Digital Everything Consulting

Creating great content doesn’t happen with a snap of your fingers and when your company’s goal is to post to social media daily, it can seem like you’d need a huge creative team to produce all that content. Keep in mind that reposting something relevant from another company or user who tags your company counts as posting! You can also repurpose older content (if it’s still accurate and relevant), in a similar way to throwback episodes of TV or a podcast. Learn more about how to manage a robust social media calendar with our team at https://lnkd.in/g4g5BAZQ #ContentCalendar #SocialMediaMarketing #Repost #ContentCreation #DigitalEverythingConsulting #DigitalEverything

Like X (formerly Twitter), Threads is a more fast-paced social media platform than Instagram, Facebook, etc. It also requires content to be shorter and, typically, more conversational or casual. If a brand is NOT ready to 1) post on Threads daily, 2) establish a very clear brand voice, and 3) respond quickly to any users engaging with the brand’s content, that brand should hold off using Threads for now. Learn more about how to best use Threads at https://lnkd.in/g4g5BAZQ #Threads #ThreadsMarketing #ThreadsEngagement #SocialMediaStrategy #DigitalEverythingConsulting #DigitalEverything

According to a report by Forrester, in just three years, the digital economy is predicted to reach $16.5 trillion, which is ~17% of the global GDP*. This certainly indicates that the digital economy is a mainstay in people’s lives, but it can be hard to keep up with the rate at which it grows. At Digital Everything Consulting, we make sure to stay on top of the latest news in the digital-verse, while also helping companies decide what to make use of and what to set aside. Learn more at https://lnkd.in/g4g5BAZQ *Source: https://lnkd.in/eUU4hdQg #EmailMarketing #EmailMarketingBestPractices #DigitalEverythingConsulting #DigitalEverything

Threads is the youngest of the big social media platforms, and that means brands, individuals, and the Thread developers themselves are all trying to figure out how to best use it. So far, Threads has been the platform for brands to be a little bit more casual with their followers and less curated. While you can post pictures, each Thread is more about the text (like a Tweet) and is more ephemeral than a Post (more along the lines of a Story). Use Threads to *engage* with your audience on a more relaxed and comedic level, as well as less promotional. Think of it as a behind the scenes look at your company out of the spotlight. Learn more about using Threads at https://lnkd.in/g4g5BAZQ #Threads #ThreadsMarketing #ThreadsEngagement #SocialMediaStrategy #DigitalEverythingConsulting #DigitalEverything

It’s true! Constant Contact’s studies have found that automated welcome emails have a huge leg up when it comes to getting clicks. But these emails still need to be carefully crafted and planned, from when to send to the type of content shown based on the data you have on each contact. Learn more about email marketing strategy at https://lnkd.in/g4g5BAZQ #EmailMarketing #EmailMarketingBestPractices #DigitalEverythingConsulting #DigitalEverything

An effective social media marketing strategy has many components, from creating content, posting the content, working with creators, analyzing the data, and so much more. There are a myriad of programs available to make each aspect easier and more effective, ranging from video editing to scheduling tools to sourcing influencers, etc. Figure out which tools might be right for you with our team at https://lnkd.in/g4g5BAZQ #SocialMediaAnalytics #SocialMediaMarketing #MarketingStrategy #SocialMediaStrategy #DigitalEverythingConsulting #DigitalEverything

Having a content calendar is a must for any social media marketing team. First (and perhaps most obviously), it keeps you organized and on track as individuals AND as a team (#Efficiency!). Second, it helps you determine where content can be repurposed across channels. Third, it gives you a sense of the big picture, making it easier to diversify your content in a consistent way. Learn more about how to develop an effective content calendar at https://lnkd.in/g4g5BAZQ #ContentCalendar #ContentCreation #SocialMediaMarketing #SocialMediaBestPractices #DigitalEverythingConsulting #DigitalEverything

A “good” engagement rate can vary based on a number of factors, including the size of your company, age of your company, industry you fall into, and more. However, overall, it’s generally agreed upon that if your engagement rate is in the ballpark of 1%-5%, that’s pretty good. Learn more about analyzing your social media data at https://lnkd.in/g4g5BAZQ #SocialMediaAnalytics #MarketingData #EngagementRate #InstagramAnalytics #DigitalEverythingConsulting #DigitalEverything

We think about marketing content as being visual or written, but don’t forget aural! Podcasts are extremely popular, and a great way to create robust content. With a podcast, having a conversation can be a much more efficient way to educate & inform your target audience about your company. Podcasts also give you the opportunity to cross-promote with other podcasts/content creators (meaning you get two audiences for the price of one!). Learn more about podcast marketing at https://lnkd.in/g4g5BAZQ #PodcastMarketing #ContentCreation #SocialMediaMarketing #DigitalEverythingConsulting #DigitalEverything

Lots of data is collected when someone signs up for marketing emails - not just a name. It’s great to address emails to each person by their name, but you can also use data like their job, birthday, age, etc. to tailor your services and products to be more in line with their needs and wants. Learn more about email marketing best practices at https://lnkd.in/g4g5BAZQ #EmailMarketing #EmailMarketingTips #DigitalEverythingConsulting #DigitalEverything