DESTROY

We’re posting this on the Friday morning before Labor Day, so if you’re reading this now, we have to ask - why? Finish up your work and go enjoy friends, family, and a long weekend. Otherwise, if you’re getting this in your feed after the weekend, then we hope the links in our latest Weekly Collection brighten up the after-holidays, end-of-summer blues. Enjoy either way: https://bit.ly/475EOQo #destroyagency #practicallydangerous #creativity #advertising #strategy #design #instagram #packaging #branding #insights #beverageindustry #music

After our creative director went to the Black Flag show this week, we’re revisiting some of the work from Raymond Pettibon, an artist we greatly admire. His series on surfers and waves is on our bucket list for a piece of art we’d like to own one day. It’s the perfect intro for our Weekly Collection because that’s the point of it all — get out, explore, and get inspired. In other links this week, we have vintage coffee mugs, a list of the most expensive bourbons in the world that will make your head hurt, how bizarre advertising used to be not that long ago, and a celebrity-backed whiskey that’s sure to get people buzzing. Plus, new dreamy, hazy music from a band with the name to match, all in our latest Weekly Collection: https://bit.ly/3XeC4N7 #destroyagency #practicallydangerous #creativity #advertising #strategy #design #instagram #packaging #branding #insights #beverageindustry #spirits #whiskey #bourbon #music

How do you make a concentrated sorbent product used for commercial spills fun and creative? It starts with having a great client that’s willing to do something unique and different. That’s how Spill-O-Matic came to life, with a ‘50s-style design and an illustrated character that has a squeaky-clean reputation, but also a bit of a dirty mouth. Cheers to Classic Car Studio for continuing to be great partners! https://bit.ly/3Ayx8K9

By now, you’ve probably seen or read about Hellmann’s Mayo Cologne collaboration with Titan’s quarterback, Will Levis. Unlike some collaborations that come off as trying too hard, this one steers into the skid and the absurdity, and therein lies the magic. Because when was the last time you talked about Hellmann’s, or even remember a Hellmann’s ad? Never? Never feels about right. In other links this week that might get you talking, we have illustrated dystopian designs, lovely pop art packaging design, an essay about the lack of anything truly avant-garde these days, and another collaboration of two flavors we never would’ve put together. Plus, new shoe gaze music for fans of My Bloody Valentine or Brian Eno, all in our latest Weekly Collection: https://bit.ly/3YIkyCc #destroyagency #practicallydangerous #creativity #advertising #strategy #design #instagram #packaging #branding #insights #beverageindustry #spirits #soda #music

Fanta is coming out with Beetlejuice-themed cans and a new flavor (Haunted Apple) as part of the movie marketing mania. This got us thinking — If you drink three cans in a row, will that summon the iconic poltergeist? Considering that would give you 429% of your recommended daily sugar intake, we think the odds are pretty high. In other links this week, we have more vintage punk rock flyers, 17 uses for pickle juice beyond a whiskey chaser, spirit labels that are sure to hit the spot for design lovers, and Pop-Tarts going big on stunt products. Plus, speaking of vintage punk rock, new music from X, which also might be their last, all in our latest Weekly Collection: https://bit.ly/3yoe5Si #destroyagency #practicallydangerous #creativity #advertising #strategy #design #instagram #packaging #branding #insights #beverageindustry #spirits #soda #music

Dropping our latest "Smart Bomb."

We’re starting to think the water category may have officially jumped the shark. It was novel when Liquid Death acted more like an energy drink than a water brand, but now comes Not Beer, “the world’s first zero alcohol, zero taste beer.” According to the company, it “looks like a beer, feels like a beer, tastes like premium American sparkling water.” The can design is nice and we applaud the effort to zag, but something just isn’t clicking for us on this one. Check it out and let us know what you think — we’re genuinely curious if people think this works or not. In other links this week, we have old-school tattoos from London, killer graphic design movie posters, a beer collab with a "checkered" past, and a nod to one of our favorite design theories. Plus, music from Alec MacKaye’s new band, all in our latest Weekly Collection: https://bit.ly/3ye1TDz #destroyagency #practicallydangerous #creativity #advertising #strategy #design #instagram #packaging #branding #insights #beverageindustry #beer #water #music

“Intended for resale via child labor.” That’s one of the first messages on the site for the new satirical concept by MSCHF, called Scout Cookies. The super limited edition cookies have already sold out, but the whole concept, design, and web page are worth a look. Slow clap once again to MSCHF. In other links this week that rely on less child labor (we hope), we have cute tattoo designs, eye-catching spirit label design, brand-building trends from Cannes, and a Buffalo Trace invite-only pop-up lounge for the Paris Olympics. Plus, the return of a brand that blends melodic punk with Van Halen-style riffs, all in our latest Weekly Collection: https://bit.ly/4d2jZaD #destroyagency #practicallydangerous #creativity #advertising #strategy #design #instagram #packaging #branding #insights #beverageindustry #spiritsindustry #whiskey #music

82% of shoppers who bought a celebrity product can’t match the celebrity to the brand.* Building a strong brand requires not only making a strong connection with the celebrity name, but also creating quality at every touchpoint. It's more than name-dropping. In the end, it's quality that wins. (*Source: Numerator, 2024, https://bit.ly/3zQPmGl)

Pop quiz: Which apparel brand is one of the best-performing stocks of the past two years, even outperforming Nvidia (the AI stock darling)? Hint: they were once better known for their abs than their clothes. It’s an amazing rebranding and turnaround story, and you can find the answer and read about it in our latest Weekly Collection. In other links this week, we have The Sopranos getting the comics treatment, the sale of Supreme, cool, retro beer design, and simple twists to the classic Bloody Mary. Plus, a new album from a D.C. band produced by a D.C. legend, J. Robbins, all at the link below: https://bit.ly/3zXqQmV #destroyagency #practicallydangerous #creativity #advertising #strategy #design #instagram #packaging #branding #insights #beverageindustry #spiritsindustry #beer #music