Direct Persuasion

"I think of the last 30 to 60 days of an election like Black Friday or Cyber Monday." From efficiently managing budget and reach to adopting addressable, there are universal takeaways all advertisers can learn from the current political advertising landscape. Chris Vail, Effectv's VP of Political Sales, shared the stage with leaders from Axios, Direct Persuasion, Media Fortitude Partners, and National Media Research, Planning & Placement for a dynamic Advertising Week panel exploring this topic. Learn more about how we help political advertisers create winning campaigns: https://comca.st/4eZfJJI #AWNewYork24 #politicaladvertising #tvadvertising #connectedtv #addressable

Wrapping up an incredible #AdvertisingWeekNY2024 🎉 So many insights, innovative ideas, and connections made throughout the week. A major highlight was Daria Grastara’s panel with Effectv on the evolving political digital landscape and what all advertisers can learn from it. Excited to take these learnings through the finish line of this cycle!💡 🚀 #AW2024 #PoliticalAds #InnovationInMarketing

With Election Day less than 30 days out, the RNC's new tool, VotePro, is an integral part of all our political campaigns. This is one of the BIGGEST innovations in GOP digital history (s/o to Christian Schaeffer and Brent Brooks for changing the landscape of GOTV for cycles to come!! 🚀 ) Here's why we love VotePro: 🧠 Equips voters with accessible and personalized voting information pages 📲Easily collect Email and SMS to continuously educate voters on the upcoming election 📈 Seamless data tracking and reporting capabilities to enable 100% data driven campaigns   Check out Eric Wilson's article to learn all about VotePro:  https://lnkd.in/erQnpmy5

Join Daria Grastara this Thursday for her panel at Advertising Week!

The countdown is on to Advertising Week 2024! We are pumped for a week of learning and connecting with the industry's best & brightest🔥 🚨Don't miss CEO Daria Grastara's panel - Leading the Campaign Trail: What All Advertisers Can Learn from 2024’s Political Plays, happening Thursday, Oct 10 at 10:50 am! #awnewyork24

📢 “We’ve done a lot of content focused on creating that narrative of urgency that isn’t necessarily tied to end-of-month or end-of-quarter deadlines,” said Liz Ring. “Using polling or other internal deadlines is content that works really well … Creating that immediacy is critical, because we’re here. This is the final stretch. And so the more you can authentically drive that home to your supporters, the better.” 🔎 Check out Campaigns & Elections latest Election Briefing: Motivating Down-Ballot Donors In the Campaign’s Final Stretch >> https://lnkd.in/en4D3XTT

ICYMI… Political Account Director, Liz Ring, sat down with Campaigns & Elections and gave her input on fundraising best practices in the final push to Election Day 🇺🇸 Here are the takeaways:  🥇 Winning Strategy: Housefile email and texting are the most cost-effective and reliable channels, while Google search ads capture high-intent traffic during peak times. Social ads should be focused on timely issues. 📲 Texting is the most effective single channel for the remainder of the cycle, offering low costs, higher engagement than email, and near-universal open rates. Quick, deadline-driven messages are highly effective. 💰 Boost Donations Through Messaging: Rapid response, authentic content, deadlines, nationalized issues, WinRed's upsell features and collaborations with other candidates can all enhance fundraising.

This week's Doomscroll newsletter featured an interview with our Chief Creative Officer, Daniella Propati. Here are three big takeaways to consider as AI becomes more intertwined with how political digital campaigns are run >> 🧠 AI is a key tool in enhancing productivity, but human creativity and oversight is crucial. 🏛 With ethical concerns, there's a fine line between preventing misinformation and limiting free expression. 🏆 Key to Success: Balancing the innovative use of AI with ethical considerations and compliance with regulations. Make sure to subscribe to Amanda Carey Elliott's weekly newsletter, Doomscroll here: https://lnkd.in/dkAxTQs8

Make sure to register for TOMORROW's Campaigns & Elections webinar, featuring Liz Ring, to learn about the most effective fundraising strategies heading into Election Day 🇺🇸 💸 REGISTER HERE: https://lnkd.in/eS-jnRU7

Kate Sours, SHRM-CP has helped our team identify our strengths, turned us into better leaders and helped optimize our utilization. So grateful someone is focusing on people operations in our space. She’s sharing some of her tricks of the trade in this must read article!