Dragon360

Brands that embrace mediocre content will have mediocre results, says Digital Banter guest Ross Simmonds. As #AI-generated content proliferates, the need for high-quality, human-centric content and storytelling becomes critical. Brands should prioritize excellence and exceptional content to stand out amidst the tsunami of mediocrity.

The challenges of brand engagement on LinkedIn highlight the importance of engaging in relevant, direct conversations with customers. Digital Banter #podcast guest Justin Levy explains how brands can leverage the power of community:

Positioning in #B2B marketing starts with the basics: • The foundation is a clear understanding of the customer and the product: who are they and what are we building for them? • Messaging should be crafted around those core inputs to create a strong position that influences what customers say and to who. • While the language can be adapted and reframed, the customer and the product are at the heart of every effective marketing strategy. This approach ensures your strategy is rooted in real customer needs, driving communication and engagement. These core elements are the building blocks of successful positioning and messaging. Take a listen to the entire Digital Banter #podcast "Product Marketing Essentials for Paid Media" with Drew Spencer Leahy here: https://lnkd.in/eAJCGf-s

On the Digital Banter #podcast, Kyle Lacy, CMO at Jellyfish, explains the importance of building a go-to-market handbook, or what he calls a go-to-market bible: "That's basically a contract between sales, marketing, engineering, and CS on the definitions of the stages. As well as the definitions of what you're sending each other. And then you have the group sign off on it like a contract." A go-to-market handbook and strategy ensures all teams are aligned. The shared document and approach act as a contract and reference point for the team. Listen to the full episode: https://lnkd.in/dkmpSHaY

Marketers: When was the last time you talked to your customers or partners and asked them: - What are they going through?  - Where are they going? - What are they trying to do? - How are they getting there? - What are their challenges? "You learn a lot by talking. You learn a lot about the challenges, the problems, where they were, and where they were going. And that's where all the wisdom is." —Jared Fuller on the Digital Banter #Podcast

When it comes to ABM, many marketers believe that success hinges on buying expensive software like 6Sense and Demandbase. But that's not the case. The true keys to #ABM success are skills, creativity, resourcefulness, and a scrappy mindset that leverages technology to scale efforts. You don’t need to spend a fortune to achieve your ABM goals. Focus on honing your abilities and using the tools at your disposal effectively. If you're interested in learning how to initiate ABM and execute it effectively (even on a budget), take a listen to 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM on the Digital Banter #Podcast - link in comments.

When it comes to an impactful landing page, simplicity often triumphs in B2B land. Over-engineering can take away from the effectiveness; focus on clear, straightforward designs that prioritize functionality and messaging; ensure the page loads quickly and that your forms are user-friendly and operational. Tas Bober #b2b #marketing #advertising

We had 5 months, a limited budget, and one hypothesis to test to impact Simon's bottom line: that running demand gen LinkedIn ads to targeted accounts would increase their pipeline velocity. 🎯 How did we stand up a demand-gen-meets-ABM program that resulted in 6x more target accounts becoming opportunities that were then 3x as likely to convert, driving revenue growth faster than ever? Read the full case study: https://lnkd.in/e484csy9

On the Digital Banter #Podcast, we asked Silvio Perez if it's possible to build a robust paid media program without using #CRM data. Short answer: No. Long(er) answer:

"I want people who are not in market to visit the website. To book a demo. To look at a live demo. I want them to engage with our rational content — that's a good sign. It's hard to measure, but that's a good sign that the products got some kind of fit with that market." Drew Spencer Leahy Engaging prospects who aren’t in market yet can set the stage for future conversions. Focus on creating curiosity and interest before the buying journey begins. By providing valuable content, you can attract potential buyers earlier, keeping your brand top of mind when they’re ready to purchase.