Digital Bridge Partners

The blurring lines of Ecosystem Orchestration Have you started to notice the blurring lines around Ecosystem-led Growth. Back in the day, before we talked Ecosystems, the Channel business was pretty straight forward – work with the vendor to drive pipeline and make money on implementation and support. It was a simple formula: Vendor IP + Channel Services = GTM $s Fast forward 20 years and now channel GTM - pretty static and straight forward has become Ecosystem-led Growth – very dynamic and very complex. At the heart of the complexity is lots of blurry lines, it is not unusual for yesterday’s channel partner to now be a developer, an ISV, an influencer, an agent, a reseller, an implementer, an outsource customer success manager, etc. And now we have tons of other partner types and functions as the channel represents just one of many routes to market. How can any B2B vendor (HW or SW) manage this complexity? We must become very good at Ecosystem Orchestration which is composed of 4 key elements (see picture) ⬇️ To unlock the potential of Ecosystem Orchestration we need an integrated Eco-Tech Stack, and you can learn more about the What and the How at our webinar with 360insights & Forrester on October 9th (11 EST). At "The Next Era of Ecosystem Technology," webinar, I’ll be joined by a panel of experts to explore how ecosystem orchestration is reshaping go-to-market strategies. We’ll cover: ● The latest trends and tools in ecosystem orchestration. ● How organizations are evolving strategies and tech stacks for growth. ● Real-world use cases of how 360insightsEcosystem partners are coming together to drive customer success. ● Best practices for optimizing your partner ecosystem. Ready to transform your ecosystem strategy? Register today at https://stwb.co/ezrapue #EcosystemOrchestration #360insightsEcosystem #Ecosystemledgrowth

#Catalyst2024 is almost here (Aug 14-16) and Allan Adler is so enthusiastic he is already in Chicago! Allan will join James Hodgkinson and Jason Atkins on stage as they unveil the 360insights Ecosystem and the many partners involved, including Crossbeam, StructuredWeb, Partner Fleet, and Digital Bridge Partners. One takeaway that Allan will be presenting is this: ✅Predictable Revenue can only happen when CPOs can activate an integrated eco-tech stack so that they can focus on 𝗢𝗥𝗖𝗛𝗘𝗦𝗧𝗥𝗔𝗧𝗜𝗡𝗚 𝗧𝗛𝗘𝗜𝗥 𝗘𝗖𝗢𝗦𝗬𝗦𝗧𝗘𝗠 vs orchestrating their eco-tech stack – it’s time to stop cobbling and to start 𝗢𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗶𝗻𝗴 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗟𝗲𝗱 𝗚𝗿𝗼𝘄𝘁𝗵. #EcosystemOrchestration #Partnerships

POET is a model/acronym that describes the four key elements for building Ecosystem Businesses.

POET is a model/acronym that describes the four key elements for building Ecosystem Businesses.

On May 2nd, during our Ecosystem launch, CEO and Co-Founder of Digital Bridge Partners, Allan Adler, discussed how the buyer's journey has transformed due to B2B SaaS programs. Learn more about the changing landscape. Watch more of what Allan Adler, and the rest of the group, had to say! https://okt.to/YZSaRi #360Ecosystem #EcosystemOrchestration

🎶𝗟𝗶𝘃𝗲 𝗧𝗵𝗶𝘀 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆, 𝗠𝗮𝘆 𝟮𝟯 | 𝟴𝗮𝗺 𝗣𝗧 / 𝟭𝟭𝗮𝗺 𝗘𝗧 Allan Adler will join host Dina Moskowitz this Thursday, May 23rd at 8am PT for the latest episode of Ecosystem Chronicles, where they will talk about why the accent is on "ecosystem orchestration" and why players in the #partnerships theater should take note. 𝗘𝘃𝗲𝗻𝘁 𝗯𝘆: PartnerOptimizer, Inc. 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗖𝗵𝗿𝗼𝗻𝗶𝗰𝗹𝗲𝘀: 𝗢𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗟𝗶𝗸𝗲 𝗮 𝗦𝘆𝗺𝗽𝗵𝗼𝗻𝘆 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆, 𝗠𝗮𝘆 𝟮𝟯: 𝟴𝗮𝗺 𝗣𝗗𝗧 / 𝟭𝟭𝗮𝗺 𝗘𝗗𝗧 #EcosystemOrchestration

