Digimarc

How do we discern fact from fiction in a world where outrageous misinformation spreads faster than the truth, especially in an election year? Read this blog to find out. https://hubs.la/Q02TKLhB0 In this episode of Art of the Possible, Professor Hany Farid from University of California, Berkeley and GetReal Labs examines the erosion of public trust and confidence due to the rise of AI-driven deepfakes and the spread of misinformation. He explains the growing importance of digital forensics, regulation, and education to protect our democracies. Listen to the full episode here: https://hubs.la/Q02TKDLV0 To learn more, click the link in the comments below. #DigitalTransformation #C2PA #DigitalWatermarking #DigitalAssets #AuthenticationTechnology

As Warren Buffett once observed, “Trust is like the air we breathe—when it’s present, nobody really notices; when it’s absent, everybody notices.” Trust is vital to business success, and in the modern era, a new wave of sophisticated counterfeit activity is attacking trust like never before. In her latest Forbes Business Development Council article, Digimarc's Judy Moon explains how implementing advanced, multilayered measures can help companies stay ahead of counterfeiters and protect their most valuable assets: consumers, products, and trust.  You can read the full article, "Outsmarting the Counterfeiters: Protecting Your Most Valuable Assets," here: https://lnkd.in/gKvGCGqh We invite you to connect with Judy directly on LinkedIn or at digimarc.com. #authenticity #validate #anticounterfeit #security #Forbes #technology #leadership

Exciting news! 🎉 Our #C2PA Content Credentials extension (available in the Chrome Web store) now includes support for audio. This is a critical advancement in protecting content creators and consumers in an era of generative AI. You can read more directly from Dominique Guinard, our VP of Innovation and one of the extension's creators. #digitalassets #validate

Not all recycled plastic is equal. For the food packaging industry to fully join the circular economy, sorting food-grade plastic safe for food contact is essential. In this episode of Art of the Possible, Richard Akkermans of Mondelēz International explains how digital watermarks sort plastic packaging to any desired level of granularity. Richard explains how an initiative in Belgium is bringing together players across the supply and demand chain to prove the economic viability of the solution. You can listen to the full podcast here: https://lnkd.in/gcG4CKQM You'll also find Art of the Possible on Spotify and iTunes (links in the comments) #DigitalTransformation #recycling #plastics #packaging #DigitalWatermarking #HolyGrail2 Judy Moon

Sustainability goals and regulatory pressures are changing the manufacturing landscape. Watch this video clip and learn how: https://hubs.la/Q02SnXgd0 In this episode, Patricia Torres of Omron Industrial Automation Europe highlights how these forces are reshaping the industry and the crucial role of industrial automation. With labor shortages and the shift from mass production to customized manufacturing, automation provides the necessary flexibility and efficiency. Discover the cutting-edge strategies driving manufacturers toward a more sustainable and adaptable future. Click the link in the comments to listen to the full episode. #DigitalTransformation #DigitalWatermarking #AuthenticationTechnology

"When a consumer’s trust in a brand is broken because of a counterfeit, it’s incredibly difficult to rebuild. The fight against counterfeiting is not just about safeguarding the bottom line; it’s a critical issue that threatens human health and welfare, which is why brands must now consider more sophisticated and advanced methods to combat them." ~ Judy Moon, Digimarc's VP of Market Development and Strategic Sales Thank you to the Forbes Business Development Council for publishing this timely and insightful article on this critical and growing issue. More importantly, thank you for sharing solutions. We'd love to hear how you are tackling the issue of counterfeits and, more importantly, how you are protecting your brand and customers. #Forbes #Anticounterfeit #Counterfeits #Valdidate #Authenticity

If you're in San Diego from October 7-9, stop by and see us—Caroline McCarthy, Jennah Jevning, and Ken Sickles—at the Retail Gift Card Association (RGCA) Forum to learn about a new standard in gift card security. You'll find us in the Innovation Labs at the Terrazza Ballroom, where you can learn how the tech that’s been deterring currency counterfeiting for nearly 30 years is preventing gift card fraud. Learn more here: https://lnkd.in/gqYuMawr #RGCA2024 #GiftCardFraud #DigitalWatermarking #SecurityInnovation

Exciting News! 🎉 Digimarc has released the industry’s first implementation of digital watermarking technology approved for use in the Coalition for Content Provenance and Authenticity (C2PA)’s latest standard, version 2.1. This milestone marks a critical step forward in ensuring the authenticity of digital content in an era where generative artificial intelligence (GenAI) is rapidly reshaping the media landscape. As our VP of Innovation, Dominique Guinard, shares, "The integration of our digital watermarking technology into C2PA 2.1 offers a powerful solution for maintaining the integrity of digital assets across the web, empowering creators, and restoring trust for consumers." Our CTO, Tony Rodriguez, affirms, "With Digimarc's digital watermarks and C2PA 2.1, we can create a safer, more transparent internet where media consumers can confidently trust the content they engage with online.” This last point is more important than ever, with elections in the U.S. rapidly approaching. You can read the full press release here: https://lnkd.in/gQXRS_Ft We invite you to connect with us directly here on LinkedIn or sales@digimarc.com. #C2PA #digitalwatermarks #contentprotection #digitalassets # authenticity #validate Judy Moon Riley McCormack

Europe’s first and largest sustainable packaging event is happening October 8-10 in Barcelona! It’s the perfect opportunity to see how companies are making strides toward #circularity. Be sure to stop by Booth #31 to say hello to Judy Moon and Sam Favager and learn how Digimarc is advancing the fight against plastic pollution with real solutions today. Not in Barcelona? We invite you to connect with Judy directly on LinkedIn. https://hubs.la/Q02SrGkb0 #SustainabilityInPackaging #DigitalWatermarks #Recycle #Plastics

Thank you to Packaging Europe for sharing this vital news. The quote from our CEO Riley McCormack articulates the urgency best. “The problem of plastic pollution is growing exponentially. We need solutions that are profitable, effective, and can revolutionize the recycling economy now–not in a few years when the problem will be dramatically worse. Digimarc Recycle is ready and available today.” You can read the full article here: https://lnkd.in/eMNP5Jpv Industry collaboration is critical to advancing the fight to end plastic pollution. If you'd like to learn more about how you can take action today, we invite you to connect with us on LinkedIn. We celebrate our recycle value chain partners, who are already in action, including Pellenc ST, Hündgen Entsorgungs GmbH & Co. KG, AIM - European Brands Association, Wipak, and more. #recycle #plasticsrecycling #HolyGrail2 #digitalwatermarking Judy Moon Ravi Sharma Sam Favager