Datawrkz

Join us at #IGDC2024 in Hyderabad as Shravan P., our User Acquisition lead for the gaming industry, takes the stage to share why early-stage measurement is essential for mobile gaming success. From actionable strategies to the metrics that make a difference—get ready for valuable insights that can change the face of your business. Catch his session at Asia’s largest gaming conference, happening from Nov 13-15. India Game Developer Conference

Forget haunted houses; here’s what really spooks advertisers 👇 Digital campaigns that feel more trapped than tuned-in by fixed CPMs. 💀 💀 💀 To maximize ROAS, it’s all about making tactical tweaks that get results. Not sure if fixed or variable CPMs fit your goals? We’ve got you covered. Check out our latest blog to find out which CPM model will help you achieve better outcomes: https://lnkd.in/g4tzb6jH #digitalads #cpm #returnonadspend #programmaticads #halloweencampaign

It’s midweek and time for fresh AdTech insights! Discover the tools and trends that are shaping the future of digital advertising. Follow Datawrkz for the latest insights and updates. 1) Google introduces ad inventory curation & programmatic tools for agencies.  (Source: Search Engine Land) https://lnkd.in/gAaWGGnV 2) YouTube expands AI-generated video summaries & launches new tools.  (Source: Search Engine Journal) https://lnkd.in/eUh7nJ_A 3) Meta’s rolling out flexible media for variable ad displays. (Source: Social Media Today) https://lnkd.in/gKVS__CS 4) Google ads eases personalization rules for social casino games. (Source: Search Engine Land) https://lnkd.in/gpy7uwqk 5) ChatGPT to integrate web search within its interface. (Source: AdExchanger) https://lnkd.in/gCgC2jyN Click here to visit our website- bit.ly/4befWXA #adtech #digitaladvertising #marketingandadvertising #digitalmarketing #datawrkz

We’re still buzzing from Digital Summit Raleigh! Team Datawrkz had the amazing opportunity to connect with so many of you in the beautiful city of Raleigh & talk about the immense potential of digital advertising done right. Jose A. Gonzalez also conducted an amazing session on how Amazon DSP can play an important role in improving digital campaign outcomes. Always a pleasure working with Digital Summit Series. Can’t wait to be back with more! #digitaladvertising #digitalads #digitalsummit #raleigh #dsraleigh #digitalcampaign #datawrkz

London, we’re thrilled to be on the ground at the 50th Edition of The Business Show! And after the exciting announcement of our majority acquisition of Space & Time last week, we’re stoked to have them join our VP of Marketing Balachander (Bala) Lakshminarayan at the event. Swing by to discuss elevating your digital campaigns—from leveraging premium ad inventory and targeting niche audiences to refining your optimization strategies for max results. 📈 If your campaigns aren’t quite hitting the mark, let’s talk about setting new standards for ROAS and bringing your digital strategy to life! Come and say hi 👋 to us at booth B1604. #london #digitaladvertising #advertisingevent #programmaticevent

It's close to reviews, And something scary's lurking in the chart. And on your laptop You see metrics that almost stop your heart. 'Cause this is digital, digital ads  And no one's gonna save you from the click-throughs that you got. You know it's digital, digital ads You're fighting for those leads with those budgets that got shot. #Thriller #WrongCareer #Shouldabeenalyricist #Funny #Halloween #DigitalAds

Wishing you & your loved ones a very Happy Diwali 🪔 To all our friends in India and around the world celebrating this occasion, may you thrive in the joy of being in the presence of friends & family and cherish this bright day with love and laughter 🌻 #diwali2024 #festivaloflights #prosperity #diwalifun

It’s midweek, and we’re bringing you the latest in AdTech! Discover how innovative tools and features are changing the digital advertising scene. Follow Datawrkz for the latest insights and updates. 1) Google ad spend climbs 11% in Q3 despite AI shifts. (Source: Search Engine Land) https://lnkd.in/gBanfwwx 2) YouTube analytics adds real-time format filtering. (Source: Search Engine Journal) https://lnkd.in/ghPc3JRF 3) LinkedIn unveils new research on CTV campaign impact. (Source: Social Media Today) https://lnkd.in/dCBDZRm8 4) Google expands AI-powered search summaries to 100+ countries.  (Source: Search Engine Journal) https://lnkd.in/gxbkmx_A 5) Reddit reports strong Q3 growth with 68% revenue surge. (Source: AdExchanger) https://lnkd.in/gc_ycXhD Click here to visit our website- bit.ly/4befWXA #adtech #digitaladvertising #marketingandadvertising #digitalmarketing #datawrkz

Datawrkz is delighted to announce that we have acquired a majority stake in Space & Time, a UK-based growth marketing agency. This collaboration is a key move in advancing our growth across the UK and Europe and further deepening our presence in North America, as we continue to scale in the global digital advertising space. Space & Time's expertise in growth marketing, media, and technology pair perfectly with our strengths in programmatic advertising technology and optimization. We’re beyond excited at this new phase in our story. Space & Time Senthil Govindan Chris Jones Nazara Technologies Limited

Is your programmatic campaign quest feeling more Mordor than Shire? Fear not, adventurers! We've crafted a roadmap to help you conquer the perilous path of programmatic advertising. Read more in this blog: https://lnkd.in/gf7WsyeP #programmaticads #digitalcampaigns #adcreatives #mediaplanning #analysis #metrics