Division-D

📣The FTC's new final rule bans the sale or purchase of fake reviews and testimonials to protect consumers and ensure a fair marketplace.📣 It'll target misleading reviews, insider testimonials, company-controlled review sites, and the sale & purchase of fake social media indicators, like followers or views. This move is crucial in ensuring that consumers can trust the authenticity of online endorsements, promoting more transparent and trustworthy practices. The rule, effective 60 days after publication, holds businesses accountable for deceptive practices and protects consumers, emphasizing the FTC's commitment to maintaining trust in the digital marketplace. What do you think about this rule? Let us know 👇 #MarketingNews #FTC

Rest, relax, and recharge – you’ve earned it! Happy Labor Day 😄 #ThisIsDivD #LaborDay

Best. Feeling. Ever. CTV is one of the most effective advertising platforms thanks to the halo effect it has on other channels, which increases brand recall and purchase intent. Interested in learning more about the halo effect? Contact us today 🌟 #DigitalMarketing #CTV

Here are 3 tips to make sure you get the best bang for your buck when it comes to CTV: 🗺️ Utilize CTV’s advanced targeting capabilities to reach specific demographics, behaviors, and interests, ensuring your ads are seen by the most relevant audiences. 🔗 Combine CTV with other digital marketing formats like social media or display for a cohesive cross-platform campaign, ensuring consistent messaging and reinforcing brand recognition. 📈 Continuously monitor KPIs and adjust your strategy based on real-time data to improve future campaigns. Don't know where to start? We can help! #DigitalMarketing #CTV

As more businesses use genAI platforms like ChatGPT to create & share information, brands need to learn how to optimize their content & strategies to ensure ad visibility. How can AI make sure you create the best campaign? Well, AI can: 💰 Distribute your budget across campaigns for maximum ROI 🎨 Dynamically create and adjust ads for maximum relevance & impact 🌎 Identify potential customers based on demographics & behavior, maximizing engagement 🧠 Predict campaign performance, allowing for informed strategic decisions #AIMarketing #GenAI

And WEEE want to help you create just that with our: ✔️ Full-funnel digital media solutions 🎯 Unique targeting strategies 🎨 Stellar creative services So, let's chat 😁 #DigitalMarketing #4SeasonsBaby #MarketingMemes

Division-D partnered with Milwaukee County Zoo to reach their goal of increasing admission rates during summer. The Target 🎯 Individuals within the Milwaukee DMA that have an interest in theme parks, attractions, and zoos. The Strategy 📌 Division-D leveraged first & third-party data segments focused on geographic, demographic, and behavioral cohorts. We then used dynamic retargeting, device ID lookback targeting, and weather-triggered targeting to ensure we reached the right audience. The campaign ran Cross-Platform Display and Pre-Roll Video placements. Our account management team actively optimized the campaign based on data showing the success of targeting strategies and site performance in generating clicks & conversions. The Outcome ✔️ The Milwaukee Zoo was thrilled with the campaign execution and the detailed results that Division-D provided. The campaign achieved a 2.77% physical conversion rate, showing our determination to go above and beyond 🌟 #MilwaukeeZoo #MarketingCaseStudy

Our Enterprise Sales team had a fantastic visit to the Windy City last week, filled with impactful meetings & team bonding opportunities at our Chicago office! Some of the topics covered? 💸 Sales Development 💻 Media Strategy & GTM Strategy 💭 Account Planning Big things happen when great minds work together 😄 Shoutout to Timothy Giles, Tyler Madden, Ryan Folgate, Sean Daly, Trevor Mikus, Jason Kleiman, and Nicole Kuebler for being part of this amazing team! #DigitalMarketing #ThisisDivD #TeamGrowth #Sales

👇👇👇👇 Check Out Our New Ad Measurement Two-Sheet! https://lnkd.in/gD4-Dyk3 📊 #Measurement is such an important part of advertising (stating the obvious, I know) —if we're not measuring the right metrics, how do we prove we're achieving our goals? So much focus goes into creative strategy and media placement (both essential),  but it's equally important to determine how we'll measure success. At Division-D, we encourage our teams to start every client conversation with goals and plans for measurement. When expectations and goals are clear from the start, we're in a better position to drive 𝐢𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥 results. Want learn more or talk strategy? Get in touch! https://lnkd.in/gNpZX9Vq #advertising #digitalmedia #digitalmarketing

Who we are as professionals is often shaped by what happens to us outside of work. Or at least that's my experience. Sean Halpin and I recently recorded a new episode of Sentient Talent's Programmatic Pulse Podcast. I listen regularly, so I was excited to be asked to be a guest. Here's some of the stuff we cover; 🖥 How I got into ad tech and my media career to date 🚀 What's I've loved about Division-D so far (hint: it's always the people) 🛒 Some of our capabilities that I think will resonate in the UK market, like easy to understand CTV packages and Retail Media expertise. 👊 GTM strategies, and why they don't mean a thing when you get punched in the face. 🚱 Sean's journey with sobriety. 👨⚕️ My journey with physical and mental health and some of the things I've learnt. 📈 Career advice. Here's the links, wrap your ears around it and let me know what you think! Spotify: https://lnkd.in/eAnT3qjc Apple: https://lnkd.in/ebq63y4A 🗨 My DMs are open if you want to chat about anything. #podcast #digitalmedia #career