Marketplaces are hot. And multi-party deals within marketplaces - even hotter. The most effective companies are stringing together the perfect combination partners to win and delight customers. For sure, that same possibility exists within your partner ecosystem when you to tap into the strengths of each of your partners in their partner ecosystem and bring them together for the most powerful performance. Orchestrating the perfect ISV with the perfect SI and the best cloud infrastructure company with the best MSSP can accelerate the network effect of your partner ecosystem and spur business model innovation. Learn how in the next edition of PartnerOptimizer, Inc.'s Ecosystem Chronicles on LinkedIn Live featuring Allan Adler, Managing Partner of Digital Bridge Partners. He and host PartnerOptimizer, Inc. CEO Dina Moskowitz will dig into how today’s top channel chiefs are using today’s most powerful intelligence solutions to identify combinations of partners that together, can powerfully accelerate revenue. The session is at 8 a.m. PST/11 a.m. EST, May 23. Sign up below. #partnerintelligence #ecosystemchronicles

One week today, something very exciting happens - registration link in the comments below.   360insights #Ecosystem represents a watershed moment with the leading companies in the industry coming together to provide an end to end, integrated solution to drive a new level of Ecosystem success and scale.   All will be revealed next week - join us for the live launch featuring Allan Adler, Gina Batali-Brooks, Simon Bouchez, Kenny Browne, Aron Clymer, Jared Fuller, Steven W Kellam, Heather K. Margolis, Asher Mathew   And thanks to ALL our launch partners AchieveUnite, Channel Maven, Channelnomics, Digital Bridge Partners, Docebo, Elastic Digital, Is Inspired, Komz, Matillion, MethodData, MPower-ia, nearbound.com, Partnership Leaders, Partner Fleet, PartnerOptimizer, Inc., PartnerPath, PartnerScore, Qollabi, Reveal, Sigma Computing, Signals Ltd, Spaulding Ridge StructuredWeb, Successful Channels, Inc., Superglue, Tackle.io ,TechnologyAdvice, Twogether , WorkSpan   #EcosystemOrchestration #360insightsEcosystem #PRM #nearbound

I am so excited for the May 2, 11AM ET, 360insights Ecosystem launch. You will be excited as well when you check out what's instore for you. I'll be presenting our latest work within our sweet spot of Ecosystem Orchestration and more importantly showcasing how the 360insights Ecosystem is changing the game for how b2bSaas companies can now go to market. Whether we are talking #ecosystemledgrowth or #nearbound, the name of the game in partner-led anything is process orchestration. What that means is that the ecosystem is guided on how to do key things like - set up their profile, share their data, and list solutions on the marketplace. In most partner ecosystems these processes are typically fragmented, disconnected, and left to chance. That is not good. We all know an unintegrated partner tech stack creates silos, bad partner and customer experiences, and non-scalable results. 360's ecosystem orchestration strategy and program changes all that, by tightly integrating with providers like Reveal Partner Fleet and other tech and service providers like Digital Bridge Partners and customers alike have an orchestrated, integrated, curated experience. Hats off to 360insights James Hodgkinson and the team for pulling together what I berlieve is the first multi-vendor, integrated partner tech stack and process that will be previewed on May 2. Don't miss it. Link to the registration is in comments below. #ecosystemorechtegration

May 2nd is a special day. For years now, I've been talking about Ecosystem Orchestration and how important it is to have an integrated partner tech stack vs buying tools (like PRM, Acct Mapping, & Marketplaces) one at a time and hoping they work together. The integrated partner tech stack becomes a reality on May 2 with the 360insights Ecosystem launch event. I'm super excited to be co-presenting with the 360insights team and other top partners as we roll out the first integrated partner tech stack to help B2BSaaS companies manage their ecosystems. So don't miss out on this unique opportunity! Register now (see link in comments). I can't wait to see you there. #EcosystemOrchestration #RevolutionizeYourBusiness #EcosystemEra #360insightsEcosystem