dentsu Sports Analytics

What really sparks interest in a sport? And which factors maintain that interest?   dentsu Sports Analytics have created the 10 C’s of Fandom - a new framework that gives rights holders and sponsors the insights they need to grow their audiences and activate their rights effectively.   Ready to unlock the secrets of fandom? Download the report here 👉 https://lnkd.in/ecti_nHh   #Insights #Sponsorship #Marketing 

Up and away! ✈️ Virgin Australia is the latest major brand to trust Sponsorship.BI to understand the full-funnel impact of sponsorship. Sponsorship.BI has been developed by our agency and Fonto to solve a major industry challenge: only 17% of practitioners can confidently measure the business return of their sponsorships. #client #sponsorship #sports

Great having our AO Partner Summit last month as we gear up for the 2025 Summer of Tennis. Thanks for the support dentsu Sports Analytics & Stylus in curating great content for our partners & TA teams.

Announcement 🔊   We're proud to share that Decoding 360, our Fan Receptivity & Profiling platform, has received some amazing new upgrades in its new 2024 release!   Sports, entertainment, and culture continue to grow and evolve - and we're committed to evolving with it.   Over the past few months, we collaborated with MKTG to deepen our understanding of fans and their receptivity to sponsorship. In addition to updating our fan data, we've expanded our research to include fan engagement with sports teams, reasons for attending live entertainment events, and media consumption habits. This in-depth research will allow us to offer valuable insights and strategic advice to both rights holders and brands to improve sponsorship strategy and outcomes.   Don't hesitate to get in touch in your local region to learn more about how Decoding 360 can help you. US/Canada: Matthew Britner EMEA: Alex Gummer APAC: Steve Whately

While the Paris Olympic Games set records in terms of both viewership & advertising revenue, hidden behind the pageantry are the financial struggles faced by many athletes. Check out the latest research from dentsu Sports Analytics that sheds light on the opportunity this presents for brands.

MKTG and dentsu Sports Analytics are honoured to be a trusted partner of Tennis Australia and to speak at the AO Partner Summit 2024 yesterday. 🏆✨ GM of Intregrated Marketing, Jarrad Provis delivered a presention that demonstrated our expertise in insights, creative strategies, and execution to help AO’s partners gain a deeper understanding of the AO fan. This in turn will help AO parters to shift from share-of-voice to share-of-culture, driving meaningful connections and impactful engagement. We look forward to collaborating with Tennis Australia and fellow partners for an unforgettable 2025 Australian Open! 🎾🙌 #TennisAustralia #PartnerSummit2024 #denstusportsanalytics #FanEngagement #ShareOfCulture #decoding360 #sportsmarketing

📺 = ☠ "TV is dead." Or is it? Maybe among Gen Z, but not for those of us in Gen X who still get most of our sports content via the old-fashioned TV. 🤳 But the future is social. Gen Z fans are MUCH more likely to get their sports content via Insta, YouTube and TikTok, rather than turn on the TV or visit official League or Team websites. ⚠ This creates a challenge for sports properties and broadcasters to find fans where they like to spend time and to stay connected to both generations when their platform usage is so different. 💰 And it highlights the great shift required in how sports generate revenue, with TV broadcast deals still underpinning the business models of our major sports. (Smaller sports without broadcast deals can pivot more rapidly to modern channels to engage fans, since they don't have that legacy broadcast model to sustain. But know that older fans might not find your content if it's all on Instagram...) This is a sneak peek at some more new data coming out next week from our latest Decoding 360 fan research from dentsu Sports Analytics and MKTG / MKTG Sports + Entertainment Australia. Data in the chart below is for Australia, but the trend is consistent globally.

⏩ 📖 Speed Read: Our latest dentsu Sports Analytics Decoding 360 research reveals trends in Australian sports fandom. 📊✨ The role of brands in nurturing emerging talent has never been more crucial. Plus, enhancing the fan experience with better ticket availability, upgraded facilities and music is top of mind. Dive into our findings to see how these insights can shape the future of fan experiences 🏟️👥. #movingatthespeedoffans #decoding360 #denstusportsanalytics #fanresearch #sportsmarketing

⏩ 📖 Speed Read: IT’S A GOLD MEDAL! 🥇 The Summer Olympics stands tall as the ultimate champion of major sporting events. dentsu Sports Analytics Decoding360 data shows that this is a sporting event that truly unites the world.

This past weekend was dentsu Sports Analytics' 10th appearance at Outside Lands Music Festival in San Francisco, CA observing and measuring the attendee experience and sponsor activations. Over the years our music and concert tour schedule has had over 100 stops, gathering valuable research data for our clients. #sponsorshipmeasurement #sponsorshipimpact #sportsmarketing #sportsbiz