The Digital Shelf Institute

📣 LIVE WEBINAR TOMORROW! 🤔 Want to enhance user experiences and drive conversions on retailer websites?  You're invited to join an insightful discussion with industry experts Amanda Wolff (Jenda), Bailie Duncan (Jackson Family Wines), and Lauren Livak Gilbert (The Digital Shelf Institute) as they explore how compelling product content can significantly impact user interactions and boost sales. Learn actionable strategies to effectively align your brand goals with retail partners. Don't miss out on this opportunity to transform your approach to product content and elevate your brand's online presence. 💡 Register for our webinar and join the discussion. ⬇️ 📅 Oct 31, 2024 | 10:30 AM ET #eCommerce #UserExperience #DigitalLeaders #DigitalMarketing #Webinar #RetailStrategies

📣 Calling all digital shelf professionals! Want to boost your content effectiveness and drive conversions? This week's DSI blog features insights from Shazer Baig (L'Oréal) and Kathleen Harrington (Hasbro) on developing a winning content strategy. Learn how these industry leaders: 🔶 Define and measure content effectiveness 🔷 Navigate the four stages of content maturity: Crawl, Walk, Run, and Sprint 🔶 Foster cross-functional collaboration to optimize content creation 🔷 Leverage data and feedback loops for continuous improvement Check out this week's blog for more! ⤵️ #DigitalShelf #ContentStrategy #Ecommerce #DSI #DigitalLeaders #PDP #AI

🏠 DHI Corp (Design House) is looking for a Salsify Administrator! To learn more about this and other open positions in the #ecommerce space, check out our job board! ⬇️ #jobalert #jobposting #dsijobboard #jobopportunity #digitalcommerce #career #ecommercejobs #digitalleaders

⭐ A few weeks ago, Spencer Millerberg, Founding Partner at DetailPage.com was on the podcast talking about the latest in SEO trends in digital commerce. But we invited him back for a deeper dive on Amazon AI, as they are the bellwether of where SEO will go in the next few years. 🔍 The changes are ones no brand should sleep on, and the opportunities to win market share based on the right product page content to feed that hungry beast Rufus will be considerable. For example, Amazon has added hidden fields to fuel some of this new SEO. And only 7% of brands have them filled out. Sure, SEO is just a game, but this time rules are REALLY changing. Spencer joined the pod to talk about what’s happening, and what’s ahead. 🎧 Join podcast hosts Lauren Livak Gilbert and Peter Crosby for more👇 #digitalleaders #digitalmarketing #ecommerce #podcast #brandstrategy #AI

🎙️ In this week's episode of Unpacking The Digital Shelf, Jamie Schwab, VP of Global Digital Commerce at Colgate-Palmolive joins us to discuss how to deliver the next phase of growth in ecommerce, while focusing on profitability by successfully managing people, process, and technology fueled by data. Tune in for more on the New Commercial Model and some best practices around: 📊 The crucial role of data integrity and robust data strategies. ➡️ Harnessing the power of AI while staying focused on foundational challenges. 🌎 Prioritizing customer experience to foster loyalty and drive sustainable growth. 🎧 Join podcast hosts Lauren Livak Gilbert and Peter Crosby for more👇 #digitalleaders #digitalmarketing #podcast #retailers #brandstrategy #commerce #omnichannel #ecommerce #digitaltransformation #CX #datastrategy #AI #CPG

☀️ Lindt & Sprüngli USA is looking for a National Account Manager, Amazon To learn more about this and other open positions in the #ecommerce space, check out our job board! ⬇️ #jobalert #jobposting #dsijobboard #jobopportunity #digitalcommerce #career #ecommercejobs #digitalleaders

📲 Are you maximizing your brand's impact on retailer platforms? Join Amanda Wolff (Jenda) and Lauren Livak Gilbert (The Digital Shelf Institute) as they explore how your product content can shape user experiences and boost conversions on retailer sites. Discover actionable strategies to align your brand's goals with retail partners. Want to transform user interactions? Join the conversation!💡 Register for our webinar and we'll save you a seat. 👇 📅 Oct 31, 2024 | 10:30 AM ET #eCommerce #UserExperience #DigitalLeaders #DigitalMarketing #Webinar #RetailStrategies

🏠 Bradshaw Home is looking for a Salsify Program Manager! 👀 To learn more about this and other open positions in the #ecommerce space, check out our job board! 👇 #jobalert #jobposting #dsijobboard #jobopportunity #digitalcommerce #career #ecommercejobs #digitalleaders

📣 Exciting news for brands looking to conquer the digital shelf! The Digital Shelf Institute (DSI) and The Partnering Group (TPG) have released a groundbreaking report on eCategory Management (eCatMan), providing a roadmap for achieving omni-category leadership in today's omnichannel landscape. Some key 🔑 takeaways: 🎯 Brands need to adapt to an omnichannel world where online sales are driving growth. 🛒 eCatMan is NOT just shopper marketing. It's a strategic approach that helps brands partner with retailers to improve the online shopping experience and drive category growth. 👑 Data is king! Leverage data from online and in-store sales, clickstreams, and more to gain valuable insights. 🤝 Collaboration is key! Work closely with retailers to optimize product content, navigation, and the overall shopping experience. 👉 Embrace the 'Crawl, Walk, Run' approach to eCatMan maturity. Start with the basics, then integrate online and in-store strategies, and finally, focus on personalization. Download our report today! ⬇️ #ecommerce #digitalmarketing #retail #omnichannel #categorymanagement #ecatman #shopperinsights #datadriven #collaboration #innovation #digitalshelf #retailstrategy

⚜️ Registration is now OPEN for Digital Shelf Summit 2025 in New Orleans! ⚜️ The Digital Shelf Institute day on April 9 already has some great sessions lined up. Visit www.digitalshelfsummit.com to see the full agenda and secure early bird pricing. 👇 #DSS2025 #digitalshelf #NewOrleans #commerce #ecommerce #omnichannel #digitalleaders