Soprano), Dionysios Avgerinos (Baritone), François Lambret (Pianist) and the David Hermlin Trio #EveryoneMatters #Culture #TalentSupport #Multicultural #CulturalIntelligence Amrei Kipper • Partner at Datawords

Localization vs. Translation: What's the Difference? 🌍 When expanding into new markets, global brands shouldn’t just translate their campaigns, they should localize them. Localization goes beyond translating words; it adapts content to fit local cultures, habits, and expectations. While often confused, localization and translation serve different purposes in global marketing strategies. Translation focuses on conveying meaning, while localization ensures the message resonates with the local audience. This subtle distinction can transform a message from simply being understood to truly engaging—and that engagement drives business growth. At Datawords Group, we specialize in cultural localization, helping international brands forge deeper connections with local audiences, ultimately driving more business across global markets. #Localization #Translation #GlobalMarketing #CulturalIntelligence #DigitalMarketing

Le Figaro just published an article on the importance of cultural relevance for international brands! Thank you to Diane Vanderschelden for this interview. Respecting and understanding cultural differences is essential. For international brands, this isn’t just a challenge, it’s a real business opportunity! The complexity of creating and deploying content at scale is growing. With more platforms, more markets, and increasing demands for personalization, the challenge for brands is staying locally relevant while maintaining efficiency. At Datawords Group, we bridge the gap between global brands and local markets, helping companies connect more deeply with people across the world by making content culturally relevant. That’s where AI comes in, but AI alone isn’t enough. It must be combined with human expertise to avoid cultural bias and ensure authenticity. Designing the right content creation process became the KEY ! Take one of our key clients, for example, we helped them reduce content creation costs by 30% and accelerate their time-to-market, all while ensuring their message resonated authentically across more than 160 markets. Watch the full interview (in French): https://lnkd.in/euWMXHtR #DigitalMarketing #CulturalIntelligence #AI #InternationalMarketing

You’ve prepped for a winter campaign, but content assets arrive in the heat of July. Sound familiar? Managing global content can often feel like that, misaligned and out of sync with your strategy. Timing is critical, and delays can lead to missed opportunities and lost relevance. At Datawords Group, we leverage cultural intelligence and cutting-edge AI-powered solutions to streamline global content deployment. Backed by over 1,200 multicultural experts across the globe, we ensure your content is not only culturally relevant but delivered exactly when and where you need it. We blend technologies and the expertise of our multicultural teams to help global brands stay on schedule, delivering efficient and culturally accurate content across all markets to drive international performance. #ContentCreation #DigitalMarketing #AI #CulturalIntelligence

Frédéric SIMON • Partner at Datawords, will take the stage at HUBFORUM on Tuesday, October 8th! “How can AI really accelerate large-scale content creation?” International brands recognize the need to adapt their content for each local market. However, rapid and large-scale adaptation is a complex challenge: 🔺 More platforms = more content 🔺 More markets to cover = more content 🔺 Greater demand for personalization = more content And all of this with a budget and limited resources! 📅 Date: Tuesday, October 8th 📍 Location: HUBFORUM 2024, Paris Come join us! #AI #ContentCreation #DigitalMarketing #HUBFORUM2024 #CulturalIntelligence Emmanuel Vivier HUB Institute (conferences, networking, training, insights)

On October 8th, Datawords Group will host the first AiSalon in Paris! Following the success of the AI Salon in Miami, this new event is an opportunity for the Paris community to contribute to a global discussion about the future of AI and innovation, together with visionaries, innovators, and pioneers in the field. Other major cities including Amsterdam, Tokyo, São Paulo, and New York are also part of this international network, where AI experts, startups, and partners exchange ideas and explore new advancements. 📅 Date: October 8th, 19:00–21:00 🏢 Location: Datawords HQ, 66 rue de Villiers, 92300 Levallois-Perret Datawords is proud to be the partner of AiSalon in 2 cities already! Every month, AI experts will share their insights, and startups will showcase their innovations through interactive demonstrations. Join our community and register now: https://lu.ma/zlkv1mqm Alexandre Crazover 柯胜愉, Eric Fuchs, Philippe AZOULAY, Mikael Goeta, Bertrand Laforgue, Charles Dadi, Jeffrey D. Abbott #AiSalon #AICommunity #ParisTech #AIinnovation #AiSalonParis

At Datawords Group, we’re always looking for innovative ways to enhance customer experiences for global brands. Our Whatsquare team recently worked with a luxury beauty brand to elevate their customer engagement strategy, and the results were game-changing. 🔍 The Problem The brand needed to increase the traffic generated from sending marketing messages. Our goal? Move away from traditional methods like SMS and EDM and harness the power of WhatsApp to create a seamless, instant connection between the brand and its customers—on a global scale. 🚀 The Solution Our team integrated cutting-edge technologies such as natural language processing, speech recognition, and generative AI to revolutionize how the brand engages with customers. 📈 Key Results: - 2x greater engagement compared to SMS - Enhanced conversion rates through personalized, real-time conversations - Stronger connections between customers and Beauty Advisors - Elevated customer support with instant, tailored responses Have you explored conversational commerce for your brand? We’d love to hear how it’s impacted your customer journey! #ConversationalCommerce #CustomerExperience #WhatsAppMarketing #Beauty #AI Katherine Pei