Jenna Fizel designed a simple interface—GPT Prototyper—to help IDEOers better understand how LLMs, like ChatGPT, work behind the scenes, building their intuition about what the current spate of AI tools are good at—and what they’re not.
Since its debut last June, the Prototyper has also helped us explore more future-facing ideas. Teams no longer have to wonder if an interaction is possible–they simply build it and give it a try.
Tools like this are bringing intentionality and speed to our explorations, helping our clients push farther and faster into new possibilities for growth. The tool is also making it possible for us to explore client work without sharing confidential information with unvetted tools—something both we and our clients care deeply about.
More on the internal #AI tool ⬇️