Delivra

Ever thought remembering a birthday could boost your bottom line? Date-based personalization isn’t just a nice touch—it’s a game-changer. By acknowledging special dates like birthdays, anniversaries, or customer milestones, you’re sending a loud and clear message: "Hey, you matter to us!" And here’s the kicker: 82% of digital marketers report an increase in open rates when they use personalized segmentation. So, get ready to up your email game and sprinkle some date-based magic on your marketing! 🚀✨ Subscribe here: delivra.com/the-inbox

We're looking for a dynamic Director of Technology to lead our talented team of engineers at Delivra. Supporting marketers and entrepreneurs to meaningfully engage with their customers is what brings us together. As a part of our 25-person team, you'll be at the forefront of innovation, driving our work towards putting our customers first and loving what we do along the way. Ready to be an impactful leader? Read the full job description at the link below to learn more about the position and what it's like working with us. #jobopening #wearehiring #techleadership #emailmarketing

🚀 The latest edition of The Inbox just landed 🚀 Our latest newsletter is here, packed with invaluable insights to enhance your SMS marketing strategy. SMS marketing is like the sidekick of email marketing. It’s a crucial complementary channel that builds instantaneous engagement, high open rates, increased reach, and offers a real personal touch. So, while email marketing may be your main event, SMS swoops in with dynamic and effective way to engage with your audience in realtime. Here's a glimpse of what you'll find inside: 1️⃣ A comprehensive guide to avoiding SMS fines in 2024 2️⃣ The importance of achieving balance in SMS marketing  3️⃣ Essential dos and don'ts for crafting effective SMS strategies 4️⃣ Stay ahead of scammers and safeguard your business 5️⃣ 5 must-have SMS templates for seamless business messaging Don't miss this opportunity to elevate your SMS marketing game. Subscribe here: delivra.com/the-inbox 💼📲

Are GIFs relevant in email marketing? The resounding answer: YES! However, determining their appropriateness for your brand and message is crucial. Here's why they matter and how to get the most out of them (this goes for still images too). 

Last week, the Delivra team hosted its annual Track Day at the Indy500 Track in collaboration with our partners from Andretti Global. Some of the highlights included enjoying a special visit from Andretti driver Marcus Ericsson, watching the high speeds of INDYCAR's #fastfriday practice day, and spending some much-needed time in 3D with teammates, customers, and local email marketers from across the #indianapolis area. Thanks to everyone who joined us and we can't wait to see you again next year!

As 2024 gets further underway, the email marketing landscape is seeing significant transformation thanks to technological advances (AI and machine learning, for starters), and changing policies (We see you, Apple!) And let's not forget the ever-changing tides of consumer behavior. So, what will this year mean for the email marketing world? What trends are changing the way we market? How are new regulations and policies impacting the data we collect and how we track success? Here are our crystal ball predictions for the most important email marketing trends in 2024 — and how you can stay ahead of the curve. Read the full article: https://lnkd.in/gfG9Ce7T

Low engagement, minimal personalization, and static customer journeys—they’re all symptoms of one problem: no automation. Email automation includes anything from a simple triggered send to a complex workflow with multiple conditions. Although it can feel intimidating and be a time drain to set up, once you have the basics down, automation will streamline huge parts of your process. That’s the focus of this past edition of The Inbox, our free email newsletter for email marketing pro’s. Subscribe here: delivra.com/the-inbox #TheInbox #Emailmarketers #emailmarketing #marketingautomation #emailmarketingtips

Some of the Delivra team spent the afternoon working at Wheeler Mission Thrift Store #Indianapolis. Taking (a much-deserved) break from the computer screen, they stocked hundreds of items that will be resold and turned into funds to support men, women, and children facing homelessness, addiction, and poverty. #giveback #volunteering #teambuilding

Got (good) data? — Data can come from your integrations and IT team (please, please help us!) or...you could simply ask your subscribers to tell you. 😎 That's the topic of the latest Inbox: web forms and how to make them work for you. #emailmarketing #emailmarketingtips #marketingautomation #emailmarketingstrategy

On International Women's Day, we recognize and celebrate the women who lead with wisdom, strength, and compassion in every field and corner of the world. At Delivra, we are especially proud to be guided by a female-forward leadership team that exemplifies the profound impact of having women in every room where decisions are made—and valuing their voices. Together, we can create a world where every person's contribution is recognized and valued.💪💜 And we are grateful to be a part of the Redbrick brand portfolio that shares and supports that same vision (including Leadpages, Animoto, Shift) #InternationalWomensDay #WomenInLeadership #Empowerment #Inclusion #iwd2024 #iwd2024womenleadingtheway #womenintech