Dialect.

The future of PC hardware and game partnerships is shifting, and creativity is more crucial than ever! 🎮 With fewer blockbuster game releases driving hardware sales, brands need to adapt. Dialect. dives deep into how companies can leverage audience insights, creative influencer strategies, and emotional marketing to succeed in this evolving landscape. Whether it's about maximizing gaming experiences or optimizing product fit, the right approach can make all the difference. Curious how? Check out the full article 👇 #Gaming #TechMarketing #PCHardware #CreativeStrategy

Ready to elevate your brand's relevance?  🚀 Check out Dialect’s latest article on cultural piggybacking – the ultimate marketing hack. In today's fast-paced digital landscape, staying relevant means tapping into cultural moments. Brands like KFC and Oreo have perfected the art of cultural piggybacking—aligning with trending events and memes to capture audience attention without the hefty price tag of official sponsorships. By using humor, creativity, and a deep understanding of their audience, these brands have shown how piggybacking can lead to viral success. But it requires careful timing, brand alignment, and an authentic contribution to the conversation. Want to hear more about how this strategy can work for you? Discover how Dialect's creative approach can help your brand join the conversation. 👇 #MarketingHacks #CulturalTrends #GenZMarketing #BrandStrategy.

A glimpse of how we spent a large part of our summer - conceiving, writing, shooting and editing LogiPlay 2024 at Logitech G HQ in California.

Check out our recent collaboration with Nokia, where we took an experimental approach to esports! 🚀 Faced with the challenge of delivering a pro esports tournament over WiFi, we crafted a strategy to guide Nokia through uncharted waters, connecting authentically with the esports community. From targeted audience insights to sharable, playful content, our team nailed the messaging and creative execution, making this event both credible and fun for fans. 🎮 Learn more about how we made it happen👇 #Esports #BrandStrategy #Marketing #Gaming

The September edition of Insights Uninterrupted has just dropped. 🔥 Check it out to discover: 🎯 Cultural Piggybacking: The GOAT of Marketing Hacks Learn how brands are successfully joining in on culture-defining moments. 🌏 The Rise of the East: Why Chinese and Korean AAA Games Are Breaking Through Now The West is about to feel the impact of two of the biggest gaming markets in the world. 💻 PC Hardware & Game Partnerships: A Creative Reboot Flagship game partnerships aren’t driving hardware sales like they used to. Discover the fresh, creative approaches that are. 🤖 AI Growth Hack: Perplexity AI Unleash the power of Perplexity AI for fast insights and brilliant research connections. It’s a game-changer. Get your monthly guide to the hottest topics, trends and strategies in gaming and tech marketing direct to your inbox or subscribe via Linkedin. Want to explore how to elevate your marketing efforts? Reach out to us today. #MarketingInsights #GamesIndustry #AI #Innovation #CreativeStrategy 

At Dialect, we believe in the power of storytelling that resonates with audiences on a deep emotional level. In our latest article, we explore Nostalgia Marketing—a strategy that taps into cherished memories and the emotional bonds people have with the past. From iconic pop culture moments to beloved brands, nostalgia can ignite powerful connections and foster loyalty. But what makes this strategy so impactful today? Why are brands increasingly turning to nostalgia? In the article, we dive into the emotional drivers and share insights on how to harness this tool to craft authentic, memorable campaigns. Read more about how your brand can stir up meaningful engagement by looking back to move forward. 👇 #NostalgiaMarketing #BrandStrategy #AudienceInsights #MarketingTrends

Very proud of the Dialect. team’s work in putting together the hour long Keynote presentation for #LogiPLAY which aired all around the globe in multiple languages yesterday. I was at the watch party in Paris to celebrate the amazing new product range from our clients at Logitech G. It was a complicated labor of love for many months with unwavering support from the fantastic team at Logitech G - thank you to all involved in making this a brilliant global event. If you didn’t catch it live, check it out here!

If brands want to connect with gamers, they need to get smart about their collabs. Players, especially Gen Z, are not impressed by hard-sell sales pitches, they want partnerships that feel authentic and enhance their gaming experience. Get it wrong and you’ll be ignored. Get it right and the win will feel like hitting the jackpot. 🎰 In our latest piece, we break down how non-gaming brands can team up with game IPs to create collaborations that resonate. We talk about:  🤩 Audience-first thinking – know who you're talking to ⚔️Creative collabs – bring fresh ideas, not boring tie-ins 🤝Innovative partnerships – build something that gamers actually want to engage with Whether you're looking to expand your market reach, drive innovation, or just build hype, these strategies will give you the edge. Ready to learn how to tilt the odds in your favor? 🕹 Read on to elevate your brand partnerships strategy 👇 #brandpartnerships #gamesmarketing #GenZmarketing #audienceengagement

AI-generated visuals are no longer the future—they’re the NOW. But are you struggling to create stunning images with AI? 🤖 It's not as easy as it seems, but with the right tools and approach, you can leverage AI to be your marketing superpower. In our latest article we dive into: 🎨 Choosing the right image generators – From Dall-E 3 to Adobe Firefly, not all AI tools are created equal. 💡 Mastering the art of prompting – Learn how to brief AI like a creative director for accurate, on-brand results.  🔄 Iterating to success – Fine-tuning is key. It's all about testing and refining. Read the full guide to boost your AI game ⬇️ #AIMarketing #brandmarketing #AI #ContentCreation