deeproots partners

A.I. is trying to replicate human behavior. At first glance, it might seem like A.I. can do everything humans can do, especially when it comes to SEO. But here’s the problem: A.I. isn’t human, and it never will be. A.I. can regurgitate facts, synthesize data, and write a product description, but it can’t tell you what something feels like, what it’s really like to use a product, or how a particular strain affects someone. It doesn’t have the firsthand knowledge or lived experience that resonates with consumers—especially when it comes to niche markets like cannabis. That’s why Google added Experience to its E.E.A.T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines. Dispensaries with content that shows real, lived experiences have a higher chance of ranking. Check out this carousel to see how (and why) Google relies more on human-generated content as user queries get more specific.

“Culture eats strategy for breakfast” - Peter Drucker Hear me out. Quick throwback to the Lakers’ 2003-04 season. They had everything you could ask for on paper: Kobe Bryant, Shaquille O'Neal, Karl Malone, and Gary Payton—all future Hall of Famers. Everyone expected them to dominate the league. But instead of running away with the championship, they imploded. The talent was there, but the culture was broken. Kobe and Shaq were at each other’s throats. No one was on the same page. A team of superstars fell apart because they lacked trust, communication, and unity. Meanwhile, the Detroit Pistons, who had no individual stars on the level of Kobe or Shaq, played like a well-oiled machine. Their culture carried them to a championship. My agency has grown considerably over the past couple of years. We’ve added some real rockstars to our team—people who are at the top of their game in SEO, content, and strategy. But we know talent isn’t enough. What’s driven our success is the culture we’ve built. Everyone is on the same page. Communication flows freely. Values are shared and respected. Individual areas of genius are complementary. Ego is not our amigo. Learning and growth are prioritized.  At the end of the day, talent may win a few games—but culture wins championships. That’s what we’re building here: a championship culture on a mission to help your dispensary sell more weed.

Before you spend a dime on marketing, make sure your weedgame is tight. SEO is not black magic. SEO is not a silver bullet. You can spend all the money in the world on marketing but it won’t help if your brand experience sucks.

Getting client referrals is hard when you’re so good at SEO that your clients don’t want their competition to know who you are. That’s why we created the deeproots partners witness protection program. Now our partners can tell the world about what we do without their competition ever knowing who they are. If you’d like SEO so good you want to keep it a secret, HMU. I promise I won’t tell anyone you called.

Inbound to NYC for Revelry and Mixtape. Super stoked! It’s a homecoming for me. I went to Law School in NYC. Can’t wait to touch that ground, breathe that air, feel that energy, and hear all the stories about the state of the game from the people that live and breathe it in NYC. Cali and NYC dispos and deliveries have so many of the same problems. I feel your pain. If you’re an NYC dispo or delivery that wants to sell more weed in this challenging market, let’s chop it up. I’ve got a fat sack of top shelf solutions from my 20 years making it do what it do in Cali Cannabis.

To maximize ROI on your Google ad campaigns, your campaigns need to meet the user where they are. Not all customers are the same. Your ads can’t be either. There are loyal customers already searching for your brand. There are users with no brand loyalty just searching for cannabis. There are users loyal to direct competitors searching for them.  We tailor our Google ad campaigns to match user intent with Brand, Prospecting, and Competitive ads that target the right audience at the right time.

There’s only 1 rule for how to spend your dispensary marketing budget that you should never break. Invest your budget in your brand.

We have a long list of partners that burned $30K or more on shady agencies with lowball quotes that did not deliver results. That’s why you will never see us promise results or offer quotes upfront. deeproots partners is a measure twice, cut once kind of agency. To do that, we start every partner relationship with a custom Strategy & Roadmap. We think of SEO like a road trip. You can’t get where you’re going if you don’t know where you are. Our Roadmap starts with a full diagnostic of your digital health. We’ll check out where your site ranks.  Is it optimized for SEO and conversions? Can Google index your menu? Do you have unique product descriptions? What’s your Google Business Page’s share of local voice? Where do you rank for high conversion keywords like “dispensary near me?” What’s your offsite strategy look like? These are just a few of the basics that tell us where you are, but we go waaaaaay deeper. Once we’ve seen all the data, we get to the fun part. Our SEO strategist create your custom Strategy & Roadmap. Think of it like step by step GPS directions for everything you need to do to increase your website and GBP’s visibility and maximize conversions. So, don’t believe the LinkedIn hype. Believe the data. Look before you leap. Measure twice. Cut once. HMU if you want to  know where you are and how to get where you want to go.

There’s no ‘secret sauce’ in SEO. Hacks and buzzwords are snake oil. Let’s keep it real. SEO is about high conversion content, seamless UX, strong technical foundations, and flawless execution from a highly skilled team. If that sounds like hard work, it’s because it is. Check out the video to see why.

The other day I read a post where someone was looking for SEO services and a “helpful” commenter said Yext was a complete SEO “solution”. Aside from the fact that Yext is just a citation management tool and the helpful commenter was incorrect, it got me thinking about the difference between tools and solutions. Yext, Ahrefs, Local Falcon, ChatGPT, Surfer and similar tools are powerful, but they’re just tools. And tools alone don’t solve SEO problems. They give you data. They help you generate content. But they don’t strategize & execute to drive results. Imagine having a hammer. That’s a tool. But if you don’t have the skill to drive a nail or the deeper knowledge of how to build something useful, that hammer won’t get you anywhere. It’s the same for SEO. Tools can give you data and improve efficiency, but unless you have a strategy and a professional team with chops to execute that strategy — you won’t get the results you want. Tools + Strategy & Execution = Solutions.