Decisive Moments

I’ve always loved a good buyer’s journey—it’s like giving myself permission to hyperfixate on something new and pretend it’s "research." 😅 This time, it’s all about home security, with way too many parallels to IT purchases.

After a few months of operation, it’s evident that the greatest need is for copywriting expertise focused on IT solutions, including products and services. In this short blog, I share my perspective on the value of copywriting and the importance of thorough research to achieve impactful and valuable results. https://lnkd.in/eM3C7S_H

As part of Go-To-Market, enablement of routes to market is a vital step; getting the role of the Partner clear and aligning the enablment will help both vendor and Partner be successful. This short blog explores this idea.

With AI being such fascinating topic, I decided to see if I could build something of my own as a way of learning. Getting your head around the language is the first step, so this article and my comments will help. In the end it is about the value AI can bring, how it can make things better, quicker and in the end cheaper. If you look at the recent noise around Adobe's new licensing agreement, users are seeing the other edge of the sword. For a while they (and I as a user myself) benefited for the generative capabilities within Photoshop, now Adobe want (need) access all our cloud data to make this software better and to build products.

In my role I do spend time going through reports to better understand what is top of mind with CIOs. The reports do vary depending on the analyst, but there are some consistent themes. Not all align to every product or every solution, but do provide insight into what keeps some people up at night. https://lnkd.in/esqgE7c5 #ai #valueproposition #innovation #adapt #decisivemoments #channel

All babies are of course beautiful, but this short blog discusses that not all our work babies are, as cognitive bias can negatively impact our objectivity, and what we can do about it. https://lnkd.in/eS9au3i4

🚀 Introducing Decisive Moments! 🚀 Did you know that despite having great products, the majority fail in the market? Why? Because creating a successful product isn't just about its features—it's about crafting a compelling value proposition and a structured go-to-market plan that resonates with every stakeholder in the sales cycle. Providing differentiation that matters. Having worked in the IT industry for 30 years, I understand the importance of clear, concise, and value-driven propositions. I want to help organisation build robust go-to-market strategies that deliver tangible value to customers, partners, and their internal teams. Focusing effort in the right places, with the right customers, where value can be achieved, reduces the time to value for customers by shortening the sales cycle and simplifying the buying decision. Customer Value Propositions Matter: Our mission is to help you build value propositions that stand out in the market. We believe in creating propositions that are clear, concise, and with distinct value and differentiation compared to alternatives. Partnerships That Drive Success: Routes to market, such as distribution and resellers, play a crucial role. We work with you to craft joint propositions and enablement plans that align with your partners' goals, ensuring mutual success. Empowering Internal Teams: Your sales and technical teams are your first customers. We provide them with the confidence and frameworks they need to position your offerings, driving customer success, engagement and loyalty. Our Services Include: - Crafting Customer and Partner value propositions. - Creating joint value propositions between partners and vendors. - Enablement plans for internal and external, sales and technical teams - KPI frameworks to measure and optimize performance Let's create decisive moments together! Reach out today to schedule a conversation. www.decisive-moments.co.uk #DecisiveMoments #GoToMarketStrategy #ValuePropositions #PartnerPropositions #ChangeControl #Reseller #DeliveringValue #BusinessSuccess #LaunchDay #Enablement #EffectiveEnablement #PartnerPropositions #Changecontrol #DeliveringValue