DiD Agency

As today marks the start of Black History Month (BHM) in the UK, Mmeli Agbasi (Account Executive) shares her reflections on a role model who has transformed the lives of others: "To celebrate Black History Month, I would like to shine a light on an important Black woman in healthcare: Dame Elizabeth Nneka Anionwu. I’m probably being a little bit biased because we share the same Igbo-Nigerian heritage, but her legacy is undeniable. She is renowned for her role in establishing the first UK screening and counselling centre for sickle cell anaemia and thalassaemia in 1979. She advocated relentlessly for people who live with these genetic blood disorders, which predominantly affect people of colour, specifically sickle cell anaemia, which disproportionately affects Black people. I know many people who have sickle cell anaemia or have the trait, so I understand how life-changing her commitment was to spread awareness and provide adequate support to those affected. Her work did not end there; Dame Anionwu helped to share knowledge of the detrimental effects that COVID-19 had on Black and Asian communities. Dame Anionwu’s groundbreaking contributions have inspired me to pursue my ambitions and have the courage to overcome any adversity I face. She has taught me the importance of being a pioneer and understanding that the journey won’t be easy, therefore I need to be resilient and determined. It's important that we celebrate her this month and other trailblazers in the Black community!" #BHM #BlackHistoryMonth #RoleModel #LucidLife

As a result of FDA guidance released earlier this month, we are re-sharing "Decentralised Clinical Trials: Achieving our Ambition?", first published by our #Synetic colleagues in 2023.    "This remains an incredibly challenging space for biopharmaceutical companies. There is a stakeholder consensus that decentralised elements will benefit many patients. However, regulatory, legal, logistical and ethical considerations have resulted in a more cautious adoption. This paper discusses the challenges and proposes critical success factors for conducting decentralised elements within the clinical trial setting." Steve Gunnigle (Lead Author and Vice President, Consulting at #Synetic)   Matthew McLoughlin Mary Alice Dwyer Neil Croft Synetic Life Sciences   #ClinicalDevelopment #ClinicalOperations #Biopharmaceutical #DecentralisedClinicalTrials #DecentralizedClinicalTrials #DCT #FDA

Philippa McClure (Senior Strategy Director) shares her reflections on life at Lucid: "I love the variety and the challenge of my work most. Working with clients to design solutions to address their challenges and transform the lives of patients brings me joy professionally. I try to take a different approach each time; no two problems are the same, so no two solutions should be either. I feel so lucky to work with such a clever bunch of people. At Lucid, we say we’re driven by curiosity – I really feel that in the work that we do together. That drive to find out more and make something better is what gets me up in the morning. Having returned to work from a year’s maternity leave; the term ‘matrescence’ is used to describe the transition into motherhood, and I think there needs to be another word to describe the transition back to work after having a baby! I feel like a totally different person now. I think I often come across as confident, but I don’t always feel that way. Everyone is so generous with their time and energy, I’m so grateful for the support of my colleagues – within team and across Lucid – in helping me navigate this experience." #lucidlife #lucidspotlight

Synetic presents an expert-backed view on the revision to Good Clinical Practice (ICH E6 R3) and the likely impact of these changes on clinical operations. Click the report below to find out more... Steve Gunnigle, Matthew McLoughlin, Neil Croft, Mary Alice Dwyer, Gabrielle Marsh, Sophie Cancemi #clinicaldevelopment  #clinicaloperations #quality #decentralizedclinicaltrials #RBQM

As our Summer Internship at DiD came to a close last week, Anna Rodebaugh shares her reflections on her experiences: "I've enjoyed the dynamic and collaborative environment at Lucid, which fosters both personal and professional growth. Working across departments broadened my industry knowledge and helped me build strong relationships. The supportive culture at DiD, combined with the opportunity to engage with diverse projects that value creativity and innovation, made every day exciting and rewarding. A surprising fact about me is that I've been passionate about the game of softball since I was five, playing every position on the field, but ultimately dedicated myself to becoming a pitcher, where I could truly express my love for the sport and contribute to my team's success." #lucidspotlight #lucidlife

As our summer intern program came to a close last week, we're thrilled to highlight the incredible work of this year's group of interns. Over the past 11 weeks, these talented individuals have not only supported various teams across the DiD business but have also come together to start something special—a project that we can't wait to relaunch soon.   Thank you to each of our interns, Anna Rodebaugh, Caroline Antonacio, Dan Callahan, Katie McDonnell, Mabel McNamara, Nicole Hackett, Olivia Hirt, Samuel Chung, & Shawn Cullen, for your hard work, dedication and the energy you've brought to our teams this summer! You've made a lasting impact on DiD, and we’re excited to see the amazing things you’ll achieve in the future.

Kayla Alves "Endpoint Support Specialist at DiD", shares her reflections on life at Lucid and what she enjoys about her role: "What I cherish most about my role as an Endpoint Support Specialist at Lucid is the chance to engage with a diverse range of people, from our internal teams to our clients. Whether it's resolving simple Wi-Fi connection issues or tackling complex blue-screen errors, each new ticket and incident offers a valuable opportunity to expand my IT knowledge and skills.   A surprising fact about me is my love for reading, especially physical books. They provide a delightful escape from the tech world. Some of my favorite series include 'Six of Crows' by Leigh Bardugo and 'A Court of Thorns and Roses' by Sarah J. Maas. I highly recommend them! Reading has been a cherished part of my life since childhood, and it's wonderful to continue this passion into adulthood." #lucidlife #lucidspotlight

Happy 4th of July 🎉

We are proud to announce that the DiD Agency has been selected an MM+M Top 100 Agency. This is a reflection of the dedication and passion of all colleagues at DiD. We are committed to advancing the creativity of our clients' campaigns and providing a great place to work for our people. As Bill Fay and Elyse Cole share; it is our grit, resilience, the ability to rally and our expansive client relationships have all attributed to our growth over 2023. Fay expects a return to double-digit growth in 2024. He believes it will be fueled by “the inherent problem-solving curiosity” of DiD’s people. https://lnkd.in/egX6y22k

Lucid Group wants to extend a big congratulations to a very deserving team of marketers at UCB for being recognized as part of PM360s #ELITE100 for Marketing Team in 2024. We're excited to see the impact each of you, and the brands you support make every day, and the Lucid Group is excited to continue partnering with you in that endeavor! CONGRATS!